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Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
Get your focus right in social business- Texavi presentation
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Get your focus right in social business- Texavi presentation

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This presentation guides you through the focus areas for successful social business. It touches upon Texavi's Social Business Maturity Model and maturity levels. Learn about the 8 areas you must focus …

This presentation guides you through the focus areas for successful social business. It touches upon Texavi's Social Business Maturity Model and maturity levels. Learn about the 8 areas you must focus internally and externally, to get it right with your social efforts!

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  • 1. Get your focus right!Key Focus Areas in Social Business A Practical Guide
  • 2. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 2
  • 3. Get your focus right!In this presentation, you will … • Get an overview of our Social Business Maturity Model • Identify the key focus areas, internal and external for a successful social business • Learn how the focus areas improve across maturity levels • Define the social activities of the business, within each level • Discuss the results from the social efforts to the social business and others, within each levelwww.texavi.co.uk 3
  • 4. Get your focus right!Agenda The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 4
  • 5. Get your focus right!The Social Business Maturity Model“Building a social business is like a journey. The model supports youthrough-out this journey.” • SBMM provides a guiding framework for businesses from all industries, sizes and natures • Supports businesses in implementing social activities and succeed in their social activities • SBMM comprises five maturity levels and phases, with well defined goals, key focus areas, activities and measures.www.texavi.co.uk 5
  • 6. Get your focus right!The Social Business Maturity Modelwww.texavi.co.uk 6
  • 7. Get your focus right!The Social Business Maturity Model We will look at this area in this presentation Key Goals Focus and Areas success criteria Metrics and insights Successful Social Businesswww.texavi.co.uk 7
  • 8. Get your focus right!Agenda• The Social Business Maturity Model An overview Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 8
  • 9. Get your focus right!Key Focus Areas - Overview • As per the SBMM, every social business has to focus on certain areas, internally and externally, to become successful. • These help the social business to progress in the right direction by doing the right actions, at the right time. • They are not prescriptive, but enable businesses to get their priorities right, based on their social business goals • These focus areas drive the performance of the social business • The key focus areas help assess the progress and deliver positive results from the social activitieswww.texavi.co.uk 9
  • 10. Get your focus right!Social Business Maturity Model - Key Focus Areas Internal to organisation External to organisation Organisati Messaging People Processes on Focus Activity on Delivery Business Social Content Channels Focus Mediawww.texavi.co.uk 10
  • 11. Get your focus right!Internal Focus Areas – Maturity Matrix Maturity Social Organisation Processes Activity on Delivery Level Business Focus Social Platforms & Maturity Media Channels Phase 1. Informed Products & Ad hoc Passive Single - few Start-up Services 2. Initiate Business Units Defined Interested Selected - Set-up many 3. Intensify Organisation Refined Investigating Diversified Step-up 4. Enabled Industry Iterative Participative Distributed Size-up 5. Optimising Brand Established Investing Unified Tune-upwww.texavi.co.uk 11
  • 12. Get your focus right!Internal Focus Areas - Processes Established High Quality of output from the Iterative processes Refined Defined Ad hoc Low Informed Initiate Intensify Enabled Optimising Low High Process Maturitywww.texavi.co.uk 12
  • 13. Get your focus right!Internal Focus Areas – Organisation Focus Impact on Brand Equity High Brand Industry Organisation Business units Products & Low services Informed Initiate Intensify Enabled Optimising Low High Ability to use social media for brand buildingwww.texavi.co.uk 13
  • 14. Get your focus right!Internal Focus Areas – Delivery Channels High Number of channels, platforms Unified delivery Distributed channels and devices Diversified channels Selected few channels Single Channel Low Informed Initiate Intensify Enabled Optimising Low High Reach and effectiveness in deliverywww.texavi.co.uk 14
  • 15. Get your focus right!Internal Focus Areas – Activity on Social Media Investing High Returns from the investment on participative social efforts Investigative Interested Passive Low Informed Initiate Intensify Enabled Optimising Low High Investment of efforts and resources on social platformswww.texavi.co.uk 15
  • 16. Get your focus right!External Focus Areas – Maturity Matrix Maturity Social People Content Business Messaging Level Business Focus Maturity Phase 1. Informed Find & Consume Selling Interruptive Start-up connect 2. Initiate Follow Share Advertising Interactive Set-up 3. Intensify Interact Curate Transactions Permission- Step-up based 4. Enabled Engage Create Behaviours & Targeted Size-up interactions 5. Optimising Influence Innovate Experiences Contextual & Tune-up & Delight & emotions Personalisedwww.texavi.co.uk 16
  • 17. Get your focus right!External Focus Areas – People High Impact on the performance of Influence & delight Engage business Interact Follow Find & connect Low Informed Initiate Intensify Enabled Optimising Low High Engagement and influence on people in networkswww.texavi.co.uk 17
  • 18. Get your focus right!External Focus Areas – Content return on investment High Content Value add to content and Differentiate Innovate Types New Changes Create content Comment Edit & share Curate Like/ Share Share favourite Low View Download Consume Informed Initiate Intensify Enabled Optimising Low Involvement and activity of the business Highwww.texavi.co.uk 18
  • 19. Get your focus right!External Focus Areas – Business Focuswww.texavi.co.uk 19
  • 20. Get your focus right!External Focus Areas – Messaging High Contextual & context and meaning around Personalised Targeted Permission messages based Interactive Interruptive Low Informed Initiate Intensify Enabled Optimising Low High Personalisation of messagingwww.texavi.co.uk 20
  • 21. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 21
  • 22. Get your focus right!Start up Level 1 - Informed • Businesses are informed about the benefits of getting social • Start-up the social activities • Planning is still in progress • Teams are formed but not finalised • Go after the popular social and professional networks, rather than carefully selected • In this phase, businesses start to test if social media is a good option for themwww.texavi.co.uk 22
  • 23. Get your focus right!Level 1 - Internal Focus Passive on SM Ad hoc processes Internal Focus Areas Products & Single channel Serviceswww.texavi.co.uk 23
  • 24. Get your focus right!Level 1- External Focus Find & connect External Focus Interruptive Areas Consume Messaging content Sellingwww.texavi.co.uk 24
  • 25. Get your focus right!Level 1 – key Focus Areas Internal • Ad hoc processes • Mostly passive on social networks • Single delivery channel (eg., Web site, social network) • Focus on products and services External • Find and connect people • Consume content (view and like others’ content) • Emphasis is on selling their products and services • Typically interruptive messagingwww.texavi.co.uk 25
  • 26. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 26
  • 27. Get your focus right!Set up Level 2 – Initiate • Businesses start getting more serious with the social media • Team in place for managing social efforts • Selection of the appropriate social media and platforms, still driven by popularity and competitors • Create accounts and profiles on popular networks • Planning takes a better shapewww.texavi.co.uk 27
  • 28. Get your focus right!Level 2 – Initiate Defined Processes Internal Focus Business Areas Interested Unit in SM Selected Channelswww.texavi.co.uk 28
  • 29. Get your focus right!Level 2 – Initiate Follow People External Interactive Focus Areas Share Messaging content Advertisingwww.texavi.co.uk 29
  • 30. Get your focus right!Level 2 – key Focus Areas Internal • Defined processes • Interested in social activities • Selected channels • Focus on business units and product lines External • Follow select people and their activities • Sharing content • Emphasis on advertising and promotions • Messaging becomes interactivewww.texavi.co.uk 30
  • 31. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 31
  • 32. Get your focus right!Step up Level 3 – Intensify • Businesses step up the pace of the activities on social channels • Team gets stabilised with possible addition of specialised members • The specific social and professional platforms are chosen carefully, based on business goals • Sprucing accounts on the social channels. Check completeness and correctness of the profile information • Plans are revised for including detailed tasks. The actual data are checked against the plans • Businesses start seeing some results at the stage eg., potential for leads to come through from social channelswww.texavi.co.uk 32
  • 33. Get your focus right!Level 3 – Intensify Refined Processes Investigative on SM Internal Focus Areas Focus on Organisation Diversified channelswww.texavi.co.uk 33
  • 34. Get your focus right!Level 3 – Intensify Create Engage people content Targeted Behaviours Messagingwww.texavi.co.uk 34
  • 35. Get your focus right!Level 3 – key Focus Areas Internal • Refined processes in place • Investigate different social platforms • Diversified delivery channels • Focus shifts to organisation level External • Interacting with people • Sharing and curation of content • Encourage transactions driven by social interactions • Permission-based messagingwww.texavi.co.uk 35
  • 36. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify Size up Level 4 - Enabled• Tune up Level 5 - Optimising• Summary 36
  • 37. Get your focus right!Size up Level 4 – Enabled • Social media becomes alternative channel for marketing and communications • Team is expanding rapidly with well-defined roles and responsibilities • Organisation-wide usage of the selected social and professional platforms • Marketing or social media teams alone are not active on social media. Their usage starts spreading across the organisation. • Metrics for measuring social activities and outputs are definedwww.texavi.co.uk 37
  • 38. Get your focus right!Level 4 – Enabled Iterative processes Internal Industry Focus Areas Participati vertical ve on SM Distributed channelswww.texavi.co.uk 38
  • 39. Get your focus right!Level 4 – Enabled Interact with people External Focus Permission Areas Curate messaging content Transact ionswww.texavi.co.uk 39
  • 40. Get your focus right!Level 4 – key Focus Areas Internal • Iterative and prototyping processes • Actively participating in social and professional networks • Distributed multiple delivery channels and platforms • Emphasis on industry vertical and the market External • Engaging people fitting the target persona • Creating content • Focus on people’s behaviours and habits • Targeted messagingwww.texavi.co.uk 40
  • 41. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled Tune up Level 5 - Optimising• Summary 41
  • 42. Get your focus right!Level 5 – Tune up • The organisation can now said to be a true “social business” • Excellent, result-oriented team is in place to drive the social activities • Social media becomes the mainstream channels for marketing, communications • Core business operations and delivery are also enabled by enhanced use of social channels • Processes, measures and metrics are in place to assure quality and continuous improvementwww.texavi.co.uk 42
  • 43. Get your focus right!Level 5 – Optimising Focus on Established Brand processes Unified Investing delivery in SMwww.texavi.co.uk 43
  • 44. Get your focus right!Level 5 – Optimising Influence and Innovate delight content Contextual & Experiences & personalised emotionswww.texavi.co.uk 44
  • 45. Get your focus right!Level 5 – key Focus Areas Internal • Established and proven processes • Invest in social and professional networks • Unified approach to delivery • Emphasis on building brand equity External • Influence people and delight them • Innovation with content • Focus on experiences and emotions • Contextual and personalised messagingwww.texavi.co.uk 45
  • 46. Get your focus right!Agenda• The Social Business Maturity Model An overview• Key Focus Areas• Start up Level 1 - Informed• Set up Level 2 - Initiate• Step up Level 3 - Intensify• Size up Level 4 - Enabled• Tune up Level 5 - Optimising Summary 46
  • 47. Get your focus right!Summary • We had an introduction to the Social Business Maturity Model • Looked at the key focus areas as per the model • Learned that there are 8 focus areas – internal and external • Identified how the focus areas improve across the maturity levels • Understood the activities businesses do internally, within each level of the social maturity • Learned the results obtained from the social efforts, within each levelwww.texavi.co.uk 47
  • 48. Get your focus right! Texavi Innovative Solutions The new age people for new age solutions! Consulting | Training | Solutions Thank you!UK INDIA CONNECT WITH TEXAVITexavi Innovative Solutions (UK) Ltd Texavi Innovative Solutions pvt. Ltd. www.texavi.co.uk36 Glebe Road B-1201, Building No.7Finchley Kukreja Complex, L.B.S.Marg texaviLondon N3 2AX Bhandup(west), Mumbai pardhas India - 400078Mobile: +44 (0) 7857 258341 Texavi Innovative SolutionsCall: +44 (01375) 768601 Call: +91 (0) 98190 23011 www.texavi.com/blogEmail: connect@texavi.co.uk Email: connect@texavi.com

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