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A beginners guide to social business- Texavi presentation

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This is one of the presentations used during Texavi's Workshop on Building a Social Business in London. This gives an introduction to social business with case studies and examples. It also touches ...

This is one of the presentations used during Texavi's Workshop on Building a Social Business in London. This gives an introduction to social business with case studies and examples. It also touches upon the business case and Texavi's Social Business Framework, our methodology, tools and techniques.

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A beginners guide to social business- Texavi presentation A beginners guide to social business- Texavi presentation Presentation Transcript

  • A Beginner’s Guide to Social BusinessBuilding a Successful Social Business Texavi’s Workshop #SMW London
  • A Beginner’s Guide to Social BusinessIn this presentation, you will… • Learn what is a social business • Understand what it takes a business to be a social business • See the justification for a social business, today • Look at the Texavi’s methodology, tools and techniques • Learn how Texavi supports businesses to be successful • Look at some best practices to get it right • Case studies and examples of successful social businesseswww.texavi.co.uk 2
  • A Beginner’s Guide to Social BusinessAgenda• An introduction to Social Business• Making a case for Social Business• Texavi’s Social Business Framework• Get it right – Some best practices• Case studies and examples• Summary 3
  • A A Beginner’s Guide to Social Business how-to guide for building social businessAgenda Agenda Body Content to Social Business• An introduction• Making a case for Social Business• Texavi’s Social Business Framework• Get it right – Some best practices• Case studies and examples• Summary 4
  • A Beginner’s Guide to Social BusinessWhat is Social Business Social businesses optimise their strategies, operations and resources towards the ‘people‟, both internal and external.www.texavi.co.uk 5
  • A Beginner’s Guide to Social BusinessQualifications for becoming a Social Business • Any business large or small, old or new, local or global can become a social business • Focus not just on conversations, but also on enabling business • Put people’s interests firstwww.texavi.co.uk 6
  • A Beginner’s Guide to Social BusinessSocial Business is about innovation & leadershipwww.texavi.co.uk 7
  • A Beginner’s Guide to Social BusinessSocial business is „business around people‟ The 4 pillars for a social business are: • People – influence, engage and delight • Business – Enable, Integrate and deliver • Content – Create, curate and innovate • Messaging – Persuade, contextualise and personalisewww.texavi.co.uk 8
  • A Beginner’s Guide to Social BusinessKey components of a social businesswww.texavi.co.uk 9
  • A Beginner’s Guide to Social Business Social business is a journey, not a destination!www.texavi.co.uk 10
  • A Beginner’s Guide to Social BusinessWhat makes a business, a “social Business”www.texavi.co.uk 11
  • A Beginner’s Guide to Social BusinessWhat makes a business, a “social Business” • Agile – helps manage change effectively • Lean and nimble structures • Balancing technology, business & people dimensions • Focus on people - stakeholders, customers, users, followers • Continuous improvement and transformationwww.texavi.co.uk 12
  • A how-to guide for buildingSocial Business A Beginner’s Guide to social business Agenda Agenda • • Bodyintroduction to Social Business An Content  Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Best practices • Case studies and examples • Summary 13
  • A Beginner’s Guide to Social Business Social Business is not an option for organisations now!www.texavi.co.uk 14
  • A Beginner’s Guide to Social Business Markets are conversationswww.texavi.co.uk 15
  • A Beginner’s Guide to Social Business Social media help respond quicklywww.texavi.co.uk 16
  • A Beginner’s Guide to Social Business With Social revolution, major technology decisions are not left for CTOs & CIOS only now! Increasingly CMOs and Marketing and Sales Directors too have a say in the Technology projects.www.texavi.co.uk 17
  • A Beginner’s Guide to Social Business Mere usage of social media does not make an organisation, a Social Business! Social businesses don’t rely only on the social media, but use them effectively to achieve their goals.www.texavi.co.uk 18
  • A Beginner’s Guide to Social Business Social media marketing and search engine optimisation are necessary, but not sufficientwww.texavi.co.uk 19
  • A how-to guide for buildingSocial Business A Beginner’s Guide to social business Agenda Agenda • • Bodyintroduction to Social Business An Content • Making a case for Social Business  Texavi‟s Social Business Framework • Get it right – Some best practices • Case studies and examples • Summary 20
  • A Beginner’s Guide to Social BusinessTexavi‟s Social Business Frameworkwww.texavi.co.uk 21
  • A Beginner’s Guide to Social BusinessTexavi‟s Social Business Frameworkwww.texavi.co.uk 22
  • A Beginner’s Guide to Social BusinessTexavi‟s Social Business Frameworkwww.texavi.co.uk 23
  • A Beginner’s Guide to Social BusinessWe help you focus on „the people‟www.texavi.co.uk 24
  • A Beginner’s Guide to Social BusinessTexavi‟s Social Business Maturity Modelwww.texavi.co.uk 25
  • A how-to guide for buildingSocial Business A Beginner’s Guide to social business Agenda Agenda • • Bodyintroduction to Social Business An Content • Making a case for Social Business • Texavi’s Social Business Framework  Get it right – Best practices • Case studies and examples • Summary 26
  • A Beginner’s Guide to Social Business Focus on People’s behaviours & interactionswww.texavi.co.uk 27
  • A Beginner’s Guide to Social Business Listen to people’s voices & heartbeats Image credit – Quinn Anya, Flickrwww.texavi.co.uk 28
  • A Beginner’s Guide to Social Business Connections and conversation are key in social businesswww.texavi.co.uk 29
  • A Beginner’s Guide to Social Business Use social channels to respond and resolve problemswww.texavi.co.uk 30
  • A Beginner’s Guide to Social Business Deliver unified experience across multiple platformswww.texavi.co.uk 31
  • A Beginner’s Guide to Social Business Deliver unified experience across multiple channels Mainstream/Traditional Digital Social Mobile Web/Onlinewww.texavi.co.uk 32
  • A Beginner’s Guide to Social Business Deliver unified experience across multiple deviceswww.texavi.co.uk 33
  • A Beginner’s Guide to Social Business All work and no play…doesn’t work!www.texavi.co.uk 34
  • A how-to guide for buildingSocial Business A Beginner’s Guide to social business Agenda Agenda • • Bodyintroduction to Social Business An Content • Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Best practices  Case studies and examples • Summary 35
  • A Beginner’s Guide to Social BusinessNike+ Selling sports, not just shoeswww.texavi.co.uk 36
  • A Beginner’s Guide to Social BusinessDell – Where listening is encouraged! “Dell has been listening for four years and created a position called Listening Czar two years ago. We are a leader in the listening space.” - Richard Binhammer, Communications Executive, Dellwww.texavi.co.uk 37
  • A Beginner’s Guide to Social BusinessIBM…Elephants can dance!www.texavi.co.uk 38
  • A Beginner’s Guide to Social BusinessGibson Guitars…Got the social media mix rightwww.texavi.co.uk 39
  • A Beginner’s Guide to Social BusinessThe cluetrain manifesto…About the marketswww.texavi.co.uk 40
  • A Beginner’s Guide to Social BusinessSainsbury‟s Giraffe (ex. Tiger) Breadwww.texavi.co.uk 41
  • A Beginner’s Guide to Social BusinessBBC iPlayer – Unified and compelling experiencewww.texavi.co.uk 42
  • A Beginner’s Guide to Social BusinessCadbury UK – Launch of Bubbly on Google+www.texavi.co.uk 43
  • A Beginner’s Guide to Social BusinessLego – A legacy well maintainedwww.texavi.co.uk 44
  • A Beginner’s Guide to Social BusinessLondon 2012 – 1st Social #Olympics!www.texavi.co.uk 45
  • A Beginner’s Guide to Social BusinessBritish Gas – Responsive, not just responsible!www.texavi.co.uk 46
  • A how-to guide for buildingSocial Business A Beginner’s Guide to social business Agenda Agenda • • Bodyintroduction to Social Business An Content • Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Best practices • Case studies and examples  Summary 47
  • A Beginner’s Guide to Social BusinessIn this presentation, you learnt… • What a social business is • What it takes a business to be a social business • Why social business is the need of the hour • Texavi’s methodology, tools and techniques • How Texavi supports businesses to be successful • Some best practices to get it right with Social Business • Case studies and examples of successful social businesseswww.texavi.co.uk 48
  • A Beginner’s Guide to Social Business Texavi Innovative Solutions Consulting | Training | Solutions Thank you!UK INDIA CONNECT WITH TEXAVITexavi Innovative Solutions (UK) Ltd Texavi Innovative Solutions pvt. Ltd. www.texavi.co.uk36 Glebe Road B-1201, Building No.7Finchley Kukreja Complex, L.B.S.Marg texaviLondon N3 2AX Bhandup(west), Mumbai pardhas India - 400078Mobile: +44 (0) 7857 258341 Texavi Innovative SolutionsCall: +44 (01375) 768601 Call: +91 (0) 98190 23011 www.texavi.com/blogEmail: connect@texavi.co.uk Email: connect@texavi.com