Do You Know What People Are Saying  About Your Business Online?
Wikipedia Definition of  Online Reputation Management Online reputation management  (or  monitoring ) is the practice of m...
The 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting...
Your Prospects Are Online Your Competitors Are Online Your Customers Are Online …  That Includes Your UNHAPPY Customers
<ul><li>Before the Internet, Businesses Controlled Their Messages via One-way Communication Channels </li></ul><ul><li>Tha...
 
 
Bad Customer Experience Unresolved Customer Issues Bad Reputation
<ul><li>Could Lose Existing Customers </li></ul><ul><li>Difficulty Getting New Customers </li></ul><ul><li>Business Can Su...
<ul><li>Retain Existing Customers </li></ul><ul><li>Easier to Get New Customers </li></ul><ul><li>Maintain a Positive Bran...
<ul><li>Be PROACTIVE instead of REACTIVE </li></ul><ul><li>Monitor Online Conversations About Your Business </li></ul><ul>...
<ul><li>Actively Seek Reviews from Satisfied Customers </li></ul><ul><ul><li>Boost Conversions </li></ul></ul><ul><ul><li>...
<ul><li>Offer an Incentive in Exchange for Reviews </li></ul><ul><ul><li>Coupons, Discounts, Free Samples, etc. </li></ul>...
<ul><li>Flood the First Page of the Search Engines with Positive, Branded Content </li></ul><ul><ul><li>Well-Ranked Websit...
<ul><li>Find Out What People Are Saying  </li></ul><ul><li>About Your Business </li></ul><ul><li>Do a Google Search for Yo...
<ul><li>Listen to What People are Saying </li></ul><ul><li>Respond to Both Positive  and  Negative Comments  </li></ul><ul...
<ul><li>Builds Relationships </li></ul><ul><li>Allows You to Actively Manage and Control Your Brand </li></ul><ul><li>Show...
<ul><li>Already Have Some Negative Online  </li></ul><ul><li>Comments and Reviews? </li></ul><ul><li>Make Brand Optimizati...
<ul><li>Ask for Negative Reviews to be Removed </li></ul><ul><li>Don’t Ignore Your Unhappy Customers </li></ul><ul><ul><li...
THANK YOU For Viewing Our Online  Reputation Management Presentation! If You Would Like More Information About Online Repu...
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Online reputation management

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  • http://www.marketingcharts.com/direct/online-research-takes-up-large-portion-of-shopping-time-19002/etailing-importance-of-online-research-to-shopping-sept111gif/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  • Online reputation management

    1. 1. Do You Know What People Are Saying About Your Business Online?
    2. 2. Wikipedia Definition of Online Reputation Management Online reputation management (or monitoring ) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
    3. 3. The 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? 70% of Consumers Trust Other Consumer Opinions that are Posted Online
    4. 4. Your Prospects Are Online Your Competitors Are Online Your Customers Are Online … That Includes Your UNHAPPY Customers
    5. 5. <ul><li>Before the Internet, Businesses Controlled Their Messages via One-way Communication Channels </li></ul><ul><li>Thanks to the Internet, EVERYONE Controls the Message via Blogs, Social Media, and Customer Reviews </li></ul>
    6. 8. Bad Customer Experience Unresolved Customer Issues Bad Reputation
    7. 9. <ul><li>Could Lose Existing Customers </li></ul><ul><li>Difficulty Getting New Customers </li></ul><ul><li>Business Can Suffer Financial Loss </li></ul>
    8. 10. <ul><li>Retain Existing Customers </li></ul><ul><li>Easier to Get New Customers </li></ul><ul><li>Maintain a Positive Brand Image </li></ul>
    9. 11. <ul><li>Be PROACTIVE instead of REACTIVE </li></ul><ul><li>Monitor Online Conversations About Your Business </li></ul><ul><li>Respond and Interact with Consumers Online </li></ul><ul><li>4. Create and Distribute POSITIVE Content Regularly </li></ul>
    10. 12. <ul><li>Actively Seek Reviews from Satisfied Customers </li></ul><ul><ul><li>Boost Conversions </li></ul></ul><ul><ul><li>Provide Feedback about Your Product or Service </li></ul></ul><ul><ul><li>Consumers TRUST and EXPECT Online Reviews </li></ul></ul>
    11. 13. <ul><li>Offer an Incentive in Exchange for Reviews </li></ul><ul><ul><li>Coupons, Discounts, Free Samples, etc. </li></ul></ul><ul><li>Ask Customers to Review Products by Placing a Calls to Action on Your Product Pages </li></ul><ul><li>Send Customers to Your Business Listings on Google Places, Yelp, CitySearch, and Others </li></ul><ul><li>Link Your Business Listing Profiles to Your Website </li></ul>
    12. 14. <ul><li>Flood the First Page of the Search Engines with Positive, Branded Content </li></ul><ul><ul><li>Well-Ranked Website </li></ul></ul><ul><ul><li>On-Going Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Articles, Videos, Press Releases, Photos, etc. </li></ul></ul><ul><ul><li>Tips, Tools, Helpful Tutorials, and Other Useful content </li></ul></ul>
    13. 15. <ul><li>Find Out What People Are Saying </li></ul><ul><li>About Your Business </li></ul><ul><li>Do a Google Search for Your Business Name… </li></ul><ul><li>What Comes Up? </li></ul><ul><li>Check Articles, Blogs, Forums, and Customer Review Sites </li></ul><ul><li>Frequently Check Your Own Blog / Website for Comments </li></ul><ul><li>Pay Close Attention to the Social Network Sites </li></ul>
    14. 16. <ul><li>Listen to What People are Saying </li></ul><ul><li>Respond to Both Positive and Negative Comments </li></ul><ul><li>Be Respectful and Display a Helpful, Friendly Demeanor </li></ul><ul><li>Always Quickly Offer a Solution any Problems </li></ul>
    15. 17. <ul><li>Builds Relationships </li></ul><ul><li>Allows You to Actively Manage and Control Your Brand </li></ul><ul><li>Shows that You Care </li></ul><ul><li>Allows Other People to See Your Point of View </li></ul>
    16. 18. <ul><li>Already Have Some Negative Online </li></ul><ul><li>Comments and Reviews? </li></ul><ul><li>Make Brand Optimization Your Main Focus </li></ul><ul><li>Use SEO to Drive Down the Negativity </li></ul><ul><li>Create and Submit Press Releases, Articles, and Videos </li></ul><ul><li>Create a Blog and Submit Fresh, Unique Content Regularly </li></ul><ul><li>Engage in Social Media and Build a Loyal Following </li></ul>
    17. 19. <ul><li>Ask for Negative Reviews to be Removed </li></ul><ul><li>Don’t Ignore Your Unhappy Customers </li></ul><ul><ul><li>Promptly Address Issues </li></ul></ul><ul><li>Know When to Walk Away </li></ul><ul><ul><li>Don’t Argue with Customers </li></ul></ul><ul><ul><li>Can’t Please Everyone </li></ul></ul>
    18. 20. THANK YOU For Viewing Our Online Reputation Management Presentation! If You Would Like More Information About Online Reputation Management, Contact Me Today. Curtis Browning Texas Reputation Management (832) 454-5835 [email_address] http://www.texasreputationmanagement.co

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