IMPROVING THE USER EXPERIENCE
& IMPACT OF YOUR PRODUCTS



Sage Research & Design
March, 2009
CONTENTS
           WHAT WE DO
           EXPERIENCE

           WORK EXAMPLES
           OUR PLEDGE

           IF YOU LI...
WHAT WE DO
                      We help our clients…
             Improve                                       Mature
 I...
WHAT WE DO


   …all while staying within your
    time and budget constraints.




                      Sage Research & ...
OUR SERVICES
 User Experience (UX) Research / Usability Testing
   Usability Reviews
   A broad spectrum of traditional & ...
USER EXPERIENCE RESEARCH
        Some UX research methodologies we use
                              Iterative
           ...
INTERACTION DESIGN
 Our interaction design services include
   Wire framing
   Information architecture
   Co-design sessi...
VISUAL DESIGN
 Our visual design services include
   Visual design reviews
   Visual rendering
   Creating new design dire...
AND MUCH MORE…
 Corporate workshops or classes
 Training junior employees
 Consulting with management to integrate UX
 des...
CONTENTS
           WHAT WE DO
           EXPERIENCE

           WORK EXAMPLES
           OUR PLEDGE

           IF YOU LI...
EXPERIENCE
                 WE HAVE EXPERIENCE IMPROVING…


Websites                   Software                 Hardware  ...
EXPERIENCE
           WE HAVE EXPERIENCE IMPROVING…


Medical                   Retail                          Entertainm...
CLIENTS INCLUDE…
              WE RUN WITH A GOOD CROWD
We have experience working as user experience experts with the fol...
OUR TEAM
 DEDICATED PROFESSIONALS WITH UNBEATABLE EXPERIENCE
             Shannon Halgren, Ph.D.
             Founder of S...
CONTENTS
           WHAT WE DO
           EXPERIENCE

           WORK EXAMPLES
           OUR PLEDGE

           IF YOU LI...
CLIENT #1
 Client
   Start-up company with a family of hardware & software
   products for monitoring & controlling househ...
CLIENT #1
 What We Did…



                                            Interaction Design
                     Expert UX R...
CLIENT #2
 Client
   Start-up web application with over 10 million members
 Their problem
   They knew they had user exper...
CLIENT #2
What We Did…




                                          Wireframe Key Flows
                   Make Design
  ...
CLIENT TESTIMONIALS
                                         Testimonials
Chung Meng Cheong, VP of Products, Jaxtr, Inc.
 ...
CONTENTS
           WHAT WE DO
           EXPERIENCE

           WORK EXAMPLES
           OUR PLEDGE

           IF YOU LI...
OUR PLEDGE
 We believe in…
   Doing the work ourselves
     We don’t farm out the work to less experienced employees
   Be...
CONTENTS
           WHAT WE DO
           EXPERIENCE

           WORK EXAMPLES
           OUR PLEDGE

           IF YOU LI...
IF YOU LIKE WHAT YOU SEE
 Next Steps…
 Schedule a “Fact Gathering” meeting
   Meeting Goals
     Project Introduction
    ...
CONTENTS
           WHAT WE DO
           EXPERIENCE

           WORK EXAMPLES
           OUR PLEDGE

           IF YOU LI...
CONTACT INFORMATION

     Sage Research & Design
                720-221-7003
            info@sage-research.com
         ...
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Sage Research & Design Introduction

  1. 1. IMPROVING THE USER EXPERIENCE & IMPACT OF YOUR PRODUCTS Sage Research & Design March, 2009
  2. 2. CONTENTS WHAT WE DO EXPERIENCE WORK EXAMPLES OUR PLEDGE IF YOU LIKE WHAT YOU SEE CONTACT INFORMATION Sage Research & Design
  3. 3. WHAT WE DO We help our clients… Improve Mature Increase a product or service’s user Build products or services that are experience through user research not only usable, but also truly & user-centered design useful to their customers Improve users’ productivity, Find a product’s untapped satisfaction & loyalty potential Learn We can consult with individuals or teams Educate management & development teams on how to use UX techniques during the development process Work with junior UX employees on how to improve their skills and effectiveness Provide workshops or tutorials on numerous UX topics Sage Research & Design
  4. 4. WHAT WE DO …all while staying within your time and budget constraints. Sage Research & Design
  5. 5. OUR SERVICES User Experience (UX) Research / Usability Testing Usability Reviews A broad spectrum of traditional & customized methodologies Interaction Design Creative & insightful design solutions based on user needs and company goals Visual Design Using color, shape, pattern, line, and text to create a positive, harmonious, clear environment Training Workshops, courses, individual employee training Hourly Consulting Design feedback, mentoring, strategy or messaging, etc. Sage Research & Design
  6. 6. USER EXPERIENCE RESEARCH Some UX research methodologies we use Iterative design techniques Usability testing (low and high fidelity) Expert reviews Pre-design techniques Post-design techniques Expert UX review Customer Surveys Ethnographic Journal Studies customer interviews & Rework & Recall observation Don’t see one that fits your needs? We’ll create one for you!
  7. 7. INTERACTION DESIGN Our interaction design services include Wire framing Information architecture Co-design sessions with clients or customers Training junior employees Consulting with management to integrate UX design processes Sage Research & Design
  8. 8. VISUAL DESIGN Our visual design services include Visual design reviews Visual rendering Creating new design directions and futuristic visions Creating visual design style guides Icons Illustrations Identity Animations Sage Research & Design
  9. 9. AND MUCH MORE… Corporate workshops or classes Training junior employees Consulting with management to integrate UX design processes Hourly design consultation Brainstorming sessions Client/consultant co-design sessions Co-design sessions with users Sage Research & Design
  10. 10. CONTENTS WHAT WE DO EXPERIENCE WORK EXAMPLES OUR PLEDGE IF YOU LIKE WHAT YOU SEE CONTACT INFORMATION Sage Research & Design
  11. 11. EXPERIENCE WE HAVE EXPERIENCE IMPROVING… Websites Software Hardware Social •Search engines •HTML editors •Televisions •Mobile Phones •Content sites •Graphic editors •Printers •PIMs •Retail sites •Photo & video editors •Web cameras •Social Networking Sites •Web applications •Databases •Remote controls •Social Telephony Sites •Technical support sites •Word processors •Keyboards •Time management •Servers •Enterprise •Home network Sage Research & Design
  12. 12. EXPERIENCE WE HAVE EXPERIENCE IMPROVING… Medical Retail Entertainment •Spinal Implants •Clothing Retail •GPS Games •Pain Management •Online Auctions •Music Editing Software •Cochlear Implants •Online Bartering •Children’s Software •Orthopedic Positioning •Online Financial Services/ •Medical Billing Banking •Hospital Websites •Energy Retail •Hospital Focus Groups Sage Research & Design
  13. 13. CLIENTS INCLUDE… WE RUN WITH A GOOD CROWD We have experience working as user experience experts with the following diverse set of companies as consultants, subcontractors or employees. Sage Research & Design
  14. 14. OUR TEAM DEDICATED PROFESSIONALS WITH UNBEATABLE EXPERIENCE Shannon Halgren, Ph.D. Founder of Sage Research & Design -Product User Experience -User Research -Interaction Design Anna Rowe, Ph.D. -User Research -Interaction Design -Information Architecture Anne Russell -Visual Design -Web Design Skye Lee -Product User Experience -Product Strategy -Business Development Sage Research & Design
  15. 15. CONTENTS WHAT WE DO EXPERIENCE WORK EXAMPLES OUR PLEDGE IF YOU LIKE WHAT YOU SEE CONTACT INFORMATION Sage Research & Design
  16. 16. CLIENT #1 Client Start-up company with a family of hardware & software products for monitoring & controlling household energy consumption Their problem They were creating in-home products to be used by broad user groups and felt that their customer’s user experience was going to make or break them Constraints Low budget Fast turn around needed Most in the company were new to UX principles Sage Research & Design
  17. 17. CLIENT #1 What We Did… Interaction Design Expert UX Review Strategic Planning Reviewed all Created specifications Iterative User for thermostat and in- Research Created a 6 product UIs for home display UIs month user obvious UX issues Focus Groups research plan Advised on website UI Focused on how to design & made design Usability Studies Educated execs make the family of change on how to fold Home Visits UX processes diverse products recommendations into their dev. have the same Participatory Design Advised on printed and cycle look and feel online help content Sessions with users Helped hire a senior level UX employee Sage Research & Design
  18. 18. CLIENT #2 Client Start-up web application with over 10 million members Their problem They knew they had user experience issues – most of their customers hadn’t used the site much beyond signing up. But, they couldn’t articulate what the issues were or figure out how to eliminate them Constraints Low budget Fast turn around needed Only 1 junior UX employee on staff Sage Research & Design
  19. 19. CLIENT #2 What We Did… Wireframe Key Flows Make Design Change New flows designed based on UX review Consultation Blind Expert Recommendations findings & Visual design UX Review Based on UX recommendations Evaluate true review and Key marketing Interaction design new user informational messages integrated Marketing messages experience meetings with the into design Evaluate web client Designs reiterated and Junior employee site messaging co-designed with the mentoring effectiveness Prioritized action product team Top UX issues items were delivered included Sage Research & Design
  20. 20. CLIENT TESTIMONIALS Testimonials Chung Meng Cheong, VP of Products, Jaxtr, Inc. quot;Thank you Skye and Shannon for taking us as a client. You have helped raised our understanding and expectations for a good user experience, and gave us a great design that will get us there.“ Tim Enwall, CEO, Tendril Networks, Inc. quot;I hired Shannon when I was with Access Graphics and again for Tendril Networks. We found Shannon's input very helpful and appreciated that she found a way to work within our tight budget. You'll see upon reviewing her credentials that it'd be pretty hard to find a more qualified and experienced user interface expert. I highly recommend Shannon.quot; Elissa Darnell, Director of User Experience, eBay, Inc. “It was a wonderful experience working with Shannon. She took on a challenging project for us with an uncertain outcome. Her research expertise resulted in a final product that far exceeded my expectations. The creativity and customer focus Shannon brought to my project was impressive! I look forward to working with her again..” Sage Research & Design
  21. 21. CONTENTS WHAT WE DO EXPERIENCE WORK EXAMPLES OUR PLEDGE IF YOU LIKE WHAT YOU SEE CONTACT INFORMATION Sage Research & Design
  22. 22. OUR PLEDGE We believe in… Doing the work ourselves We don’t farm out the work to less experienced employees Being flexible Projects and goals change, so can the Statement of Work once work has begun Frequent updates We present our work and solicit feedback often Client satisfaction We’ll do everything in our power to make your project a success and leave you wanting more! Sage Research & Design
  23. 23. CONTENTS WHAT WE DO EXPERIENCE WORK EXAMPLES OUR PLEDGE IF YOU LIKE WHAT YOU SEE CONTACT INFORMATION Sage Research & Design
  24. 24. IF YOU LIKE WHAT YOU SEE Next Steps… Schedule a “Fact Gathering” meeting Meeting Goals Project Introduction Discuss your needs Gather information to develop a Statement of Work We prepare a SOW (Statement of Work) Contains what we’ll do (in detail), schedule, & costs This can be an iterative process Red tape You sign the SOW, we sign your papers Work begins! Sage Research & Design
  25. 25. CONTENTS WHAT WE DO EXPERIENCE WORK EXAMPLES OUR PLEDGE IF YOU LIKE WHAT YOU SEE CONTACT INFORMATION Sage Research & Design
  26. 26. CONTACT INFORMATION Sage Research & Design 720-221-7003 info@sage-research.com www.sage-research.com Our website provides more details about our services, experience and links to our full bios and resumes. References available upon request. Sage Research & Design

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