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Adding Personality to Personas
 

Adding Personality to Personas

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Discover how adding personality to your personas can provide a deeper understanding and insight in user-centered design.

Discover how adding personality to your personas can provide a deeper understanding and insight in user-centered design.

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    Adding Personality to Personas Adding Personality to Personas Presentation Transcript

    • Mike - Trainer Behaviors •     Forgets  a  lot  of  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Lives  near  his  gym   •     Married  with  no  kids   •     Commutes  to  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
    • Mike - Trainer Behaviors •     Forgets  a  lot  of  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Lives  near  his  gym   •     Married  with  1  kids   •     Commutes  to  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
    • Mike (A) - Olympic Trainer Behaviors •     Never  forgets  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  athletes   Traits •     38  years  old   •     Always  has  a  gym  bag   •     Married  with  1  kids   •     Achievement-­‐oriented   •     Income  $100,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
    • Mike (B) - Health & Fitness Trainer Behaviors •     Remembers  negaAve  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Struggles  with  moAvaAon   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Carries  a  calorie  counter   •     Married  with  1  kids   •     Values  happiness   •     Income  $50,000   Goals •     MoAvaAng  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Developing  meal  plans  
    • Mike (C) - Physical Therapist Behaviors •     Forgets  therapy  plans   •     Weighs  self  everyday   •     Tracks  client  progress   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Commuter  Dad   •     Values  being  needed   •     Works  at  a  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Keeping  insurance  records   •     Developing  workouts   •     Measuring  client  vitals   •     ReporAng  to  insurance  
    • Mike (D) - Cross-Fit Trainer Behaviors •     Forgets  cross-­‐fit  workouts   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  cross-­‐fit  site  daily   •     Works  with  adults  only   Traits •     38  years  old   •     Works  at  a  Cross-­‐Fit  gym   •     Married  with  1  kids   •     Very  detail-­‐oriented   •     Income  $50,000   Goals •     Scheduling  workouts,  not  clients   •     Tracking  client  progress   •     SeGng  up  equipment   •     CollecAng  money   •     EducaAng  new  clients