0
Mike - Trainer
Behaviors
• 	
  	
  Forgets	
  a	
  lot	
  of	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  ...
Mike - Trainer
Behaviors
• 	
  	
  Forgets	
  a	
  lot	
  of	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  ...
Mike (A) - Olympic Trainer
Behaviors
• 	
  	
  Never	
  forgets	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	...
Mike (B) - Health & Fitness Trainer
Behaviors
• 	
  	
  Remembers	
  negaAve	
  things	
  
• 	
  	
  Weighs	
  self	
  eve...
Mike (C) - Physical Therapist
Behaviors
• 	
  	
  Forgets	
  therapy	
  plans	
  
• 	
  	
  Weighs	
  self	
  everyday	
  ...
Mike (D) - Cross-Fit Trainer
Behaviors
• 	
  	
  Forgets	
  cross-­‐fit	
  workouts	
  
• 	
  	
  Weighs	
  self	
  everyda...
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Upcoming SlideShare
Loading in...5
×

Adding Personality to Personas

890

Published on

Discover how adding personality to your personas can provide a deeper understanding and insight in user-centered design.

4 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
890
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
4
Likes
10
Embeds 0
No embeds

No notes for slide

Transcript of "Adding Personality to Personas"

  1. 1. Mike - Trainer Behaviors •     Forgets  a  lot  of  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Lives  near  his  gym   •     Married  with  no  kids   •     Commutes  to  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
  2. 2. Mike - Trainer Behaviors •     Forgets  a  lot  of  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Lives  near  his  gym   •     Married  with  1  kids   •     Commutes  to  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
  3. 3. Mike (A) - Olympic Trainer Behaviors •     Never  forgets  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  athletes   Traits •     38  years  old   •     Always  has  a  gym  bag   •     Married  with  1  kids   •     Achievement-­‐oriented   •     Income  $100,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
  4. 4. Mike (B) - Health & Fitness Trainer Behaviors •     Remembers  negaAve  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Struggles  with  moAvaAon   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Carries  a  calorie  counter   •     Married  with  1  kids   •     Values  happiness   •     Income  $50,000   Goals •     MoAvaAng  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Developing  meal  plans  
  5. 5. Mike (C) - Physical Therapist Behaviors •     Forgets  therapy  plans   •     Weighs  self  everyday   •     Tracks  client  progress   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Commuter  Dad   •     Values  being  needed   •     Works  at  a  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Keeping  insurance  records   •     Developing  workouts   •     Measuring  client  vitals   •     ReporAng  to  insurance  
  6. 6. Mike (D) - Cross-Fit Trainer Behaviors •     Forgets  cross-­‐fit  workouts   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  cross-­‐fit  site  daily   •     Works  with  adults  only   Traits •     38  years  old   •     Works  at  a  Cross-­‐Fit  gym   •     Married  with  1  kids   •     Very  detail-­‐oriented   •     Income  $50,000   Goals •     Scheduling  workouts,  not  clients   •     Tracking  client  progress   •     SeGng  up  equipment   •     CollecAng  money   •     EducaAng  new  clients  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×