©themarketingmojo Growth through Productization & Vertical Focus Prepared For: By: Marcus R. Tewksbury August 23rd, 2008

Growth through

Productization &

Vertical Focus

Prepared For:

By: Marcus R. Tewksbury

August 23rd, 2008

Avenues for growth… ©themarketingmojo Productization of service offerings Vertical refinement and extension Productization & Vertical Focus

Productization of service offerings

Vertical refinement and extension

Productization… ©themarketingmojo Customer Analytics Strategic Planning Campaign Design Multi-Channel Execution Creative Incremental Brand Enhancement Continuous Improvement Align offerings in ways that directly relate to marketers life, clearly tie each offering to specific benefits, and define value in the linkages. Measurable Contribution $ Productization & Vertical Focus CRM Framework

Align offerings in ways that directly relate to marketers life,

clearly tie each offering to specific benefits,

and define value in the linkages.

Vertical refinement … Productization & Vertical Focus ©themarketingmojo Make it a must read Reinforce current offerings Relate direct actionabilty Hunt with a Harpoon not a Net

Vertical extension … ©themarketingmojo Productization & Vertical Focus Retail Deep, wide DR penetration Rich, multichannel data Large, under performing above the line budgets eCommerce Similar pain set to Retail More behavioral data Not committed to traditional, willing to go dark CPG Same target audience Pressured to change Brand focused and data issues

Retail

Deep, wide DR penetration

Rich, multichannel data

Large, under performing above the line budgets

eCommerce

Similar pain set to Retail

More behavioral data

Not committed to traditional, willing to go dark

CPG

Same target audience

Pressured to change

Brand focused and data issues

Closing the loop ©themarketingmojo Strong Bones CCG has all the capabilities, and a delivery history, needed to be a world-class CRM player Customer Centric Products Recast messaging in language and processes of marketers Opportunity to push integrated roadmap that tightly intertwines all capabilities Vertical Focus Need to sharpen IP focus Further specialize messaging to needs of retail, e-commerce, and possibly CPG verticals Productization & Vertical Focus

Strong Bones

CCG has all the capabilities, and a delivery history, needed to be a world-class CRM player

Customer Centric Products

Recast messaging in language and processes of marketers

Opportunity to push integrated roadmap that tightly intertwines all capabilities

Vertical Focus

Need to sharpen IP focus

Further specialize messaging to needs of retail, e-commerce, and possibly CPG verticals

©themarketingmojo Thank You Marcus R. Tewksbury [email_address] 312.404.4835

Thank You

Marcus R. Tewksbury

[email_address]

312.404.4835

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