Turbo Charge Inbound Marketing w/ Social Media By Marcus R. Tewksbury DMA Fall 2009

Not Your Grandfather’s Internet Early digital models mirrored offline counterparts

Evolution of Digital Consumption As social properties have come online they have cannibalized time from existing branded sites X X

Participate, don’t Interrupt Finding ways to pull prospects towards you, as opposed to pushing messages toward them is the essence of Inbound

1. Leverage Social Networks Some make it very easy to establish a branded presence Wetpaint iTunes LinkedIn YouTube

2. Speak the Lingo Understand the language used by your prospects and apply it to effect

3. Set Your Content Free Find ways to get your content in front of your targets as often and broadll as possibly…

4. Maximize Content ROI Your content will be consumed at a time and place of the prospects choosing – make sure they know how to find you Repurpose Content Multi-Channel Call-to-Action

Thank You Marcus R. Tewksbury Director of Customer Intelligence Alterian Email: [email_address] Phone: 312.404.4835 IM: [email_address] Twitter: @tewksbum Blog: TheMarketingMojo.com December Webinar: The New Rules of Demand Generation