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Turbo Charge Inbound Marketing with Social Media
 

Turbo Charge Inbound Marketing with Social Media

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Social Media should be a central part of your overall inbound marketing program. In this presentation, delivered at DMA, I review four specific social tactics that you can begin using today. You can ...

Social Media should be a central part of your overall inbound marketing program. In this presentation, delivered at DMA, I review four specific social tactics that you can begin using today. You can register for it here: http://lfov.net/webrecorder/s?kid=57&cid=LF_82373698

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    Turbo Charge Inbound Marketing with Social Media Turbo Charge Inbound Marketing with Social Media Presentation Transcript

    • Turbo Charge Inbound Marketing w/ Social Media By Marcus R. Tewksbury DMA Fall 2009
    • Not Your Grandfather’s Internet Early digital models mirrored offline counterparts
    • Evolution of Digital Consumption As social properties have come online they have cannibalized time from existing branded sites X X
    • Participate, don’t Interrupt Finding ways to pull prospects towards you, as opposed to pushing messages toward them is the essence of Inbound
    • 1. Leverage Social Networks Some make it very easy to establish a branded presence Wetpaint iTunes LinkedIn YouTube
    • 2. Speak the Lingo Understand the language used by your prospects and apply it to effect
    • 3. Set Your Content Free Find ways to get your content in front of your targets as often and broadll as possibly…
    • 4. Maximize Content ROI Your content will be consumed at a time and place of the prospects choosing – make sure they know how to find you Repurpose Content Multi-Channel Call-to-Action
    • Thank You Marcus R. Tewksbury Director of Customer Intelligence Alterian Email: [email_address] Phone: 312.404.4835 IM: [email_address] Twitter: @tewksbum Blog: TheMarketingMojo.com December Webinar: The New Rules of Demand Generation