Your prospects and customers are spending more and more time online researching you, but not necessarily on your site. As dispensing company and product information through blogs, reviews, and social media sites becomes more and more prevalent among companies, the need to track your customers and prospects’ activity becomes increasingly important. Many organizations have spent countless hours and dollars building out social media strategies, but struggle to keep track of the impact. Fortunately, social media guru / blogger / web 2.0 activist Marcus Tewksbury of Alterian is hosting a webinar to help guide you. After all, those social touches are just as much part of a lead nurturing cycle, and should be tracked like anything else.
Marcus will investigate tools and techniques that will help you track and measure your efforts. In his webinar, you will learn about:
• Digital lead sourcing
(How to meet a prospect in the social space and track them through your funnel)
• Asset-level tracking
(How to extend distribution of your content and map it to the buying cycle )
• Social media monitoring
(How to use 3rd party measurement as a predictive proxy for forecasting)
• Revenue correlation
(How to use return on assets (ROA) as a way to monetize lift of top performing content)
Clipping is a handy way to collect important slides you want to go back to later.