Being profitable with marketing automation in 2011
by Marcus Tewksbury, VP of Strategy & Consulting at Experian Marketing Services on Mar 30, 2011
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Marketing automation has been around for some time now,...
Marketing automation has been around for some time now,
but still the cases of huge returns and business changing
results are few and far between. Will 2011 be the year that
market finally matures? In this 4-part paper, you will hear from
4 esteemed sales and lead generation experts and their view
on specific characteristics of marketing automation that have
been holding the space back.
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