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Social Media Academy - Tevia White Intro Social Media Academy - Tevia White Intro Presentation Transcript

  • Introduction
    Tevia White Arnold
    Summer 2011 SMACAD IntroductionMay 2011
  • Who am I?
    2
    • Professional
    • Product Marketing Manager at IHS
    • 8years b2b technology marketing experience
    • Specialize in:
    • Design & Supply Chain solutions
    • Demand generation
    • Webcast production
    • Campaign management
    • ROI analysis and reporting
    • Process & procedure improvements
    INFORMATION
    +
    INSIGHT
    =
    KNOWLEDGE
  • Who am I?
    3
    Personal
    Newlywed
    Boxer owner/lover
    Phoenician
    Traveler
    Golfer
    Skier
  • Benefits of Social Media?
    4
    Broaden audience reach
    Create a dialogue
    Reach the “unreachable”
    Improve brand recognition
    Influence through education
    Enhance marketing mix
    Improve customer loyalty
    Conduct market research
    Generate demand
  • Connect with Tevia
    5
    http://xeesm.com/TEVIAWHITE/http://www.linkedin.com/in/teviawhite
    http://twitter.com/#!/TWhite_IHS
    Tevia.White@ihs.com