• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Tom Evens: 'From Free To Fee: Shifting Business Models for the Digital Television Industry'
 

Tom Evens: 'From Free To Fee: Shifting Business Models for the Digital Television Industry'

on

  • 1,789 views

 

Statistics

Views

Total Views
1,789
Views on SlideShare
1,787
Embed Views
2

Actions

Likes
2
Downloads
49
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Tom Evens: 'From Free To Fee: Shifting Business Models for the Digital Television Industry' Tom Evens: 'From Free To Fee: Shifting Business Models for the Digital Television Industry' Presentation Transcript

    • From free to fee:shifting business models in the digital television industry
      Tom Evens (MICT-UGent-IBBT)
      E: Tom.Evens[at]UGent.be
      European Media Management Association
      ‘The Changing Ecology of Media’
      London, February 5-6, 2010
    • 2
      Media & ICT Research Group
      Ghent University, Dept. of Communication Sciences
      Interdisciplinary Institute for Broadband Technology (IBBT)
      Fundamental and applied market and user research
      Methodological expertise
      Competence clusters
      Media production & distribution
      User experience & behaviour
      Forecasting, profiling & targeting
      ICT & Information Society
      www.mict.be
      www.ibbt.be
    • 3
      Digitisation
      Convergence
      Industry architecture
      Business models
      How is value reconfigured for digital television?
    • Fragmentation of VACs
      4
      A
      B
      C
      A
      B
      C
      Production
      Acquisition
      Programming
      Packaging
      Distribution
      Vertical integration
      Horizontal specialisation
      High concentration
      Low concentration
      Low externalities
      High externalities
      Limited substitutes
      Plenty of substitutes
      Stable, simple BMs
      Exploration of new BMs
      Sources: Fransman, 2002; Grove, 1985; Krafft, 2003; Schuh, 2009
    • 5
      Value networks (VANs)
      Value chains (VACs)
      Collaborative approach
      Sequential flow
      Agile and flexible
      Rigid and inflexible
      Partnerships
      Position in the chain
      Substitutes
      Bottlenecks
      Cooperation
      Monopolies
      Revenue sharing
      Create margins
      Intermediation
      Transformation
      Digital economy
      Traditional economy
    • 6
      One-sided
      Two-sided
      Low externalities
      High externalities
      Buy and resell
      Affiliation
      Control
      No control
      Walmart
      eBay
      Source: Hagiu, 2007
    • Government
      Financial stream
      Public license fee
      Taxes
      Public Broadcasters
      Viewers
      Content
      rights
      Terrestrial
      Commercial Broadcasters
      Commercials
      Buy equipment
      Advertising agencies
      Consumer electronics
      Packaging
      Transmission
      Consumption
      Production
    • Government
      Platform operators
      Financial stream
      Public license fee
      Taxes
      Public Broadcasters
      Cable
      Terrestrial
      Viewers
      Content
      rights
      Commercial Broadcasters
      Satellite
      IPTV
      Pay-TV channels
      Mobile
      Commercials
      Buy equipment
      Advertising agencies
      Consumer electronics
      Third party service providers
      Packaging
      Transmission
      Consumption
      Production
    • Eras of television
      9
      Narrowcasting
      Broadcasting
      Video service
      Premium & niches
      Generalist
      Archives, catch-up TV
      Free
      Fee
      Fee
      Subscription (pay-TV)
      Advertising & license fees
      Pay-per-view
      Cable & satellite
      Terrestrial
      Digital & mobile
    • Value creation in DTV
      10
      Business logic of file databases
      Effective management of audiovisual assets
      Archives as main assets for creating/reinventing value
      In a multiplatform reality: portfolio strategy
      From scheduling to providing content
      Brands as crowd-puller
      Television as main portal
      Long Tail may not be profitable
    • Value creation in DTV
      11
      Value chain
      Value network
      Value type
      Transformation
      Intermediation
      Activity
      One-sided merchant
      Two-sided platform
      Strategy
      Pay-TV channels
      Video on demand
      Application
      Acquisition
      Affiliated & rented
      Content
      Revenues
      Downstream
      Shared
    • Thanks for listening!
      12
      [E]: Tom.Evens[at]UGent.be
      [W]:http://www.mict.be