Tom Evens: "Challenging content exclusivity in network industries"
Challenging content exclusivity in network industries The case of digital broadcasting <br />Tom Evens<br />Ghent University, Belgium<br />Media & ICT Research Group (MICT)<br />Interdisciplinary Institute for Broadband Technology (IBBT)<br />2010 European Regional ITS Conference<br />Copenhagen, Denmark, September 13-15, 2010<br />
Exclusivity of content<br /><ul><li>Long considered as optimal strategy
But still profitable and sustainable in network industries, in casu digital television broadcasting?</li></li></ul><li>Network industries<br /><ul><li>Value of a network is proportional to the number of connected users
Direct externalities: similar users</li></ul> e.g. mobile phones, social network sites<br /><ul><li> Indirect externalities: different users</li></ul> e.g. broadcasters, newspapers <br /><ul><li> Demand depends not only on price, but also on expected number of users </li></li></ul><li>Platformisation of industries<br /><ul><li>Platform-based intermediaries