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All of the Responsibility, But No Authority:  Get Over It and Lead
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All of the Responsibility, But No Authority: Get Over It and Lead

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This is the keynote presentation that I gave at ProductCamp Minnesota in Oct 2013. …

This is the keynote presentation that I gave at ProductCamp Minnesota in Oct 2013.

"All the responsibility, but no authority" has become a mantra for those of us in Product Management and Product Marketing. It's such a great phrase as it allows us to commiserate with each other about the unique challenges and frustrations of being a PM. But if we want to be taken seriously and really succeed in the PM role, we must cast aside this excuse and establish ourselves as leaders in our organizations. While it is true that we don't have "given authority", we must learn how to develop "earned authority", which enables us to succeed through influence, trust and respect. In this keynote address, Tom Evans of CompellingPM will present five keys to help you earn authority and establish yourself as a Product Management/Product Marketing leader in your organization.

Published in: Business, Education

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  • 1. All The Responsibility But No Authority. Get Over It And Lead! Tom Evans @compellingpm Copyright 2013. The Lûcrum Group, Inc.
  • 2. Challenge Responsibility for products success, but no authority over those that help us achieve that. • We can’t hire & fire • Limited budget authority Copyright 2013. The Lûcrum Group, Inc.
  • 3. Types of Authority • Given Authority – Based upon title or position • Earned Authority – Based upon establishing respect & credibility – Based upon what we do and say – Enables us to use influence Copyright 2013. The Lûcrum Group, Inc.
  • 4. Who Would You Prefer to Work With? A. Someone with given authority, but not earned authority? B. Someone that has established earned authority, but has not given authority? Copyright 2013. The Lûcrum Group, Inc.
  • 5. PM as the Quarterback • Leads through trust of the team (Earned) • Good decision making • Calls the plays Copyright 2013. The Lûcrum Group, Inc.
  • 6. Poll Question 1. How many think their executive team understands the role of Product Management/Product Marketing? 2. How many of you have been through formal Product Management/Product Marketing training? Copyright 2013. The Lûcrum Group, Inc.
  • 7. HOW DO WE DEVELOP EARNED AUTHORITY? Copyright 2013. The Lûcrum Group, Inc.
  • 8. Developing Earned Authority 1. 2. 3. 4. 5. Be a student of the game Game preparation (Market Expertise) Create great relationships Know the dynamics of the business Discover points of real influence Copyright 2013. The Lûcrum Group, Inc.
  • 9. Be a Student of the Game Copyright 2013. The Lûcrum Group, Inc.
  • 10. Copyright 2013. The Lûcrum Group, Inc.
  • 11. How to Be a Student of the Game • • • • Develop your core knowledge &skills Continual learning Coaching/Mentoring Validate your skills/knowledge Copyright 2013. The Lûcrum Group, Inc.
  • 12. How to Be a Student of the Game • • • • • • Formal training Read books Attend webinars Learn from others Share your knowledge PM/PMM Certifications Copyright 2013. The Lûcrum Group, Inc.
  • 13. Game Preparation Copyright 2013. The Lûcrum Group, Inc.
  • 14. Copyright 2013. The Lûcrum Group, Inc.
  • 15. Game Preparation The best PMs are market experts! Copyright 2013. The Lûcrum Group, Inc.
  • 16. Who Cares? • • • • • Engineering Sales Team Marketing Management Customers Copyright 2013. The Lûcrum Group, Inc.
  • 17. How to Develop Market Expertise • Time with the market – Customer visits – Online communities – Win/loss – Advisory committees, user groups – Occasional sales call • Speak more with the market than anyone else! Copyright 2013. The Lûcrum Group, Inc.
  • 18. More Market Expertise • • • • • Speak with partners Market facing personnel Industry news Network in the industry Competitive Analysis Copyright 2013. The Lûcrum Group, Inc.
  • 19. Share the Vision! • Based upon market evidence! Copyright 2013. The Lûcrum Group, Inc.
  • 20. Great Relationships Copyright 2013. The Lûcrum Group, Inc.
  • 21. Great Working Relationships
  • 22. Key Constituents It's not just about how they can help you succeed, but how you can help them succeed and do their job better. Copyright 2013. The Lûcrum Group, Inc.
  • 23. Professionalism Unreliability - #1 career-limiting habit. • Be prepared and on-time • Keep your commitments • Communicate - clearly Copyright 2013. The Lûcrum Group, Inc.
  • 24. Respect • Understand and respect other’s jobs • Don’t tell others how to do their jobs Copyright 2013. The Lûcrum Group, Inc.
  • 25. Dynamics of the Business Copyright 2013. The Lûcrum Group, Inc.
  • 26. Address Real Business Issues • • • • • Business strategy Business objectives Key drivers of profitability & growth Core competencies Impact on other parts of organization Copyright 2013. The Lûcrum Group, Inc.
  • 27. Points of Influence Copyright 2013. The Lûcrum Group, Inc.
  • 28. Circles of Influence- Internal • • • • • Who influences what decisions? Who is invited to make decisions? Who has finger on pulse of company? Get their insights How do you become valuable to them? Copyright 2013. The Lûcrum Group, Inc.
  • 29. Circles of Influence - Market • • • • • Key customers Industry though leaders Industry connectors Get their insights Provide value to them Copyright 2013. The Lûcrum Group, Inc.
  • 30. Developing Earned Authority 1. 2. 3. 4. 5. Be a student of the game Game preparation (Market Expertise) Create great relationships Know the dynamics of the business Discover points of real influence Copyright 2013. The Lûcrum Group, Inc.
  • 31. Questions?
  • 32. Thank You! Tom Evans CompellingPM tevans@compellingpm.com @compellingpm www.compellingpm.com Copyright 2013. The Lûcrum Group, Inc. 32