Be the first to like this
This is the keynote presentation that I gave at ProductCamp Minnesota in Oct 2013.
"All the responsibility, but no authority" has become a mantra for those of us in Product Management and Product Marketing. It's such a great phrase as it allows us to commiserate with each other about the unique challenges and frustrations of being a PM. But if we want to be taken seriously and really succeed in the PM role, we must cast aside this excuse and establish ourselves as leaders in our organizations. While it is true that we don't have "given authority", we must learn how to develop "earned authority", which enables us to succeed through influence, trust and respect. In this keynote address, Tom Evans of CompellingPM will present five keys to help you earn authority and establish yourself as a Product Management/Product Marketing leader in your organization.