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RISE Austin 2013 Session at Tech Ranch Austin, May 13, 2013
Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and many of these products suck. Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage, and a Market Strategy that motivates buyers to purchase your product. In this session, learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products.