Victory for msu

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Victory for msu

  1. 1. MSU AthleticDepartment“Victory for MSU” Campaign
  2. 2. Big IdeaAmongst the nation’s most elite athletic programs This does not currently reflect onto social media platformsRevamping/creating sites to increase traffic, buzz andultimately, ticket salesThe “Victory for MSU” campaign utilizes untapped markets
  3. 3. Target AudienceMSU Athletics currently targets an audience of all ages“Victory for MSU” is specifically targeting generation Y I.E. Prospective high school students, current students and/or alumni • Ages 15-29No specific geographic location, as social media has noboundaries and Michigan State is a nationally recognizedprogram
  4. 4. Key Performance IndicatorsTicket Sales Hopes of increasing student season sales by 20%Following on social media platformsGame day attendance Hopes of increasing overall attendance (of all sports) by 25%
  5. 5. Tools & TacticsIntroducing MSU Athletics to LinkedIn… Increasing student interest in athletic department employment with no searchable job boards MSU is one of few university organizations to operate its program as a professional one. i.e. corporate sponsor communication is direct vs. hiring a third party Great avenue for employment inquiry and corporate sponsor communication
  6. 6. Tools & Tactics…Introducing MSU Athletics to Pinterest… Opportunity for audience to view athletes on a personal level Additional opportunity to promote events, giveaways, contests, etc. Personal, fan, and event pictures will increase brand/audience relationship
  7. 7. Tools & Tactics…Revamping Facebook & Twitter Twitter following is currently around 6,000 Facebook following is much greater, lack of consistency with Twitter page All pages should be consistent, posting the most up to date, relevant information
  8. 8. BudgetSocial Media initiative Most platforms are free, keeping additional costs minimal Previous athletic department budget including operating costs: $125 million After “Victory for MSU” campaign: $130 million 5 million in additional costs covering social media, giveaways and employment
  9. 9. GO GREENGO WHITE!!

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