What Is An Enterprise?

What is an enterprise? Foundations of whole-of-enterprise architecture Tom Graves , Tetradian Consulting December 2009 info@tetradian.com / www.tetradian.com 8 Dec 2009 (c) Tom Graves / Tetradian 2009

Organization as ‘the enterprise’?
A common view is that the organization is ‘the enterprise’
Many enterprise-architecture efforts start and end here, often with IT only
This can be a mistake…
8 Dec 2009 (c) Tom Graves / Tetradian 2009 Organization (bounded by rules)

Supply-chain as ‘the enterprise’?
Many architectures – even for IT alone – need to include other players in the supply-chain
This includes standards, interfaces etc
Beyond the organization itself, our rules may not apply – we have to negotiate, not demand
8 Dec 2009 (c) Tom Graves / Tetradian 2009 Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects

Clients as part of ‘the enterprise’?
In Agile-type contexts, clients are also part of the development-team, as ‘outsider-insiders’
If we try to control our clients, we lose them; instead, we connect via shared aims and goals
8 Dec 2009 (c) Tom Graves / Tetradian 2009 Clients Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects

Market as ‘the enterprise’?
We connect to prospects and market via the vision
8 Dec 2009 (c) Tom Graves / Tetradian 2009 (enterprise bounded by shared commitment to the vision ) Prospects Clients Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects

Extended-enterprise is everyone ! 8 Dec 2009 (c) Tom Graves / Tetradian 2009 Stakeholders in the broader ecosystem (includes non-clients, anti-clients, government, general community) (enterprise bounded by shared commitment to the vision ) Prospects Clients Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects

Architecting extended-enterprise
Three distinct economies in the enterprise
transaction economy : things, money, profit
attention economy : conversation, ‘right to be heard’
trust economy : willingness to engage
reputation is trust based on hearsay and third-party evidence
Vision and values are anchors for architecture
may perhaps not seem crucial within organization, but are essential to connect with extended-enterprise
developing vision/values is high priority for architecture
Rule #1: visioning is not a marketing exercise!
see slidedeck “Vision, Role, Mission, Goal”
http://www.slideshare.net/tetradian/vision-role-mission-goal-a-framework-for-business-motivation
8 Dec 2009 (c) Tom Graves / Tetradian 2009

Don’t ignore your ‘anti-clients’!
Trust and reputation are essential assets!
reputation/trust > attention > transaction > profit
Lack of trust creates ‘anti-clients’
‘ anti-clients’ are non-clients or former clients who, for various reasons, do not trust your organization
whether ‘fair’ or not, their grievances are real to them
Importance of ‘anti-client’ relationships
anti-clients may actively promote lack of trust in your organization via their social networks and elsewhere
clarity on vision helps to rebuild bridges of trust
warning : make it real - your actions say more than words!

Real enterprise-architecture
Real enterprise-scale architecture must include ‘hooks’ for all of this
an organization-centric architecture framework which ends at ‘Business’ will become dangerously limiting
example: TOGAF, FEAF, Zachman
Don’t try to do it all in one go!
it can’t be done: in effect, scope extends to infinity
do small steps with immediate business-value
Use Agile-type architecture development
method: http://tetradianbooks.com/2008/10/silos-method-ref/
framework: http://tetradianbooks.com/2008/12/silos-frame-ref/

Resources: “ Tetradian Enterprise Architecture” series
Books on enterprise-architecture by Tom Graves:
Real Enterprise Architecture : beyond IT to the whole enterprise
Bridging the Silos : enterprise architecture for IT-architects
SEMPER and SCORE : enhancing enterprise effectiveness
Power and Response-ability : the human side of systems
The Service Oriented Enterprise : enterprise architecture and viable systems
Doing Enterprise Architecture : process and practice in the real enterprise
See http://tetradianbooks.com for more details.

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What Is An Enterprise?

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