Staging the story: a people-oriented view of enterprise-architecture
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Staging the story: a people-oriented view of enterprise-architecture

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Presentation at Unicom EA conference, London, September 2013

Presentation at Unicom EA conference, London, September 2013

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Staging the story: a people-oriented view of enterprise-architecture Staging the story: a people-oriented view of enterprise-architecture Presentation Transcript

  • Staging the story a people-oriented view of EA Tom Graves, Tetradian Consulting Unicom EA Conference, London, September 2013 the futures of business
  • Hi. I’m Tom. (That’s all of the PR stuff out of the way...)
  • Yes, this is EA… (well, part of it, anyway…) CC-BY-SA MysteryBee via Flickr
  • …but where are the people in this story? (…because ‘enterprise’ is people…) CC-BY-SA MysteryBee via Flickr
  • “The world is made of stories” • The enterprise itself is a story –an overarching theme • Enterprise as ongoing story of relations between people – the actors of the story • Enterprise-story comprised of smaller stories – the scenes or story-lines (aka ‘processes’) • Enterprise-story takes place in a setting – the stage and its context (technology), location, props (artefacts) etc • Stories thrive on conflict, tension and uncertainty – in contrast to machines, which generally don’t…
  • Technology CC-BY-SA xdxd_vs_xdxd via Flickr Process People
  • Stage CC-BY-SA xdxd_vs_xdxd via Flickr Scene Actor ActorStage Stage Stage Stage Stage Scene Scene
  • “Process is the use of structure (the organisation view) Plot is the unfolding of story (the enterprise view)” Tom Graves, The Enterprise As Story, Tetradian, 2012 Plot and process
  • “An organisation is bounded by rules, roles and responsibilities; an enterprise is bounded by vision, values and commitments.” Tom Graves, Mapping the Enterprise, Tetradian, 2010 Whose story? Organisation aligns with structure, enterprise with story. We need a balance of both for the architecture to work.
  • A useful guideline: “The enterprise in scope should be three steps larger than the organisation in scope.” Tom Graves, Mapping the Enterprise, Tetradian, 2010 Whose story?
  • Whose story? If the organisation says it ‘is’ the enterprise, there’s no shared-story - and often, no story at all.
  • Whose story? The minimum real enterprise is the supply-chain - a story of shared transactions.
  • Whose story? The organisation and enterprise of the supply-chain take place within a broader organisation of the market.
  • Whose story? The market itself exists within a context of ‘intangible’ interactions with the broader shared-enterprise story.
  • A stakeholder in the story is anyone who can wield a sharp-pointed stake in your direction… CC-BY-NC-SA evilpeacock via Flickr Whose story? (Hint: there are a lot more of them than you might at first think…)
  • Perspectives on the story • Outside-out: Big-picture ‘world’, beyond even the market • Outside-in: View from ‘outside’ into organisation • Journey: Touchpoints between ‘outsider’ and organisation • Inside-out: View from the organisation’s perspective • Inside-in: View of the organisation to inside itself
  • Inside-in… CC-BY Myrmi via Flickr always at risk of drowning in the detail…
  • Inside-out… CC-BY – Paul – via Flickr We create an architecture for an organisation, but about a broader enterprise.
  • Outside-in… CC-BY Fretro via Flickr “Customers do not appear in our processes, we appear in their experiences.” Chris Potts, recrEAtion, Technics, 2010
  • CC-BY Matt Brown via Flickr Outside-out… There’s always a larger scope…
  • Inside-out? or outside-in?
  • “What’s the story?” “A cast of thousands!”
  • Who are the actors? CC-BY Mike Babcock via Flickr
  • Actors – the IT-view? CC-BY jurvetson via Flickr
  • “Computer stole my face…” CC-BY justin pickard via Flickr
  • A human view CC-BY andré luís via Flickr
  • Actors – the human view? CC-BY-SA izzard via Flickr
  • How we really think… CC-BY Brett Jordan via Flickr
  • “What’s the story?” “What’s the story?”
  • The structure of the story CC-BY-SA Neil Cumming via Flickr
  • What kind of story? SCRIPTED (simple rules and checklists) CC-BY The-Vikkodamus via Flickr CC-BY-SA seeminglee via Flickr IMPROVISED (guidelines and principles) ANALYSED (complicated algorithms) ADAPTED (complex patterns)
  • “Each traverse through a business-process is a self-contained story with its own actors, actions and events” Tom Graves, The Enterprise As Story, Tetradian, 2012 Process as story
  • Scenes in the story Split story into identifiable scenes, with begin, middle, end CC-BY TheArches via Flickr
  • Scenes in the story Process-story as identifiable scenes, with begin, middle, end
  • Show, don’t tell Each line of action drives the story forward CC-BY TheArches via Flickr
  • Show, don’t tell Each line of action drives the story forward CC-BY-ND Kecko via Flickr
  • The role of props Each item has its place, and drives the story onward CC-BY TheArches via Flickr
  • Each item has its place, and drives the story onward CC-BY-ND Kecko via Flickr The role of props
  • “What’s the stage for the story?”
  • Staging the story CC-BY-SA passer-by via Flickr Infrastructure and systems etc as the stage
  • Staging the story Infrastructure and systems etc as the stage CC-BY-ND Costa Rica’s Call Center via Flickr
  • Visible and invisible What needs to be behind the curtain? What in front? CC-BY Mickey Thurman via Flickr
  • Visible and invisible What state is that infrastructure in, behind the curtain? CC-BY Princess Theatre via Flickr
  • Visible and invisible What state is that infrastructure in, behind the curtain? CC-BY-SA LanSmash via Flickr
  • Where is the story? How does the stage describe the location of each scene? CC-BY-SA Tim Evanson via Flickr
  • Where is the story? How does the stage describe the location of each scene? CC-BY-SA Intel Free Press via Flickr
  • Where is the story? How does the stage describe the location of each scene? CC-BY-SA Tomas Caspers via Flickr
  • Where is the story? How does the stage describe the location of each scene? CC-BY-SA conskeptical via Flickr
  • Setting the mood How does the stage-set itself drive the story forward? CC-BY-SA Eva Rinaldi via Flickr
  • Setting the mood How does the stage-set itself drive the story forward? CC-BY State Farm via Flickr
  • Maintain the mood Computers may not have feelings, but people do: how does the stage-set support the mood we need? CC-BY-ND alanclarkdesign via Flickr
  • Maintain the mood Computers may not have feelings, but people do: how does the stage-set support the mood we need? CC-BY-ND alanclarkdesign via Flickr
  • Framing the picture In what ways does the frame itself constrain the action? CC-BY aleutia via Flickr
  • Framing the picture CC-BY Vlima.com via Flickr In what ways does the frame itself constrain the action?
  • Transmedia stories Different scenes and sub-stories can take place on different media – but it’s the same overall story CC-BY-SA tStoryteller via Flickr
  • Transmedia stories Different scenes and sub-stories can take place on different media – but it’s the same overall story CC-BY-ND Christoph Mueller-Girod via Flickr
  • Transmedia stories Different scenes and sub-stories can take place on different media – but it’s the same overall story CC-BY-ND Christoph Mueller-Girod via Flickr
  • Transmedia stories Different scenes and sub-stories can take place on different media – but it’s the same overall story CC-BY-ND Christoph Mueller-Girod via Flickr
  • Transmedia stories Different scenes and sub-stories can take place on different media – but it’s the same overall story CC-BY-ND Christoph Mueller-Girod via Flickr
  • Transmedia stories Different scenes and sub-stories can take place on different media – but it’s the same overall story CC-BY-ND Christoph Mueller-Girod via Flickr
  • Transmedia stories Different scenes can take place on different media: still the same overall story – if maybe with a new twist… CC-BY Gulltaggen via Flickr
  • A challenge of continuity How is continuity maintained across all those different media? CC-BY OpenPlaques via Flickr
  • A challenge of continuity Who has the choices to switch between media? CC-BY-SA tStoryteller via Flickr
  • It’s all about the experience A well-executed story creates delight in the audience – especially when there’s an unexpected good ending!
  • “The world is made of stories” • The enterprise itself is a story –an overarching theme • Enterprise as ongoing story of relations between people – the actors of the story • Enterprise-story comprised of smaller stories – the scenes or story-lines (aka ‘processes’) • Enterprise-story takes place in a setting – the stage and its context (technology), location, props (artefacts) etc • Stories thrive on conflict, tension and uncertainty – in contrast to machines, which generally don’t…
  • A final word… It’s the ‘small stories’ that often help us to highlight hidden assumptions and expectations… …the kind of assumptions and expectations that can bring a system to a grinding halt…
  • Wise advice… CC-BY-SA Tim Samoff via Flickr
  • “What’s the story?”“What’s the story?”“What’s the story for your enterprise?”
  • Contact: Tom Graves Company: Tetradian Consulting Email: tom@tetradian.com Twitter: @tetradian ( http://twitter.com/tetradian ) Weblog: http://weblog.tetradian.com Slidedecks: http://www.slideshare.net/tetradian Publications: http://tetradianbooks.com Books: • The enterprise as story: the role of narrative in enterprise- architecture (2012) • Mapping the enterprise: modelling the enterprise as services with the Enterprise Canvas (2010) • Everyday enterprise-architecture: sensemaking, strategy, structures and solutions (2010) • Doing enterprise-architecture: process and practice in the real enterprise (2009) Further information: