Lessons-learnt in EA articulation

the futures of businessLessons learnt in EA articulation strategies, services, senses and story Tom Graves, Tetradian Consulting BCS EA Conference, London, October 2012

Inviting insight:Eight real-world challenges from EA practice

#1“It’s all about service”

Challenge:Change business focus from product to service

ProductProduct is static… CC-BY Kiran Kodoru via Flickr

ServiceServiceimpliesaction… …action implies service CC-BY Igor Schwarzmann via Flickr

It’s always about people… …‘service’ means that someone’s needs are served CC-BY AllBrazilian via Wikimedia

Practice: ServiceProducts always imply a service… • Whom do you serve, and how? • How will you know you’ve served? • How will you know you’ve served well? • Who decides?How do you move from product to service?

#2“Which point of view?”

Challenge:Use the architecture to help strategists to break out ofthe self-centric box

alwaysInside-in… at risk of drowning in the detail… CC-BY Myrmi via Flickr

Inside-out… We create an architecture for an organisation,but about a broader enterprise. CC-BY – Paul – via Flickr

Outside-in… “Customers do not appear in our processes, we appear in their experiences.” Chris Potts, recrEAtion, Technics, 2010 CC-BY Fretro via Flickr

Outside-out…There’s always a larger scope… CC-BY Matt Brown via Flickr

Practice: PerspectiveWhat changes as you change perspective? • Inside-in • Inside-out • Outside-in • Outside-outWhat do these differences imply? To whom?

#3“It depends…”

Challenge: Create consistency and awareness of interdependenceacross the architecture

Interdependence In an ecosystem of services, everything depends on everything else For ecosystem viability,everything needs to support everything else CC-BY codiferous via Flickr

(which is where this guy comes into the picture…)

Everything’s a service(focus on some service in a chosen value-flow)

Everything’s a service(interactions occur before and after the main transactions)

Everything’s a service(identify subsidiary services to manage interactions)

Everything’s a service(identify inbound and outbound partners for the interactions)

Everything’s a service(include links with services to direct, coordinate and validate)

Everything’s a service(include relationships with investors and beneficiaries)

Everything’s a service(this ‘robot’ is the Enterprise Canvas service-template)

Keep it simple… …build the (human) story

Practice: InterdependenceHow do the services serve each other? • Service-consumption (before, during, after) • Service-provision (before, during, after) • Direction, coordination, validation • Investor, beneficiary, governanceHow do the services talk with each other?What stories do they exchange? And why?

#4“Everything changes”

Challenge: Expect changein the architecture

There is no ‘state’…- no certain ‘as-is’ or ‘to-be’… …there is only everything’s moving… the ‘now’ CC-BY Webb Zahn via Flickr

…and when we get there… CC-BY Miguel Vieira via Flickr …it’s not the ‘there’ we expected.

What stays the same on the journey? CC-BY Gordon Hunter via Flickr …how will we know we’ve arrived?

Practice: Change If everything’s changing, how can you know that you’ve arrived? What map can you use if ‘there’ isn’t there when you get there?

#5“Where are we headed?”

Challenge:Create a stable anchor-direction for the architecture

A myriad of ‘guiding stars’ out there… …choose one that looks right to you. Example (TED conferences): “Ideas worth spreading” Use it as your guiding-star. Everywhere.

“Ideas worth spreading”Concern: the focus ofinterest to everyone inthe shared-enterprise CC-BY UK DFID via Flickr

Action: what is beingdone toor with or aboutthe concern “Ideas worth spreading” CC-BY US Army Africa via Flickr

Qualifier: “Ideas worththe emotive spreading”driver for actionon the concern CC-BY HDTPCAR via Flickr

Practice: DirectionWhat guiding-star for the enterprise? • Focus • Action • QualifierHow to link organisation with enterprise?How to use it as your guiding-star?

#6“Share the story”

Challenge: Create awareness of architectureas a shared responsibility for and of everyone

Nice view of structure, but…

…where are the people?

…where’s the story?

So start with a structure…

…include the human story

Practice: EngagementHow can you include people in the story? • Engage everyone in building the story • Make it personal: anecdotes, images, photos • Support conversation and communication • Make it their storyWhat else can you do to share the story?

#7“Embrace the senses”

Challenge:Create stronger engagement in the architecture

Texture… CC-BY Mike Baird via Flickr

Shape… CC-BY Franco Follini via Flickr

Sound… CC-BY Angelo Cesare via Flickr

Aroma… CC-BY Andy Tyler via Flickr

Taste… CC-BY Ian Armstrong via Flickr

Tangibility…

Practice: SensesWhat can you do to engage the senses? • Texture • Shape • Sound • Scent • TasteHow to make the architecture tangible?

#8“Architecture as story”

Challenge: Describe relationships between structure and story, organisation and enterprise,the human aspects of architecture,to enterprise-architects and others from the defence-industry

Here’s part of a text-based version, nicely generic, nicely abstract – the usual way we’d do this…

Whose architecture? “An architecture describes structure to support a shared-story.” Tom Graves, The Enterprise As Story, Tetradian, 2012Organisation aligns with structure, enterprise with story.We need a balance of both for the architecture to work.

Whose architecture? “An organisation is bounded by rules, roles and responsibilities; an enterprise is bounded by vision, values and commitments.” Tom Graves, Mapping the Enterprise, Tetradian, 2010Organisation aligns with structure, enterprise with story.We need a balance of both for the architecture to work.

(yawn…)

Here’s another way to do it,for that specific audience…

Current EA emphasises structure...So, here’s a structure...

It’s called the Sambadromo...Which doesn’t really tell us anything.To make sense of a structure,we need the story here... CC-BY Avodrocc via Flickr

…the story of Carnaval. CC-BY Boban021 via Flickr

Here, in Rio, a huge shared-story... CC-BY sfmission via Flickr

Full of colour, sound, spectacle... CC-BY sfmission via Flickr

...and occasional extremes... CC-BY sfmission via Flickr

But it’s more aboutexuberance,and pride... CC-BY sfmission via Flickr

The young(er)... CC-BY sfmission via Flickr

The old(er)... CC-BY sfmission via Flickr

The whole community… CC-BY sfmission via Flickr

And if a line-up like this... CC-BY sfmission via Flickr

might remind you of this... CC-BY bobaliciouslondon via Flickr

do rememberto keep track of the story! CC-BY sfmission via Flickr

Yet when the party’s over,and it’s time to head home... CC-BY sfmission via Flickr

Someone must be there to clean up...- because that’s part of the story too. CC-BY otubo via Flickr

Process, assets, data, locations....- all the usual structure-stuff......all those necessary details of organisation. CC-BY jorgeBRAZIL via Flickr

Organisation focusses on structure… CC-BY Avodrocc via Flickr

yet the enterprise is the story. CC-BY Boban021 via Flickr

The structure happens because of the story.

A key task of enterprise-architectureis to rememberand design for that fact,maintaining the balancebetween structure and story.Architecture is about structure.Architecture is also about story.We need both, to make it all happen. CC-BY SheilaTostes via Flickr

Practice: StoryUse a story to explain an abstract idea • Make it visual, vibrant, engaging • Make it personal, human, ‘real-world’ • Include all of the senses • Make it their story – their terms, their jokesWhat else to engage your audience in the story?

“What’s the story?” “What next?”

Practice: Your insightsWhat did you discover in doing this? • Service • Perspective • Interdependence • Change • Direction • Engagement • Senses • StoryWhat will you do different on Monday morning?

the futures of businessThank you!

Further information: Contact: Tom Graves Company: Tetradian Consulting Email: tom@tetradian.com Twitter: @tetradian ( http://twitter.com/tetradian ) Weblog: http://weblog.tetradian.com Slidedecks: http://www.slideshare.net/tetradian Publications: http://tetradianbooks.com and http://leanpub.com/u/tetradian Books: • The enterprise as story: the role of narrative in enterprise-architecture (2012) • Mapping the enterprise: modelling the enterprise as services with the Enterprise Canvas (2010) • Everyday enterprise-architecture: sensemaking, strategy, structures and solutions (2010) • Doing enterprise-architecture: process and practice in the real enterprise (2009)

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Lessons-learnt in EA articulation

by Tetradian Consulting on Oct 19, 2012

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