Test merit partner training manual

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Test merit partner training manual

  1. 1. TestMerit Partner Training Manual •Business Proposal •Product Detail •How to activities a Package •Marketing Material •Marketing Tips/Marketing Pitch •ROI Chart •Ads Design •TestMerit Authorization Certificate •USP of the Product •Unique Business Offer •Business Structure •Exam Dates Info •TestMerit – General Guideline
  2. 2. Leader in Online Learning & Proposal – Business Partner www.testmerit.com
  3. 3. Leader in Online Learning & About Us Introduction TestMerit is one of the first & fastest growing online assessment companies in India. It is established by an IIM A-Alumnus to provide quality and affordable online test preparation to students. Our USP TestMerit is working through the largest B2B network in the field of online learning and test preparation. TestMerit offers the most number of categories of test preparation viz. MBA, Engineering, Medical, Professional, & Employment Tests. Our Mission TestMerit aims to reach five Lakh students through its online test preparation solutions. We look to fulfill this mission with the help of 250 business associates.
  4. 4. Leader in Online Learning & Our Offerings – Online Test Preparation MBA Common Admission Test Management Aptitude Test Graduate Management Admission Test Engineering Indian Institute of Technology- Joint Entrance Exam. All India Engineering Entrance Examination Uttar Pradesh State Entrance Examination Graduate Aptitude Test in Engineering Karnataka Common Entrance Test Delhi College of Engineering (DCE) Maharashtra Common Entrance Test Medical Banaras Hindu University Armed Forces Medical College Pre-Medical Test All India Pre Medical Test Medical Entrance Exams
  5. 5. Leader in Online Learning & Our Offering – Online Test Preparation Professional Common Law Admission Test Chartered Accountants (CA) Common Proficiency Test (CPT) National Talent Search Examination Bachelor of Education Employment Indian Administrative Service University Grant Commission- National Eligibility Test (NET) Bank Probationary Officer Railway Services Skill Assessment NAC-Tech Software Industry Tests Specialised Skill Assessment Tests Vocational Polytechnic Industrial Training Institute Vocational Tests
  6. 6. Leader in Online Learning & Business Opportunity • Partners on District, Region or Zone Basis • Selling test packages through a network of franchise and direct sellers • Marketing & Selling test preparation solutions to students, schools and colleges Business Partner • Online test preparation industry is expected to be 1200 crore industry by 2012 • Total Online Learning Industry is expected to be 5000 crore as the education is going online. Online Test Preparation Industry
  7. 7. Leader in Online Learning & Business Opportunity – Projected Sales Expected business volume for a business partner for particular class of cities Class of City Expected Number of Students Projected Annual Turnover (in Lacs) A 4000 100 B 3500 87.5 C 3000 75 D 2000 50 E 1000 25 F 500 12.50
  8. 8. Leader in Online Learning & Business Opportunity – Market Size Total Market Size of Online Test Preparation Industry Test Category Number of Students Appearing in Exam Annual Market Size (in Rs. Crore) CAT 300,000 90 MAT 350,000 105 IIT 400,000 120 AIEEE 500,000 150 PMT, AIPMT etc. 400,000 120 State Entrance Examinations (CETs, SEEs) 800,000 240 Employment Tests (Banking, Railways etc.) 1,000,000 200
  9. 9. Leader in Online Learning & Reaping the Business Opportunity • Students – From 9th Standard till Post-Graduates • Educational Institutions – Schools, Colleges, Engineering/MBA Institutes • Others – Coaching Institutes, Private Tutors, Computer Training Institutes, Book Sellers Target Segments •Direct Selling to Students through Demo •Bulk Selling to Educational Institutions •Time-bound deals with coaching institutes, private tutors etc. •Through a network of franchise How to Sell the Packages •Computer with internet connectivity •Marketing staff •Small Office preferably in commercial area Support & Infrastructure •Investment is linked to business volume – We grow as you grow •Start with a investment as low as Rs. 40,000/- (Working Capital) Investment
  10. 10. Target Segments  Product  Marketing • Entrance Test Packages • Franchise Network in the Territory Students • Entrance Tests for Undergraduate Courses (Engg.- Medical Entrance Tests) • Direct Marketing to Schools Schools • Value Added Assessment Program for School Children • Direct Marketing to Schools Schools
  11. 11. Target Segments  Product  Marketing • Entrance Tests for Post Graduate Courses (MBA Entrance Tests) • Direct Marketing to Colleges Engineering Colleges • Skill Assessment Tests for Employability • Direct Marketing to Colleges Engineering Colleges • Internal Online Examination System (For Objective Assessment) • Direct Marketing to Educational Institutions Schools & Colleges
  12. 12. Target Segments  Product  Marketing • Test Packages for students • Direct Marketing to Coaching Classes/Private Tutors Coaching Classes/Private Tutors • Skill Assessment Tests Solution/ Customized Tests • Direct Marketing Corporate • Low-Cost Subject wise Assessment • Relationship Marketing Government Organizations
  13. 13. Leader in Online Learning & Join Us Application Process •Apply online on www.testmerit.com/application •Get your demo log in & study the platform •Clarify your questions by mail or by call. •Send the completely filled TestMerit application form along with DD in favor of Compark Education Pvt. Ltd. Payable at New Delhi, as per the type of association. •You may also visit our office for discussion & finalization. Contact Details •Contact Person – Mr. Rajesh Tiwari (Vertical Head) •Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) - 201001, •Mobile No. 09212448030, •Website – www.testmerit.com •Email Id – rajesh@comparkgroup.com
  14. 14. Leader in Online Learning & Thank You Welcome to the Future of Learning!
  15. 15. Product Detail TestMerit
  16. 16. School Student Packages Package of CBSE-6 Unit Tests Question Bank 45 Test 433 Question Package of CBSE-7 Unit Tests Question Bank 54 Test 510 Question Package of CBSE-8 Unit Tests Question Bank 61 Test 796 Question Package of CBSE-9 Unit Tests Question Bank 28 Test 620 Question Package of CBSE-10 Model Paper Unit Tests Question Bank Solved Papers 14 Test 34 Test 743 Question 15 PDF Package of CBSE-11 Unit Tests Question Bank 63 Test 1579 Question Package of CBSE-12 Solved Papers Model Paper Unit Tests Question Bank 20 PDF 9 PDF 55 Test 2329 Question Package of NTSE Solved Papers Model Paper Unit Tests Question Bank 2 Test 20 Test 57 Test 2442 Question Package of Math Olympiad Model Paper Unit Tests Question Bank 5 Test 18 Test 253 Question Package of Physics Olympiad Solved Papers 7 Test
  17. 17. Entrance Exam Packages Package of KCET Solved Papers Model Paper Unit Tests Question Bank 10 5 45 3806 Package of IIT Solved Papers Model Paper Unit Tests Question Bank 9 Test 10 Test 42 Test 8812 Question Package of AIEEE Solved Papers Model Paper Unit Tests Question Bank 6 Test 10 Test 40 Test 5776 Question Package of BITSAT Solved Papers Model Paper Unit Tests Question Bank 4 Test 11 Test 46 Test 3612 Question Package of AIPMT Solved Papers Model Paper Unit Tests Question Bank 9 Test 6 Test 66 Test 7507 Question Package of AIIMS Solved Papers Model Paper Unit Tests Question Bank 10 Test 6 Test 73 Test 3189 Question
  18. 18. Entrance Exam Packages Package of CACPT Solved Papers Model Paper Unit Tests Question Bank 4 12 84 322 Package of Gate (Mech. Eng) Solved Papers Model Paper Unit Tests Question Bank 5 10 30 1000 Package of Gate (Comp.Sc) Solved Papers Model Paper Unit Tests Question Bank 3 9 27 279 Package of Gate (Electrical) Solved Papers Model Paper Unit Tests Question Bank 5 7 15 457 Package of MAT Solved Papers Model Paper Unit Tests Question Bank 5 10 35 1500 Package of CAT Solved Papers Model Paper Unit Tests Question Bank 5 10 41 1779 Package of IAS(Sociology) Solved Papers Model Paper Unit Tests Question Bank 5 5 25 1000 Package of IAS(Administration) Solved Papers Model Paper Unit Tests Question Bank 5 5 25 1000
  19. 19. Log in Platform Demonstration
  20. 20. Step By Step Demo of TestMerit - Platform www.testmerit.com
  21. 21. Click here for Log in
  22. 22. Click here for Register Enter Email Id & Password for Log in if you have already registered member
  23. 23. Enter All information to get registered
  24. 24. Select Your Course Package Here
  25. 25. Enter Your 8 digit Alphanumeric Code on Scratch Card here
  26. 26. Click Add to Activate the Course
  27. 27. Select from here Solved Paper, Model Paper Or Unit Test as per your req. Click on Take Test to Start the Test Note: Only Free & Promotional Packages are active in Demo Log in
  28. 28. Click Here to Start the Test
  29. 29. Click Ok to Start the Test
  30. 30. Mark For Later to answer later Multiple Choice Type Question Answer Sheet Time Clock Weight age of Question
  31. 31. Divided in Sections
  32. 32. You can Save the Test and attempt later
  33. 33. Confirmation to Submit the Test
  34. 34. Test Assessment Home Page
  35. 35. Your assessment Report. 1.Total Assessment Report 2.Performance with Time 3. Marks with Time
  36. 36. Individual Question wise Analysis
  37. 37. Subject wise Analysis
  38. 38. Subject Wise Analysis
  39. 39. Comparison On Difficulty Levels
  40. 40. Geographical Comparison
  41. 41. Graphical Comparison between the attemptees
  42. 42. Solution hint of the question Solution of the all question
  43. 43. Negative Marks
  44. 44. Online Education & Assessment Is A Way Ahead Join the Stream With TestMerit
  45. 45. Marketing Material State Partner Marketing Kit S.r no Object Quantity 1 Handbill 1000 2 Student Brochure 150 3 Franchise Brochure 200 4 Poster 30 5 Demo CD 2 6 Visiting Card 1000 7 Flex (Back Lid) 2 8 Authorization Letter 1 Territory Partner Marketing Kit S.r no Object Quantity 1 Handbill 1000 2 Student Brochure 100 3 Franchise Brochure 150 4 Poster 20 5 Demo CD 2 6 Visiting Card 1000 7 Flex (Back Lid) 1 8 Authorization Letter 1 Note: TestMerit Canopy (portal) – 1 (Paid) – Cost – Rs.4000 per piece (inc. home delivery)
  46. 46. TestMerit Poster
  47. 47. TestMerit Flex (Back Lid)
  48. 48. TestMerit Handbill - 1
  49. 49. TestMerit Handbill - 2
  50. 50. TestMerit Handbill - 3
  51. 51. TestMerit Handbill - 4
  52. 52. TestMerit Canopy
  53. 53. Marketing Pitch
  54. 54. TestMerit – Value Proposition Testmerit is in the process of creating Franchise-based centers across India. One can buy preparation packages and/or take mock tests at these centers. Lack of Internet and Card Penetration (payment mechanism for B2C sites) makes a compelling business Sense to have physical presence.
  55. 55. Business Model & Management Drivers of Business Model: • Distribution • Alliances • Content • Pricing Management – Vikas Gupta • Founder & CEO, Compark Education • Founder Director, Compark E-Services, (One of the largest integrated E- Services company with 1500 centers across India) • PGDM, (IIM-Ahmedabad) • CS (ICSI)
  56. 56. Market Opportunity – Entrance Test Industry CAT is going online in 2009 • 3.5 Lakh students appear in CAT and the number is growing 15-20% every year. • CAT - being the most prestigious entrance examination among undergraduate students – breaks away the bias in favor of paper an pencil test. MAT is going online in 2009 • 3 Lakh students appear in MAT every year. MAT will sensitize smaller colleges/institutes to online testing. It is expected that two of the biggest entrance examination (IIT-JEE, AIEEE) will be online very soon. • Approx. 5 lakh students (more importantly school going students population) will be exposed to online testing early in their academic life. This will contribute heavily to online testing in the next 3-5 years.
  57. 57. Market Opportunity – Entrance Test Industry Entrance tests going online addresses the psychological barrier among students to learn online and take tests online. At present undergraduate student population is being driven towards online testing due to CAT/MAT going online. In the next couple of years, school students will start online testing as early as during their matriculation. It will propel growth in online testing.
  58. 58. First Steps to Enter in Online Education Market • Conducting Assessment of Students for Engineering Aptitude In CBSE & ICSE Board Schools • Conducting Assessment of Students for Management Aptitude In Colleges & Institutes • As a Online Testing Solution for Unorganized Coaching Centers. • Creating Online Assessment Points of CAT/MAT/IIT-JEE/AIEEE (Education Cyber Café Structure)
  59. 59. Viability of the Model • Greater Accessibility • Low Cost of Coaching For Customers • Multiple E-learning solutions • Tutorials • Skill/Psychometric Assessment • Admission Guidance For Channel Partners
  60. 60. Always Open for Innovations & Suggestions Testmerit Better Understanding of Self
  61. 61. ROI Chart
  62. 62. ROI Period • State Partner • Min. Investment: Rs. 3.5 Lakh (For 700 package) ROI Approx. Calculation : • No. of Territory Partner - 7 • Sale to Territory Partner - 100 (each) • Sale to TP @ - 1000 (each) • Total Sale - Rs. 1050000-/- • Total Month Share @ 60% – Rs.630000- /- • Pass on to 7 TP – 7*75000 = Rs.525000 • Net Profit – Rs.105000-/- (around 10% on TP Turnover) So ROI Period – 6 Months Max. Territory Partner • Mini. Investment: Rs.100000 - /- (For 100 Packages) ROI Approx. Calculation: • No. of Franchise - 5 • Sale to Franchise - 20 (each) • Sale to Franchise @ - 1500 (each) • Total Sale - Rs. 150000-/- • Total Month Share @ 50% – Rs.75000-/- So ROI Period – 2 Months Max.
  63. 63. ROI Period • Online Coaching Center • Min. Investment: Rs. 1 Lakh ROI Approx. Calculation: • No. of Packages - 100 • Per Student Fee - 2000 • First Batch Student - 100 • First Batch Fee Collection – 200000 • Batch Time – 3 month So ROI Period – 1.5 Months Max. Franchise • Mini. Investment: Rs.30000- /- (For 20 Packages) ROI Approx. Calculation : • No. of Student - 20 • Per Student Fee - 2500 • Total sale - Rs. 50000 • Total Month Profit – 20000 So ROI Period – 2 Months Max.
  64. 64. Ads Design
  65. 65. TestMerit Authorization Certificate
  66. 66. www.testmerit.com TestMerit Business Structure
  67. 67. About TestMerit TestMerit is an online education portal for providing cost effective entrance examination practice to students. Students can prepare for the following entrance examinations by purchasing the practice packages: www.testmerit.com
  68. 68. www.testmerit.com Partner of TestMerit Territory Partner: is responsible for marketing and promotions of the online packages in District. TP main role is to develop and appoint Franchise. State Partner: State Partner (SP) is responsible for marketing and promotions of the online packages in State. SP main role is to develop and appoint Territory Partner & Franchise. TestMerit Partner
  69. 69. www.testmerit.com State Partner Role of Business Partner
  70. 70. www.testmerit.com Target Customer for State Partner 1 Coaching Institutes: These institutes have potential customer of these packages already, the students. They can introduce our packages in their coaching system and use technology in coaching and conduct online testing of students. 2 Computer Institutes: These institutes have computers, space and internet, to become testing centers for the students preparing for entrance exams as CAT/MAT/IIT/AIEEE. 3 Cyber cafes: The cyber cafes are also ideal to become the testing solutions by using our packages. They have the infrastructure and as they business is going down, it would be a very good & valuable service for them. 4 Entrepreneurs: Entrepreneurs having marketing skills and flair for Online education Business. They can be appointed as Territory Partner to appoint Franchises in the District.
  71. 71. SP Earning & Investment SP Earns 60% on Total Turnover from the State 10% Net Profit on Total Turnover from the State SP Investment Rs. 350000-/- (installment possible) For packages which he can pass on to his TP at district level. Support to SP Marketing material & Training Advertising through Online Medium Exclusivity in the area/region www.testmerit. com
  72. 72. www.testmerit.com Territory Partner & Franchise Brand Ambassador of TestMerit
  73. 73. www.testmerit.com Business Models for Territory Partner & Franchise Testing Center Selling Point In this model franchise can act as Testing Solution Center for students. Franchise can invite students to test their entrance preparation and offer weekly/monthly schemes of testing packages. In this model he should have multiple computers & internet facility. In this model, only single computer, Internet and 50- 100 sq feet space is required. You have to just register students and sell the required packages (Rs.500 –Rs.3500)
  74. 74. Territory Partner & Franchise Earning & Investment Earning Territory Partner: 50% on total Sale from the District Franchise: Rs.1500 per package Investment Rs. 50,000/- for packages Rs. 30,000/- for packages @ Rs.1500 per package Support to Partner Marketing material & Training Advertising through Online Medium Listing of name on Website www.testmerit. com
  75. 75. Product USP
  76. 76. Unique Business Offer TestMerit
  77. 77. Exam Dates Info
  78. 78. TestMerit - General Guideline
  79. 79. General: •We have already sent the marketing material, agreement and deactivated packages on your address •You have to send us all the copy of agreement signed by you as Territory Partner with your franchises in proper format within a week of signing the same. •You need to work in coordination with company and take full support from HO and nearest RM. •All payment received on Compark Education Pvt. Ltd. name should by conveyed to HO by email and hard copy should be sent by courier asap. For Relationship & Proper Training: •There should be a regular meeting and coordination between you and your appointed partners. •Proper Demo of the product and regular marketing training to your partners •Demo packages are already mailed to you. •All related email ids and contact no. should be conveyed to all your partners. •The information of any appointment should be email to HO with his complete detail as Name, company name, email id, mobile no. and address. Proper Marketing Policy: •There should be a clear Marketing Policy in the district by you. •No miscommunication and misrepresentation by any of the TestMerit Partner. •Focus of TestMerit partner should be more on fair business and good turnover.
  80. 80. For Marketing Issue: •For any issue related to marketing you have to contact to HO. •Any misconduct and miscommunication by any partner about the company or product will be treated strictly. •The soft copy of the marketing material should be shared with all partners. •Marketing Material will be sent to partner within 10 days of the payment realization. For Operational & Technical Issue: •Operational & Technical Issue if any should be email on info@testmerit.com asap. •All the scratch card packages will be deactivated initially and will be activated within 12 hours on request by partner. (Request should be by email on info@testmerit.com mentioning the Serial no. of the package) •You will be given an email on www.testmerit.net as location@testmerit.net and all the official communication by HO will be done on the same. We expect an active participation from you on all fronts and your regular feedback from the market on product, process and marketing. Looking forward for a fruitful business together
  81. 81. Contact Person – Mr. Rajesh Tiwari (Vertical Head) Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) - 201001, Mobile No. 09212448030 Landline No.- 0120 - 6422227 Website – www.testmerit.com Email id – testmerit@gmail.com, info@testmerit.com Email Id – rajesh@comparkgroup.com

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