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How Hollywood Learned to Love the Semantic Web

by Director of Engineering at Adly, Inc. on Jun 08, 2011

  • 29,496 views

As a lean start-up seeking to bring the $50 Billion celebrity endorsement market to social media, Ad.ly had hit a wall. Where to find and programmatically access in-depth profiles and ...

As a lean start-up seeking to bring the $50 Billion celebrity endorsement market to social media, Ad.ly had hit a wall. Where to find and programmatically access in-depth profiles and brand-association data on thousands of celebrities?

Engineering lead Chris Testa, set about exploring Linked Data. Within weeks, he'd put Freebase to work in a scalable solution, and began creating a robust celebrity affinity graph.

Learn how Chris is putting Linked Data to work to drive business results -- optimizing brand matches for popular influencers on Facebook, Twitter and more.

Learn:

* Tips & tricks for using Linked Data with social networks like Facebook and Twitter.
* That you can get surprisingly far with the Semantic Web without needing a cross Ph.D. in Philosophy and Computer Science.
* How to use Freebase and its Acre cloud infrastructure to run a data workflow that your non-technical team can use to maintain a high-quality data set.

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17 of 7 previous next Post a comment

  • emekaamadi904 Mary Simon Hello,
    how are you doing today ? I hope all is well with you. I am Miss Mary Simon. A very nice, humble and honest young girl , I love reading, listening to music, Furthermore; I am sensitive, intelligent, passionate, loyal, social, humorous, My heart is filled with joy when i saw your lovely profile here in [ ] And I will be very much happy to be your friend. Please Reply me back in my E-mail Address ( marytsimon204@yahoO.com ) i will tell you more about me with my Telephone Number and pictures.

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    1 year ago
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  • surfguru surf guru Very cool and well structured presentation. 2 years ago
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  • MoverReviews Lydia Carl, Mover Reviews at Movers Search & Reviews Thanks for your presentation. 2 years ago
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  • krishaamer Kris Haamer, Transmedia Storytelling at Haamer Ventures Freebase convinced me as well... 2 years ago
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  • thetechnicalweb thetechnicalweb Interesting...thanks for sharing! 2 years ago
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  • squio Johannes la Poutre, Augmented Reality Director at TAb Worldmedia Well done! Semweb / freebase enthusiasts start at slide 15 2 years ago
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  • WholeHouseFans Carl Moody, Director of Sales and Marketing at QC Manufacturing, Inc. This is a great presentation, twitter is really useful in many ways. 2 years ago
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How Hollywood Learned to Love the Semantic Web How Hollywood Learned to Love the Semantic Web Presentation Transcript