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One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
One page marketing plan2
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One page marketing plan2

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Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan …

Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming year for getting more or better clients and to stand out among your competitors.

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  • 1. One Page Marketing Plan<br />Step by Step Guide for Freelance Translators<br />1<br />Tess Whitty<br />tess@swedishtranslationservices.com<br />http://www.swedishtranslationservices.com<br />
  • 2. Benefits of a marketing plan<br />Preventswaste of time<br />Brings focus on your target market<br />Gives direction for your efforts<br />Create new leads and networkingopportunities<br />Moreclients and moremoney<br />Measuresyour progress<br />2<br />
  • 3. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />3<br />
  • 4. The Template<br />Mission, vision and goals<br />Customer segments<br />Competition and your Unique Selling Points<br />Strategies and tactics<br />Budget<br />Monthly tasks<br />4<br />
  • 5. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />5<br />
  • 6. Mission and Vision…<br />Mission: Whatdoes and doesn’t your companydo?<br />Vision: Where you want to be in the next 3-5 years?<br />6<br />
  • 7. … and Goals<br />S = Strategic and Specific<br /> The goal should identify a specific action or event that will take place. Answers the question: Who and What? <br />M = Measurable<br /> Include in the specific goal statement the measurements to be used to determine that the results or outcomes expected have been achieved. It answers the question: How? <br />A = Attainable<br /> Goals should challenge people to do their best, but they need also be achievable <br />R = Relevant /Rigorous<br /> Goals need to pertain directly to the performance challenge being managed. <br />T = Time Bound<br /> Enough time to achieve the goal And not too much time, which can affect project performance. It answers the question: When? <br />7<br />
  • 8. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />8<br />
  • 9. Customer Segments<br />Who does your company serve?<br />Who does your companywant to serve?<br />What are theirneeds, behaviours, preferences<br />What trends affectthem?<br />How can you fulfilltheir<br />needs?<br />9<br />
  • 10. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />10<br />
  • 11. Competition and your USP<br />Your top 3 competitors<br />How are you different from them?<br />What are your Unique Selling Points (USP)<br />11<br />
  • 12. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />12<br />
  • 13. Strategies and Tactics<br />What will you do to reach your goals?<br />What worked last year and what did not work?<br />What will you do next year?<br />Product, Price, Place, Promotion<br />13<br />
  • 14. Tactics and Tools<br />Basics: resume, business cards, email templates, website<br />Presence: website, portals, directories, social media, networking, advertising<br />Expertise: press releases, articles, discussions in forums<br />14<br />
  • 15. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />15<br />
  • 16. Budget<br />Howmuchmoney are you willing or able to spend on marketing?<br />Do your tacticsfit your budget?<br />Alternatives?<br />Yearly and monthly investment<br />Time budget<br />16<br />
  • 17. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Budget<br />Timeline<br />Resulttracking<br />17<br />
  • 18. Monthlytactics<br />January<br />February<br />March (tracking)<br />April<br />May<br />June (tracking)<br />July<br />August<br />September (tracking)<br />October<br />November<br />December (tracking)<br />18<br />
  • 19. Outline<br />The Template<br />Goals – SMART goals<br />Customer segments<br />Competition and You<br />Tactics<br />Timeline<br />Resulttracking<br />19<br />
  • 20. Tracking and Follow Up<br />Financial tracking – income, total, per client, per month etc.<br />Marketing – number of customers, online presence, views, hits, replies<br />Presence – Google Analytics<br />Follow up at least quarterly<br />Adjust your goals and tactics<br />20<br />
  • 21. 21<br />Q&A<br />Tess Whitty<br />tess@swedishtranslationservices.com<br />http://www.swedishtranslationservices.com<br />

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