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One page marketing plan2

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Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan ...

Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming year for getting more or better clients and to stand out among your competitors.

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    One page marketing plan2 One page marketing plan2 Presentation Transcript

    • One Page Marketing Plan
      Step by Step Guide for Freelance Translators
      1
      Tess Whitty
      tess@swedishtranslationservices.com
      http://www.swedishtranslationservices.com
    • Benefits of a marketing plan
      Preventswaste of time
      Brings focus on your target market
      Gives direction for your efforts
      Create new leads and networkingopportunities
      Moreclients and moremoney
      Measuresyour progress
      2
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      3
    • The Template
      Mission, vision and goals
      Customer segments
      Competition and your Unique Selling Points
      Strategies and tactics
      Budget
      Monthly tasks
      4
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      5
    • Mission and Vision…
      Mission: Whatdoes and doesn’t your companydo?
      Vision: Where you want to be in the next 3-5 years?
      6
    • … and Goals
      S = Strategic and Specific
      The goal should identify a specific action or event that will take place. Answers the question: Who and What?
      M = Measurable
      Include in the specific goal statement the measurements to be used to determine that the results or outcomes expected have been achieved. It answers the question: How?
      A = Attainable
      Goals should challenge people to do their best, but they need also be achievable
      R = Relevant /Rigorous
      Goals need to pertain directly to the performance challenge being managed.
      T = Time Bound
      Enough time to achieve the goal And not too much time, which can affect project performance. It answers the question: When?
      7
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      8
    • Customer Segments
      Who does your company serve?
      Who does your companywant to serve?
      What are theirneeds, behaviours, preferences
      What trends affectthem?
      How can you fulfilltheir
      needs?
      9
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      10
    • Competition and your USP
      Your top 3 competitors
      How are you different from them?
      What are your Unique Selling Points (USP)
      11
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      12
    • Strategies and Tactics
      What will you do to reach your goals?
      What worked last year and what did not work?
      What will you do next year?
      Product, Price, Place, Promotion
      13
    • Tactics and Tools
      Basics: resume, business cards, email templates, website
      Presence: website, portals, directories, social media, networking, advertising
      Expertise: press releases, articles, discussions in forums
      14
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      15
    • Budget
      Howmuchmoney are you willing or able to spend on marketing?
      Do your tacticsfit your budget?
      Alternatives?
      Yearly and monthly investment
      Time budget
      16
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Budget
      Timeline
      Resulttracking
      17
    • Monthlytactics
      January
      February
      March (tracking)
      April
      May
      June (tracking)
      July
      August
      September (tracking)
      October
      November
      December (tracking)
      18
    • Outline
      The Template
      Goals – SMART goals
      Customer segments
      Competition and You
      Tactics
      Timeline
      Resulttracking
      19
    • Tracking and Follow Up
      Financial tracking – income, total, per client, per month etc.
      Marketing – number of customers, online presence, views, hits, replies
      Presence – Google Analytics
      Follow up at least quarterly
      Adjust your goals and tactics
      20
    • 21
      Q&A
      Tess Whitty
      tess@swedishtranslationservices.com
      http://www.swedishtranslationservices.com