Tess Whitty
http://www.swedishtranslationservices.com
Pictures from freedigitalphotos.net

www.swedishtranslationservices....
2.
3.
4.
5.
6.
7.
8.

Why do we need a website for our freelance
translation/interpretation business?
Free or low cost web...
© Tess Whitty

www.swedishtranslationservices.com

Why have a website?

3
Online presence
Cost advantage
Found through search engines
Always available
World markets
Great complement to other
onlin...
You can update anytime, anywhere
Use for market research
Improved credibility
Added value for customers

www.swedishtransl...
www.swedishtranslationservices.com

1. Why do we need a website for our freelance
translation/interpretation business?
2. ...
2. WordPress
http://www.wordpress.com
3. Blogger.Com
http://www.blogger.com
4. Google Sites
http://sites.google.com

www.s...
www.swedishtranslationservices.com

1. Why do we need a website for our freelance
translation/interpretation business?
2. ...
Plan your website
Register a domain name
Choose a web host
Choose a website template
Customize your template
Proofread and...
Outline

1. Why do we need a website for our freelance
translation/interpretation business?
2. Free or low cost website ho...
Suggestions for content

Home
About page
Services
Contact information
Samples and/or references
Links
Page with certificat...
Page headers
Text links
Picture descriptions
Write for people, not search engines
Write for your target group

www.swedish...
www.swedishtranslationservices.com

1. Why do we need a website for our freelance
translation/interpretation business?
2. ...
www.swedishtranslationservices.com

• Short and concise text
• Place the most important pages into the root (main)
folder
...
Crazy formats and colors
Writing predictable or boring content
Beware of copied content
Never updating your website
Only a...
www.swedishtranslationservices.com

Long time to load
Confusing functionality
Broken links and missing images
Requiring vi...
www.swedishtranslationservices.com

1. Why do we need a website for our freelance
translation/interpretation business?
2. ...
www.swedishtranslationservices.com

• Email signature
• In signature for all news group, discussion group or
forum posting...
www.swedishtranslationservices.com

• Include URL in all marketing communication:
• Business cards
• Resumes
• Brochures
•...
Custom domain name
Keywords (www.adwords.google.com)
Descriptions
Submit your site to Google, Bing and Yahoo
Link exchange...
www.swedishtranslationservices.com

1. Why do we need a website for our freelance
translation/interpretation business?
2. ...
www.swedishtranslationservices.com

• Applications for linking to your social media from your
website
• Third party servic...
www.swedishtranslationservices.com

• Having your own webpage is an important marketing tool
for your freelance translatio...
• ProZ webinar: Social SEO
(Search Engine
Optimization) basics for
translators by Anne
Diamantidis

• Entrepreneur.com –
M...
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Creating and optimizing a website for your freelance translation business handout

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Deciding to create a website for your professional freelance translation business is one of the best ways to maximize your business success. This session will show you how you how to create your own website at no or low cost, without having to know html or hire a web designer. The session presents what content you should include and how to make it more visible online. Specific examples of website content for linguists will be discussed, plus some dos and don’ts in website creation and maintenance.

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Creating and optimizing a website for your freelance translation business handout

  1. 1. Tess Whitty http://www.swedishtranslationservices.com Pictures from freedigitalphotos.net www.swedishtranslationservices.com © Tess Whitty Creating and optimizing a website for your freelance translation business 1
  2. 2. 2. 3. 4. 5. 6. 7. 8. Why do we need a website for our freelance translation/interpretation business? Free or low cost website hosting and templates Steps to create your own business website Website content Do’s and don’ts for a translation service website Marketing your website Integrating your website into the rest of your online presence and marketing Conclusions www.swedishtranslationservices.com 1. © Tess Whitty Outline 2
  3. 3. © Tess Whitty www.swedishtranslationservices.com Why have a website? 3
  4. 4. Online presence Cost advantage Found through search engines Always available World markets Great complement to other online presence www.swedishtranslationservices.com 1. 2. 3. 4. 5. 6. © Tess Whitty Benefits of having a website 4
  5. 5. You can update anytime, anywhere Use for market research Improved credibility Added value for customers www.swedishtranslationservices.com 1. 2. 3. 4. © Tess Whitty Indirect benefits of having website 5
  6. 6. www.swedishtranslationservices.com 1. Why do we need a website for our freelance translation/interpretation business? 2. Free or low cost website hosting and templates 3. Steps to create your own business website 4. Website content 5. Do’s and don’ts for a translation service website 6. Marketing your website 7. Integrating your website into the rest of your online presence and marketing 8. Conclusions © Tess Whitty Outline 6
  7. 7. 2. WordPress http://www.wordpress.com 3. Blogger.Com http://www.blogger.com 4. Google Sites http://sites.google.com www.swedishtranslationservices.com 1. Webs.Com http://www.webs.com © Tess Whitty Free or low cost website hosting and templates 7
  8. 8. www.swedishtranslationservices.com 1. Why do we need a website for our freelance translation/interpretation business? 2. Free or low cost website hosting and templates 3. Steps to create your own business website 4. Website content 5. Do’s and don’ts for a translation service website 6. Marketing your website 7. Integrating your website into the rest of your online presence and marketing 8. Conclusions © Tess Whitty Outline 8
  9. 9. Plan your website Register a domain name Choose a web host Choose a website template Customize your template Proofread and test Publish your website Search Engine Optimization Market your website www.swedishtranslationservices.com 1. 2. 3. 4. 5. 6. 7. 8. 9. © Tess Whitty Steps to create your own website 9
  10. 10. Outline 1. Why do we need a website for our freelance translation/interpretation business? 2. Free or low cost website hosting and templates 3. Steps to create your own business website 4. Website content 5. Do’s and don’ts for a translation service website 6. Marketing your website 7. Integrating your website into the rest of your online presence and marketing 8. Conclusions 10
  11. 11. Suggestions for content Home About page Services Contact information Samples and/or references Links Page with certifications, published articles, events/training you have attended • Multilingual • • • • • • • 11
  12. 12. Page headers Text links Picture descriptions Write for people, not search engines Write for your target group www.swedishtranslationservices.com • • • • • © Tess Whitty Noteworthy about the text 12
  13. 13. www.swedishtranslationservices.com 1. Why do we need a website for our freelance translation/interpretation business? 2. Free or low cost website hosting and templates 3. Steps to create your own business website 4. Website content 5. Do’s and don’ts for a translation service website 6. Marketing your website 7. Integrating your website into the rest of your online presence and marketing 8. Conclusions © Tess Whitty Outline 13
  14. 14. www.swedishtranslationservices.com • Short and concise text • Place the most important pages into the root (main) folder • Make your site useful and professional • Place a search-bar on each page • If you wish to make the site even more “sticky” – add a forum and/or a blog • Make it easy for people to contact you © Tess Whitty Website do’s 14
  15. 15. Crazy formats and colors Writing predictable or boring content Beware of copied content Never updating your website Only about you, not how you can help Grammar mistakes Hard to read www.swedishtranslationservices.com • • • • • • • © Tess Whitty Website don’ts – design 15
  16. 16. www.swedishtranslationservices.com Long time to load Confusing functionality Broken links and missing images Requiring visitors to download and install plug-ins to view your site • Telling people that they need a specific browser to view your site • Lots of pop-ups, animations and flash • • • • © Tess Whitty Website don’ts – technical 16
  17. 17. www.swedishtranslationservices.com 1. Why do we need a website for our freelance translation/interpretation business? 2. Free or low cost website hosting and templates 3. Steps to create your own business website 4. Website content 5. Do’s and don’ts for a translation service website 6. Marketing your website 7. Integrating your website into the rest of your online presence and marketing 8. Conclusions © Tess Whitty Outline 17
  18. 18. www.swedishtranslationservices.com • Email signature • In signature for all news group, discussion group or forum postings • Online profiles and directories • Search Engine Optimization © Tess Whitty Marketing your website – online 18
  19. 19. www.swedishtranslationservices.com • Include URL in all marketing communication: • Business cards • Resumes • Brochures • Christmas cards © Tess Whitty Marketing your website – offline 19
  20. 20. Custom domain name Keywords (www.adwords.google.com) Descriptions Submit your site to Google, Bing and Yahoo Link exchange Professional SEO services (optional) www.swedishtranslationservices.com • • • • • • © Tess Whitty Search Engine Optimization – SEO 20
  21. 21. www.swedishtranslationservices.com 1. Why do we need a website for our freelance translation/interpretation business? 2. Free or low cost website hosting and templates 3. Steps to create your own business website 4. Website content 5. Do’s and don’ts for a translation service website 6. Marketing your website 7. Integrating your website into the rest of your online presence and marketing 8. Conclusions © Tess Whitty Outline 21
  22. 22. www.swedishtranslationservices.com • Applications for linking to your social media from your website • Third party services to link content - publish once on all social media (e.g. HootSuite, TweetDeck or SocialOomph ) © Tess Whitty Integrating your website – social media 22
  23. 23. www.swedishtranslationservices.com • Having your own webpage is an important marketing tool for your freelance translation/interpretation business • Does not have to be difficult or expensive • Market your website • Start small, then add on tools and features © Tess Whitty Conclusions 23
  24. 24. • ProZ webinar: Social SEO (Search Engine Optimization) basics for translators by Anne Diamantidis • Entrepreneur.com – Make your Website Famous, by Al Lautenslager • ProZ webinar: Creating a Marketing Plan for Freelance Translators, by Tess Whitty www.swedishtranslationservices.com • How to create a website for free – wordpress • Creating a website – Fast and easy © Tess Whitty References and further reading 24 Pictures from freedigitanlpictures.net
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