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Group 18
         Michelle Groothedde,
Tess Lankhorst & Debbie Zheng
 Background
 New  product and logo
 Mission statement
 Advertisement
 conclusion
 One  of the world’s largest direct sellers of
  cosmetics and beauty products
 Sales declined
 Problems
 Foundation
 Scent




SCENDATION
The mission of Hazel is to keep our sales up in
 the cosmetics and beauty world. We want to
 acquire this by improving our quality of
 products, cutting down some of our
 products, and by keep making new products.
 We will also try to make the catalogue more
 attractive and less overwhelming by offering
 a smaller assortment, and to solve the
 problem of not being able to order popular
 items and getting wrong orders, we will
 improve our supply chain and our
 distributors.
Hazel



        Scendation
        “It’s not my
        fragrance, it’s my
        foundation.”
 With our new product, we want to rebuild
 and improve our image around the
 world, and we will also try to improve our
 sales and global growth.
Thank you for your attention

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Hazel case

  • 1. Group 18 Michelle Groothedde, Tess Lankhorst & Debbie Zheng
  • 2.  Background  New product and logo  Mission statement  Advertisement  conclusion
  • 3.  One of the world’s largest direct sellers of cosmetics and beauty products  Sales declined  Problems
  • 4.
  • 6. The mission of Hazel is to keep our sales up in the cosmetics and beauty world. We want to acquire this by improving our quality of products, cutting down some of our products, and by keep making new products. We will also try to make the catalogue more attractive and less overwhelming by offering a smaller assortment, and to solve the problem of not being able to order popular items and getting wrong orders, we will improve our supply chain and our distributors.
  • 7. Hazel Scendation “It’s not my fragrance, it’s my foundation.”
  • 8.  With our new product, we want to rebuild and improve our image around the world, and we will also try to improve our sales and global growth.
  • 9. Thank you for your attention