Social moov newsfeed_usecase

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Pourquoi la publicité dans le newsfeed de Facebook est plus efficace que le format en colonne de droite? Le Cas de Social Moov

Pourquoi la publicité dans le newsfeed de Facebook est plus efficace que le format en colonne de droite? Le Cas de Social Moov

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  • 1. SocialMoovNewsfeed desktop and mobile placementMetrics and handy Case studiesAuthor : Sylvain EcheCEO Social Moov
  • 2. SocialMoovIntroductionWho we are ?SocialMoov was formed to help advertisers optimize their advertising on Facebook,meet their goals and maximize their return on investment.Whether you are an agency managing your clients’ budgets or an advertiser managingyour own budget, whether your goals are branding or straightforwardly lead-generation; our platform has been conceived with your individual needs in mind.Social Moov Is Europes most innovative and also fastest growing facebook marketingsolution provider, with operations in France, United Kingdom, Germany, Spain, Italy, theBenelux and the Middle East.
  • 3. SocialMoovCase StudiesAbout these Case studies :International campaigns.2 major industry Sectors are represented :EntertainmentRetailEach campaign has at least 10 000 clics on each placement.The main campaign goals were “Lead acquisition”.Ad formats mainly used => like sponsored stories.
  • 4. SocialMoovThe different placements available on facebookDesktop newsfeedMobile newsfeedRight hand side display
  • 5. SocialMoovSocialMoov features used in this use casePlacement split featureAutomatically creates one ad perplacement to enable perplacement statistics(in SocialMoov Reporting Dashboards.)Mobile device targetingAutomatically creates one ad permobile targeting enabling per mobiletype statistics(in SocialMoov Reporting Dashboards.)
  • 6. SocialMoovNew format => A really huge impact !Size : 480 x 250And up to 480 x 480With embedded videoand social context !Size : 320 x 290That’s 3/5 of the screen !With embeddedvideo and social context
  • 7. SocialMoovCTR on newsfeed are 20 times higherCTR on newsfeed arebetween 0.5 % and 2 %Retail brandEntertainment brandCTR on average is between0.03 % and 0.05 % on right andside display
  • 8. SocialMoovResults : CPF is lower on newsfeedSponsored stories innewsfeeds get higherengagement and higherconversion rate(about 10-20% more)Entertainment BrandRetail brandThe CPC is also lowerenabling to cut your CostPer Fan by 2.
  • 9. SocialMoovFocus on pricing :newsfeed ads are increadibly cheap !Average CPC on the right handside :0.3-0.5€Average CPC on newsfeed mobileand desktop :0.15 – 0.25€ : Half Price !Right hand side : average CPM 0.5 €Newsfeed desktop : average CPM 1-1.5€Newsfeed mobile : average CPM 2-2.5€Entertainment brandRetail brand
  • 10. SocialMoovUse case conclusion :Newsfeed ads are an incredible opportunity ( grab it ! ) :Bigger formats than any other desktop or mobile display(up to 500 * 500)Social context and inline action (embedded video) is highly engaging.CPC under 0.3€ / CPM under 3€(and benefit from facebook’s full targeting capabilities)In newsfeed there is an automatic capping of 1 print per user per day(capping on Right Hand Side is 6 per day).
  • 11. SocialMoovhttp://www.socialmoov.comcommercial@socialmoov.comTel : +33 1 53 34 80 69