Google I/O 2012 - Android apps in google play - chris yerga

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Chris Yerga, Ellie Powers …

Chris Yerga, Ellie Powers
Watch the video : http://www.youtube.com/watch?v=TlVhNVFjeZo&feature=youtube_gdata_player

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  • 1. Developers Watch this Google I/O presentation on YouTube at http://www.youtube.com/watch?v=TlVhNVFjeZoFriday, June 29, 12
  • 2. Friday, June 29, 12
  • 3. Android Apps in Google Play The year of opportunity Chris Yerga Engineering Director, Google PlayFriday, June 29, 12
  • 4. The agenda ? $ The year Demos 5 top tips Q&A of your for 2012 business More Take a look at New What else opportunities something opportunities can I tell you? with very new for every Google Play businessFriday, June 29, 12
  • 5. $ $ Customers Revenue OptimizationFriday, June 29, 12
  • 6. CustomersFriday, June 29, 12
  • 7. Android: the fastest-growing mobile platform May 2011 100M total activations 500,000 daily activations 1 Android = 1M activationsFriday, June 29, 12
  • 8. Android: the fastest-growing mobile platform May 2011 June 2012 100M total activations 400M total activations 500,000 daily activations 1M daily activations 1 Android = 1M activationsFriday, June 29, 12
  • 9. Google Play grows a strong base of customer interestFriday, June 29, 12
  • 10. Google Play’s investment in growing customersFriday, June 29, 12
  • 11. 20 Billion app downloads in total 600,000 apps 1.5 Billion in Google Play app downloads per monthFriday, June 29, 12
  • 12. Google Play is available globally $ 190 132 92% countries and countries and of users have territories territories access to paid apps for free apps for paid appsFriday, June 29, 12
  • 13. The new Nexus 7 tablet $ With a $25 Google Play creditFriday, June 29, 12
  • 14. $ $ RevenueFriday, June 29, 12
  • 15. $ How developers How users pay make money Credit/debit card Ad-funded 10/10/10 promotions and new sign-up Revenue from advertisers not users Direct mobile carrier billing Paid apps Charge purchases to your mobile bill Pay to download an app ! Google Play balance In-app products NEW Tablet & Wallet promotions Freemium & Paymium ! Subscriptions NEW A recurring relationshipFriday, June 29, 12
  • 16. International markets are key to revenue growth 67% $ Largest markets of Google Play for paid apps revenue is United States outside the US Japan Korea Germany FranceFriday, June 29, 12
  • 17. Revenue in Japan & Korea increased 14x comparing April 2011 and April 2012 W Y W Y 1 4x! April 2011 April 2012Friday, June 29, 12
  • 18. Carrier billing has unlocked Japan and Korea 95% 73% of Google Play users of Google Play app are on a mobile purchases are made network that offers with carrier billing carrier billing with when it’s available. Google Play in Japan & KoreaFriday, June 29, 12
  • 19. Carrier billing recent launches Since last Google I/O Now available in Germany NEW ! 10 Italy new carriers Japan Korea NEW ! 5 Spain new countries UK USFriday, June 29, 12
  • 20. In-App product revenue overtook paid app revenue in 2012 Tiny Village Targeted frequent content updates to different players Virtual currency as in-app products Google Play has the highest Average Revenue per Paying User of all app stores. This & other metrics make us Android zealots. Suli Ali CEO, TinyCoFriday, June 29, 12
  • 21. Subscriptions create recurring revenue Glu uses subscriptions across several of their games Glu’s subscriptions-based Glu VIP Club continues to grow in popularity as gamers take advantage of significant bonus value and the easy sign-up process offered on Google Play. Niccolo de Masi President and CEO, GluFriday, June 29, 12
  • 22. OptimizationFriday, June 29, 12
  • 23. Google Play Developer Console Installation data for 8 metrics broken down by 6 dimensions Export statistics as filesFriday, June 29, 12
  • 24. Google Analytics Measurement and iteration How do your users use your app? How often do they come back? What generates revenue?Friday, June 29, 12
  • 25. Google Cloud Messaging Send notifications easily Conserve your users’ battery and data View usage statisticsFriday, June 29, 12
  • 26. Multiple user accounts Invite other users to the same Developer Console Set access level Immediately revoke accessFriday, June 29, 12
  • 27. With APK expansion files Glu has Eliminated all hosting costs for new Android titles Increased conversion rate to 96% from app download to gameplay Reduced engineering cost Improved user experience > 50MBFriday, June 29, 12
  • 28. Smart app updates 1/3 of the size of normal updates Users download just the changes Version 1 Version 2Friday, June 29, 12
  • 29. Reply to your users’ reviews to respond to their feedbackFriday, June 29, 12
  • 30. The all-new developer. android.comFriday, June 29, 12
  • 31. Friday, June 29, 12
  • 32. The demoFriday, June 29, 12
  • 33. The new Google Play Developer Console ! ! ! ! NEW NEW NEW NEW New design Improved Localize your Google Cloud with improved publishing flow listing messaging navigation and APK upload into all languages statistics flow where Android devices are available plus automatic translations ... and lots more to come later in 2012.Friday, June 29, 12
  • 34. Friday, June 29, 12
  • 35. Five top tipsFriday, June 29, 12
  • 36. #1 Focus on the user and all else will follow Design – Usability – User feedbackFriday, June 29, 12
  • 37. Pocket Design looks & feels like Android Make the most of platform features Strong design team Major releases are beta-testedFriday, June 29, 12
  • 38. #2 Localize your appFriday, June 29, 12
  • 39. Foursquare Identified countries with growth Localized into 12 languages International growth helped by “superusers” 50% of user base now outside USFriday, June 29, 12
  • 40. #3 Make your app Great on tabletsFriday, June 29, 12
  • 41. Mint.com Tablet users spend 25% longer in the app Immersive tablet-first features Tablet screenshots in Play StoreFriday, June 29, 12
  • 42. #4 Find the best revenue model for your app Ad-funded – Paid app – Freemium – Paymium – SubscriptionsFriday, June 29, 12
  • 43. NFL 3D Live Wallpaper Success after switching to in-app products from paid apps Seasonal and fresh content In-app product bundlesFriday, June 29, 12
  • 44. #5 Invest in analytics and marketingFriday, June 29, 12
  • 45. Smule – Partnerships with YouTube stars Songify Gingers have souls #2 channel for installs Can’t hug every cat May 2012: 20,000 clicks Magic Piano Users from Jimmy Wong video: 2x engagement 1st week: 2M downloadsFriday, June 29, 12
  • 46. Top 5 tips for 2012 #5 #4 #3 #1 #2 Focus on Localize Make it Find your Invest in the user your app great on revenue analytics and tablets model marketingFriday, June 29, 12
  • 47. Friday, June 29, 12
  • 48. Q&A So what do you think?Friday, June 29, 12
  • 49. Friday, June 29, 12
  • 50. Thank you! Read our blog, join a hangout, or follow us on Google+ developer.android.com play.google.comFriday, June 29, 12
  • 51. DevelopersFriday, June 29, 12