1   © 2011 Forrester Research, Inc. Reproduction Prohibited
Three Social ThunderstormsGeorge F. Colony CEO, Forrester ResearchDecember 8, 20112   © 2009 Forrester Research, Inc. Repr...
Thunderstorm One: Death of the Web3   © 2011 Forrester Research, Inc. Reproduction Prohibited
S                                                              P                                                          ...
5   © 2011 Forrester Research, Inc. Reproduction Prohibited
PC                        Web/                        Cloud                    Internet                                  A...
Apple                                               Software Entrant                                                   Pla...
The App Internet Ecosystems War8   © 2011 Forrester Research, Inc. Reproduction Prohibited
Thunderstorm Two: Social Saturation9   © 2011 Forrester Research, Inc. Reproduction Prohibited
10   © 2011 Forrester Research, Inc. Reproduction Prohibited
11   © 2011 Forrester Research, Inc. Reproduction Prohibited
12   © 2011 Forrester Research, Inc. Reproduction Prohibited
13   © 2011 Forrester Research, Inc. Reproduction Prohibited
Social adoption in Europe and the US                                      Social adoption (EU7)                           ...
Social adoption120%                                                                                                    Urb...
What saturation means  Yes, we are in a bubble…for social startups  We are moving to a post social (POSO) world  POSO s...
Thunderstorm Three: Enterprise17   © 2011 Forrester Research, Inc. Reproduction Prohibited
Most companies are moving towards social                            What are your firm’s plans to adopt a social media pla...
Why enterprise social?  Better customer interaction (31%)  Customer self-service (19%)  Fosters internal and external c...
What enterprise means  Beyond Sharepoint…lies the next wave of social opportunity  A rich and growing professional servi...
When the skies clear…  A new social platform – App Internet  New social players – POSO  New social opportunities – Ente...
22   © 2011 Forrester Research, Inc. Reproduction Prohibited
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George colony - Forrester Leweb 2011

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http://blogs.forrester.com/george_colony/11-12-08-le_web_2011
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George colony - Forrester Leweb 2011

  1. 1. 1 © 2011 Forrester Research, Inc. Reproduction Prohibited
  2. 2. Three Social ThunderstormsGeorge F. Colony CEO, Forrester ResearchDecember 8, 20112 © 2009 Forrester Research, Inc. Reproduction Prohibited 2011
  3. 3. Thunderstorm One: Death of the Web3 © 2011 Forrester Research, Inc. Reproduction Prohibited
  4. 4. S P N4 © 2011 Forrester Research, Inc. Reproduction Prohibited
  5. 5. 5 © 2011 Forrester Research, Inc. Reproduction Prohibited
  6. 6. PC Web/ Cloud Internet App6 © 2011 Forrester Research, Inc. Reproduction Prohibited
  7. 7. Apple Software Entrant Platform Entrant HP Services Entrant Siemens Dell Salesforce.com Software AG SAP IBM Oracle Amazon Cisco Baidu Google Deutsche Telecom SAAS Horde Orange RIM Microsoft Yandex Facebook Nokia Renren7 © 2011 Forrester Research, Inc. Reproduction Prohibited
  8. 8. The App Internet Ecosystems War8 © 2011 Forrester Research, Inc. Reproduction Prohibited
  9. 9. Thunderstorm Two: Social Saturation9 © 2011 Forrester Research, Inc. Reproduction Prohibited
  10. 10. 10 © 2011 Forrester Research, Inc. Reproduction Prohibited
  11. 11. 11 © 2011 Forrester Research, Inc. Reproduction Prohibited
  12. 12. 12 © 2011 Forrester Research, Inc. Reproduction Prohibited
  13. 13. 13 © 2011 Forrester Research, Inc. Reproduction Prohibited
  14. 14. Social adoption in Europe and the US Social adoption (EU7) Social adoption (US) 100% 82% 81% 86% 80% 79% 74% 73% 60% 40% 20% 0% 2009 2010 2011 Base: Online adults Source: European Technographics Online Benchmark Survey, Q3 2011 and the North American Technographics Online Benchmark Survey, Q3 201114 © 2011 Forrester Research, Inc. Reproduction Prohibited
  15. 15. Social adoption120% Urban data only 98%100% 95% 95% 97% 98% 93% 93% 94% 84% 85% 87% 85% 86% 88% 78% 79% 76%80% 73% 76%60%40%20% 0% Base: Online adults Source: Forrester Research15 © 2011 Forrester Research, Inc. Reproduction Prohibited
  16. 16. What saturation means  Yes, we are in a bubble…for social startups  We are moving to a post social (POSO) world  POSO startups will dominate.16 © 2011 Forrester Research, Inc. Reproduction Prohibited
  17. 17. Thunderstorm Three: Enterprise17 © 2011 Forrester Research, Inc. Reproduction Prohibited
  18. 18. Most companies are moving towards social What are your firm’s plans to adopt a social media platform? Implemented 25% Planning to implement Interested but no plans 72% 25% 22% Not interested 24% Dont know 5% 0% 5% 10% 15% 20% 25% 30% Base:2,741 technology decision-makers Source: Forrsights Global Budgets And Priorities Tracker Survey, Q2 201118 © 2011 Forrester Research, Inc. Reproduction Prohibited
  19. 19. Why enterprise social?  Better customer interaction (31%)  Customer self-service (19%)  Fosters internal and external collaboration (18%) Base:2,741 technology decision-makers Source: Forrsights Global Budgets And Priorities Tracker Survey, Q2 201119 © 2011 Forrester Research, Inc. Reproduction Prohibited
  20. 20. What enterprise means  Beyond Sharepoint…lies the next wave of social opportunity  A rich and growing professional service market emerges  A major test of marketing and BT collaboration20 © 2011 Forrester Research, Inc. Reproduction Prohibited
  21. 21. When the skies clear…  A new social platform – App Internet  New social players – POSO  New social opportunities – Enterprise  Social will thrive, but in an evolved form.21 © 2011 Forrester Research, Inc. Reproduction Prohibited
  22. 22. 22 © 2011 Forrester Research, Inc. Reproduction Prohibited

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