Exelate   david-digiday-deck-10-19-12
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    Exelate   david-digiday-deck-10-19-12 Exelate david-digiday-deck-10-19-12 Presentation Transcript

    • trusted data custom audiences HIGH performance marketing David Fischer SVP Sales, eXelate davidf@exelate.com10/23/2012 1 ©2011 eXelate Inc. Confidential and Proprietary
    • marketers will leverage 3 types of data in2013 to achieve HIGH performance marketing third party custom validated 10/23/2012 2 ©2011 eXelate Inc. Confidential and Proprietary
    • 875+ survey responses marketers 15% networks/ 54% agencies exchanges/ 31% DSPs10/23/2012 3 ©2011 eXelate Inc. Confidential and Proprietary
    • 88% of networks/ 89% of exchanges/ 80% of agencies DSPs marketerswho employs audience targeting10/23/2012 4 ©2011 eXelate Inc. Confidential and Proprietary
    • 67% of network/ 60% of exchange/ 57% of agency DSP marketer campaigns campaigns campaigns% of digital campaigns that employaudience targeting10/23/2012 5 ©2011 eXelate Inc. Confidential and Proprietary
    • to retain clients andwin new business in 2013,agencies will need: trusted data custom audiences HIGH performance marketing10/23/2012 6 ©2011 eXelate Inc. Confidential and Proprietary
    • third party data data anonymously aggregated from multiple publishers and segmented into targetable audience clusters10/23/2012 7 ©2011 eXelate Inc. Confidential and Proprietary
    • 52% of 44% of network/ 43% of agency exchange/ marketer campaigns DSP campaigns campaigns% of digital campaigns that leverage third party data10/23/2012 8 ©2011 eXelate Inc. Confidential and Proprietary
    • Networks/ exchanges/ DSP’s Marketers said click Agencies said lift in brand through to a site or said online sales awareness landing pagemost important data-driven KPI10/23/2012 9 ©2011 eXelate Inc. Confidential and Proprietary
    • 84% of network/ 68% of exchange/ 62% of agencies DSP’s marketersbudget for data will increase in 201310/23/2012 10 ©2011 eXelate Inc. Confidential and Proprietary
    • 44% increase for network/ 26% increase exchange/ 27% increase for agencies DSP’s for marketersby how much their budget for data will increase in 201310/23/2012 11 ©2011 eXelate Inc. Confidential and Proprietary
    • 78% network/exchange/DSP’s 70% marketers said 68% agencies said said that data is that data is tacticalthat data is efficient strategic and helps and helps identify and helps allocate them discern useful more people like ad spend smarter insights their best customerswhy budget for data will increase in 201310/23/2012 12 ©2011 eXelate Inc. Confidential and Proprietary
    • custom data data created based on first party data or past performance data and modeled to create scale10/23/2012 13 ©2011 eXelate Inc. Confidential and Proprietary
    • 76% network/ 81% agencies exchange/ 71% said trusted DSP’s said marketers said offline data(Nielsen, Mastercard, etc) custom data custom datatype of data used to best target digital advertising10/23/2012 14 ©2011 eXelate Inc. Confidential and Proprietary
    • Network/ Exchange/DSP’s 37% Agencies 48% 36% Marketers 32% 25% 32% trusted offline trusted offline trusted offline 20% 16% 20% third party third party third party custom customtop rated data for branding campaigns custom10/23/2012 15 ©2011 eXelate Inc. Confidential and Proprietary
    • Network/ Exchange/DSP’s 43% Agencies 58% 46% Marketers 19% 15% 25% trusted offline trusted offline trusted offline 16% 11% 12% third party custom custom custom CRM CRMtop rated data for direct response campaigns *custom data is preferred for direct response campaigns10/23/2012 16 ©2011 eXelate Inc. Confidential and Proprietary
    • validated data data vetted by industry organizations to eliminate inefficiencies in demographic data and optimize audience clusters10/23/2012 17 ©2011 eXelate Inc. Confidential and Proprietary
    • Agencies Marketers 51% 50% 35% 29% yes yes no noalready implemented a campaign ratings solution10/23/2012 18 ©2011 eXelate Inc. Confidential and Proprietary
    • 42% Agencies Marketers 40% 33% 37% 26% 20% unsure unsure yes yes no noplan to implement a campaign ratings solution in 201310/23/2012 19 ©2011 eXelate Inc. Confidential and Proprietary
    • 91% of 57% of agencies marketerswill use a campaign ratings solution in 2013 forcontextual and behaviorally targeted campaigns10/23/2012 20 ©2011 eXelate Inc. Confidential and Proprietary
    • marketers will leverage 3 types of data in2013 to achieve HIGH performance marketing third party custom validated 10/23/2012 21 ©2011 eXelate Inc. Confidential and Proprietary
    • the infrastructure and the big data that power smarter digital marketing decisionsUnique, proprietary dataEnhanced by superior modeling & analyticsDelivered effectively and efficiently 10/23/2012 22 ©2011 eXelate Inc. Confidential and Proprietary
    • we make BIG data actionable10/23/2012 23 ©2011 eXelate Inc. Confidential and Proprietary
    • to retain clients andwin new business in 2013,agencies will need: trusted data custom audiences HIGH performance marketing10/23/2012 24 ©2011 eXelate Inc. Confidential and Proprietary
    • thank you David Fischer SVP Sales davidf@exelate.com www.exelate.com10/23/2012 25 ©2011 eXelate Inc. Confidential and Proprietary