trusted data                custom audiences      HIGH performance marketing       David Fischer       SVP Sales, eXelate ...
marketers will leverage 3 types of data in2013 to achieve HIGH performance marketing       third party          custom    ...
875+ survey responses                    marketers                                 15%             networks/              ...
88% of                        networks/           89% of      exchanges/                                       80% of     ...
67% of                         network/          60% of        exchange/                                       57% of     ...
to retain clients andwin new business in 2013,agencies will need:                     trusted data                custom a...
third party data    data anonymously aggregated from multiple    publishers and segmented into targetable    audience clus...
52% of   44% of network/                                        43% of          agency        exchange/                   ...
Networks/                         exchanges/ DSP’s                                  Marketers said click            Agenci...
84% of                               network/               68% of         exchange/                                     6...
44% increase                   for network/   26% increase       exchange/                                       27% incre...
78%                         network/exchange/DSP’s                            70% marketers said  68% agencies said       ...
custom data    data created based on first party data or past    performance data and modeled to create    scale10/23/2012...
76% network/  81% agencies                                 exchange/                                            71%   said...
Network/ Exchange/DSP’s 37%             Agencies                         48%                                              ...
Network/ Exchange/DSP’s 43%             Agencies                   58%                                                   4...
validated data    data vetted by industry organizations to    eliminate inefficiencies in demographic data    and optimize...
Agencies          Marketers               51%                         50%                             35%       29%       ...
42%             Agencies               Marketers                                                        40%               ...
91% of            57% of             agencies          marketerswill use a campaign ratings solution in 2013 forcontextual...
marketers will leverage 3 types of data in2013 to achieve HIGH performance marketing       third party          custom    ...
the infrastructure and the big data          that power smarter digital marketing decisionsUnique, proprietary dataEnhance...
we make BIG data actionable10/23/2012                           23                ©2011 eXelate Inc. Confidential and Prop...
to retain clients andwin new business in 2013,agencies will need:                     trusted data                custom a...
thank you                David Fischer                  SVP Sales             davidf@exelate.com              www.exelate....
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Exelate david-digiday-deck-10-19-12

  1. 1. trusted data custom audiences HIGH performance marketing David Fischer SVP Sales, eXelate davidf@exelate.com10/23/2012 1 ©2011 eXelate Inc. Confidential and Proprietary
  2. 2. marketers will leverage 3 types of data in2013 to achieve HIGH performance marketing third party custom validated 10/23/2012 2 ©2011 eXelate Inc. Confidential and Proprietary
  3. 3. 875+ survey responses marketers 15% networks/ 54% agencies exchanges/ 31% DSPs10/23/2012 3 ©2011 eXelate Inc. Confidential and Proprietary
  4. 4. 88% of networks/ 89% of exchanges/ 80% of agencies DSPs marketerswho employs audience targeting10/23/2012 4 ©2011 eXelate Inc. Confidential and Proprietary
  5. 5. 67% of network/ 60% of exchange/ 57% of agency DSP marketer campaigns campaigns campaigns% of digital campaigns that employaudience targeting10/23/2012 5 ©2011 eXelate Inc. Confidential and Proprietary
  6. 6. to retain clients andwin new business in 2013,agencies will need: trusted data custom audiences HIGH performance marketing10/23/2012 6 ©2011 eXelate Inc. Confidential and Proprietary
  7. 7. third party data data anonymously aggregated from multiple publishers and segmented into targetable audience clusters10/23/2012 7 ©2011 eXelate Inc. Confidential and Proprietary
  8. 8. 52% of 44% of network/ 43% of agency exchange/ marketer campaigns DSP campaigns campaigns% of digital campaigns that leverage third party data10/23/2012 8 ©2011 eXelate Inc. Confidential and Proprietary
  9. 9. Networks/ exchanges/ DSP’s Marketers said click Agencies said lift in brand through to a site or said online sales awareness landing pagemost important data-driven KPI10/23/2012 9 ©2011 eXelate Inc. Confidential and Proprietary
  10. 10. 84% of network/ 68% of exchange/ 62% of agencies DSP’s marketersbudget for data will increase in 201310/23/2012 10 ©2011 eXelate Inc. Confidential and Proprietary
  11. 11. 44% increase for network/ 26% increase exchange/ 27% increase for agencies DSP’s for marketersby how much their budget for data will increase in 201310/23/2012 11 ©2011 eXelate Inc. Confidential and Proprietary
  12. 12. 78% network/exchange/DSP’s 70% marketers said 68% agencies said said that data is that data is tacticalthat data is efficient strategic and helps and helps identify and helps allocate them discern useful more people like ad spend smarter insights their best customerswhy budget for data will increase in 201310/23/2012 12 ©2011 eXelate Inc. Confidential and Proprietary
  13. 13. custom data data created based on first party data or past performance data and modeled to create scale10/23/2012 13 ©2011 eXelate Inc. Confidential and Proprietary
  14. 14. 76% network/ 81% agencies exchange/ 71% said trusted DSP’s said marketers said offline data(Nielsen, Mastercard, etc) custom data custom datatype of data used to best target digital advertising10/23/2012 14 ©2011 eXelate Inc. Confidential and Proprietary
  15. 15. Network/ Exchange/DSP’s 37% Agencies 48% 36% Marketers 32% 25% 32% trusted offline trusted offline trusted offline 20% 16% 20% third party third party third party custom customtop rated data for branding campaigns custom10/23/2012 15 ©2011 eXelate Inc. Confidential and Proprietary
  16. 16. Network/ Exchange/DSP’s 43% Agencies 58% 46% Marketers 19% 15% 25% trusted offline trusted offline trusted offline 16% 11% 12% third party custom custom custom CRM CRMtop rated data for direct response campaigns *custom data is preferred for direct response campaigns10/23/2012 16 ©2011 eXelate Inc. Confidential and Proprietary
  17. 17. validated data data vetted by industry organizations to eliminate inefficiencies in demographic data and optimize audience clusters10/23/2012 17 ©2011 eXelate Inc. Confidential and Proprietary
  18. 18. Agencies Marketers 51% 50% 35% 29% yes yes no noalready implemented a campaign ratings solution10/23/2012 18 ©2011 eXelate Inc. Confidential and Proprietary
  19. 19. 42% Agencies Marketers 40% 33% 37% 26% 20% unsure unsure yes yes no noplan to implement a campaign ratings solution in 201310/23/2012 19 ©2011 eXelate Inc. Confidential and Proprietary
  20. 20. 91% of 57% of agencies marketerswill use a campaign ratings solution in 2013 forcontextual and behaviorally targeted campaigns10/23/2012 20 ©2011 eXelate Inc. Confidential and Proprietary
  21. 21. marketers will leverage 3 types of data in2013 to achieve HIGH performance marketing third party custom validated 10/23/2012 21 ©2011 eXelate Inc. Confidential and Proprietary
  22. 22. the infrastructure and the big data that power smarter digital marketing decisionsUnique, proprietary dataEnhanced by superior modeling & analyticsDelivered effectively and efficiently 10/23/2012 22 ©2011 eXelate Inc. Confidential and Proprietary
  23. 23. we make BIG data actionable10/23/2012 23 ©2011 eXelate Inc. Confidential and Proprietary
  24. 24. to retain clients andwin new business in 2013,agencies will need: trusted data custom audiences HIGH performance marketing10/23/2012 24 ©2011 eXelate Inc. Confidential and Proprietary
  25. 25. thank you David Fischer SVP Sales davidf@exelate.com www.exelate.com10/23/2012 25 ©2011 eXelate Inc. Confidential and Proprietary
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