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comScore and the search agency are presenting some key points of mobile search marketing.
Searches on mobile devices have increased 300% since 2010 and Google estimates that, in the next 18 months, 15-30% of searches will take place on mobile devices. Now that mobile search has reached such a critical mass and agencies and marketers alike have real opportunities to drive traffic via mobile phones, learn what you can do to attract customers and stay ahead of the competition.
By Eli Goodman & Mike Solomon
27 Avril 2011