Section B <ul><li>Candidates should be prepared to demonstrate understanding of contemporary institutional processes of production, distribution, marketing and exchange/exhibition at a local, national or international level as well as British audiences’ reception and consumption. </li></ul><ul><li>There should also be some emphasis on the students’ own experiences of being audiences of a particular medium. </li></ul>
Film – Case Study Requirements <ul><li>A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film) including its patterns of production, distribution, exhibition and consumption by audiences. </li></ul><ul><li>This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption. </li></ul>
Independent ? <ul><li>WTF (Working Title Films) has the appearance of being independent but is owned by Universal Pictures – they are the distributor! </li></ul><ul><li>WT2 is their smaller subsidiary company and they make small budget films. </li></ul>
In 1999 Working Title signed a reported $600m deal with Universal. <ul><li>Eric Fellner and Tim Bevan co-owners of WTF (1984), a very small company in industry terms, 42 staff! </li></ul>
Atonement <ul><li>Sole production credits are held by WTF, however it was distributed by 8 companies! </li></ul><ul><li>The film was shot in England, adopted from a British novel, with a British screenplay and had mainly a British cast – however WTF is owned by Universal is it a British film? </li></ul>
Brit or not Brit? <ul><li>The idea that Working Title are a British company in some ways belies the financial reality - that of a company bankrolled by a Hollywood studio (Universal) and a European media conglomerate (Canal Plus), working in the heart of LA (they have a full time office on Wilshire Boulevard). </li></ul><ul><li>But it is this willingness to deal with Hollywood on its own terms that has led to 'WT's' unique position in Hollywood - a British-run company with the power to green-light any film it chooses. </li></ul>
Your Task <ul><li>You need to begin your case study for the exam </li></ul><ul><li>You have to complete the research and you are responsible for gathering info! </li></ul><ul><li>You need to look at interviews, facts and figures, the website, articles etc </li></ul><ul><li>WORKING TITLE FILMS – go get it! </li></ul>
In addition, candidates should be familiar with: <ul><li>the issues raised by media ownership in contemporary media practice; </li></ul><ul><li>the importance of cross media convergence and synergy in production, distribution and marketing; </li></ul><ul><li>the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; </li></ul>
<ul><li>the significance of proliferation in hardware and content for institutions and audiences; </li></ul><ul><li>the importance of technological convergence for institutions and audiences; </li></ul><ul><li>the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; </li></ul><ul><li>the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. </li></ul>
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.