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Transcript

  • 1. TV Comedy - Introduction Audiences & Institutions
  • 2. MTV & ITV
    • Logos/Channel Idents tell us a lot about a target audience
    • They give clues about what kind of channel they are ‘the institution’
    • One of these channels is aimed at a ‘mass audience’
    • One is aimed at a ‘niche audience’
  • 3. Mass Audience
    • A wide range of people
    • Young & old
    • Men & women
    • Rich & poor
    • Interested in mainstream entertainment
  • 4. Niche Audience
    • Narrower range
    • Share similar interests
    • Similar attitudes
  • 5.  
  • 6.  
  • 7. How are the idents different?
    • MTV is more edgy, graffiti style, 3D M, TV almost breaks out from the M – they say they are fresh, honest & groundbreaking and their ident reflects this.
    • ITV is ordered, sober and they say they are popular and represent quality. Their ident reflects their mass audience.
  • 8. Scheduling – ITV (2009)
    • Emmerdale (soap opera)
    • Jeremy Kyle (talk show)
    • Midsomer Murders (detective drama)
    • News at Ten
    • Golden Balls (game show)
    • In the Line of Fire (docu on firearms)
    • Doctors & Nurses at War (docu)
  • 9. Scheduling - MTV
    • 10 showings of Ashlee Simpson Show (6am to 11am)
    • 10 episodes of The Hills (11am to 4pm)
    • 5 episodes of the reality TV show MTV Digs (4 to 7pm)
    • 2 episodes of The City (7pm to 8pm)
    • Clearly a niche audience, all characters are all young, wealthy and aspire to do well.
  • 10. Your Task
    • Find two logos for two different channels
    • Annotate those logos explaining what they represent
    • Identify their audience (niche vs. mass)
    • Use an online TV Guide to compare their scheduling for one day (you can copy and paste as shown on the next slide)
  • 11. Section of on morning’s TV
  • 12. 10am-12pm Wallpaper suggests a homebody, Dave is very clear and simple, a male name suggests a male target audience. The programmes focus on a stereotypical male interest ‘cars & money’…