Case Study LO - Study of a Film Production Company
Exam <ul><li>Like TV Drama, this is a 45 minute essay done under exam conditions.  </li></ul><ul><li>However on this occas...
Marketing . <ul><li>The theatrical trailer is often the first chance to promote a movie to its target audience.  </li></ul...
Marketing . <ul><li>The theatrical trailer is often the first chance to promote a movie to its target audience.  </li></ul...
Marketing . <ul><li>About the same time that the first trailers hit the cinemas, the movie studio will unveil an official ...
Marketing <ul><li>The main movie publicity tactic is something called a  press junket .  </li></ul><ul><li>At a press junk...
Marketing <ul><li>Several weeks before the release: </li></ul><ul><li>Movie marketers will plaster the sides of buses with...
Marketing <ul><li>Another popular strategy is to use highly visible product tie-ins and corporate partnerships.  </li></ul>
<ul><li>One final movie marketing strategy is the  publicity stunt , an orchestrated media event where someone does someth...
<ul><li>Watch the 2 trailers for 'The Boat That Rocked' below.  </li></ul><ul><li>One is for US release and the other for ...
Exam Style Question <ul><li>Discuss the issues raised by an institution’s (company-WTF) need to target specific audiences ...
Homework <ul><li>So that your answer is not too narrowly based be able to make comparisons with a US film institution and ...
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AS Media - Boat That Rocked Case Study

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  • AS Media - Boat That Rocked Case Study

    1. 1. Case Study LO - Study of a Film Production Company
    2. 2. Exam <ul><li>Like TV Drama, this is a 45 minute essay done under exam conditions. </li></ul><ul><li>However on this occasion you will write about a specific case-study explored in class and through 'independent study'. </li></ul>
    3. 3. Marketing . <ul><li>The theatrical trailer is often the first chance to promote a movie to its target audience. </li></ul><ul><li>Starting up to a year before the release of a major studio movie, distributors run movie trailers that are meticulously edited and audience-tested. </li></ul>
    4. 4. Marketing . <ul><li>The theatrical trailer is often the first chance to promote a movie to its target audience. </li></ul><ul><li>Starting up to a year before the release of a major studio movie, distributors run movie trailers that are meticulously edited and audience-tested. </li></ul>
    5. 5. Marketing . <ul><li>About the same time that the first trailers hit the cinemas, the movie studio will unveil an official Web site for the film. </li></ul><ul><li>As the release date of the film draws closer, movie marketers try to get early favourable press coverage in newspapers, magazines and on entertainment TV shows. </li></ul>
    6. 6. Marketing <ul><li>The main movie publicity tactic is something called a press junket . </li></ul><ul><li>At a press junket, journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film (highly controlled environments, often interviewee is shown with film poster in background) </li></ul>
    7. 7. Marketing <ul><li>Several weeks before the release: </li></ul><ul><li>Movie marketers will plaster the sides of buses with huge ads, place billboards all around the city, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movie's stars will show up on all of the major talk shows. </li></ul><ul><li>Internet is used heavily nowadays (website, youtube) </li></ul>
    8. 8. Marketing <ul><li>Another popular strategy is to use highly visible product tie-ins and corporate partnerships. </li></ul>
    9. 9. <ul><li>One final movie marketing strategy is the publicity stunt , an orchestrated media event where someone does something incredibly silly, dangerous or spectacular to draw further attention to the opening of the movie. </li></ul><ul><li>An example is when the promoters of &quot;The Simpsons Movie&quot; transformed dozens of nationwide 7-Eleven convenience stores into replica's of Springfield's own Kwik-E Mart . </li></ul>
    10. 10. <ul><li>Watch the 2 trailers for 'The Boat That Rocked' below. </li></ul><ul><li>One is for US release and the other for British release. </li></ul><ul><li>Can you tell which one is for which audience? </li></ul><ul><li>What are the differences? </li></ul><ul><li>What does this tell us about audiences and institutions? </li></ul>
    11. 11. Exam Style Question <ul><li>Discuss the issues raised by an institution’s (company-WTF) need to target specific audiences within a media industry (film) which you have studied. </li></ul>
    12. 12. Homework <ul><li>So that your answer is not too narrowly based be able to make comparisons with a US film institution and film for production, distribution and exhibition. </li></ul><ul><li>This will give your British case study a wider context and you will be better placed to argue how film practices in the British Film Industry are directly affected by the giant US conglomerates based in Hollywood.  </li></ul>

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