1st AnalysisThe image on the previous slide is an image of a double page spread from an R&B magazine by the name of Ear tothe Street. A wide range of techniques have been used to make this double page spread appealing to the reader.This double page spread is quite unique because it has used two headlines to show the audience that there is twoarticles involved in the double page spread. This links in well with the layout of this particular double page spreadbecause, on the first page the magazine is focused on one specific article which has been separated from thefollowing article on the other page by using columns to structure the text to make it clear to the reader that itsseparate. Furthermore, the masthead that was used from the magazine front cover has been linked with the doublepage spread which is shown on the top right hand side of the first page, and the top left hand side of the secondpage. This allows the audience to automatically know that the double page spread will link with the magazine frontcover and also the magazine contents page. Moreover, underneath both of the headlines in the double page spread a subhead has been used which I feel is a great technique to use to keep the audience interested. This is because, the specific subheads used in this double page spread above give a brief sentence that tells the reader what is about to come up in the article. This will allow the reader to be drawn in into the text of the whole article
For this specific double page spread a drop cap has not been used at the beginning ofany of the paragraphs shown. However, the first full word of each article has beenincreased in size; has had a black background behind the word and also has had thefont colour changed. This is quite unique because, a conventional drop cap wouldonly emphasize the firs letter of the first word that begins the article however, theyhave inverted this and used the technique for the actual first word. This techniquewill attract the reader automatically and will draw the reader into the actual articlethat follows. I have decided that I will look into using this very drop cap techniquemyself although, I will just use it for the first letter and also make the letter lookmore stylish, appealing and also link it to the headline that I will be using in thedouble page spread. Also at the bottom of both pages of the double page spread, a folio has been used to link the front page, contents and the double page spread together. This particular technique works very well because, it will allow you to place your logo or masthead from the previous front page or contents page in the folio with a page number to allow the reader to know that all the pages of the magazine are linked together and come from the same magazine. This specific folio used above for this double page spread I feel is pretty good however, when I create my double page spread, I want the folio to take up most of the bottom of the page so that it looks like there are no gaps that have not been filled.
Furthermore, in this double page spread the designers have created one pull- quote which is presented in the bottom right hand side on the first page of the double page spread. This draws out an important section of the article and basically highlights the specific quote using many creative techniques such as images and colour. This is an excellent technique to use because, when the reader turns to this page other than the headline they will be drawn to the highlighted quote and read over it to know a little bit about the article that they are about to read. Moreover, the quotation symbols that have been used to signal the pull-quote are very effective because the symbols are in a bold colour and have been maximized in size compared to the actual quote, almost like a drop cap.Another aspect of the double page spread above that I like and will use for my veryown is the use of an image margin for all the images that have been used in thedouble page spread. It allows the text to be more structured and also much moreorganised and tidy which will have a huge effect on the reader. Also, it allows thecolumns of the two pages to look much more successful and useful and will preventthe reader becoming confused when looking at the text and then being drawn intothe image that the text clashes with. Lastly, the gutter technique used also is asimilar technique to allow the text to be more neat and organised because it placesan inside margin which prevents the text from running into the edges of the doublepage spread which would be a huge problem and cause the double page spread tolook very unprofessional. Furthermore, I like the way that the creator of this doublepage spread has made the main image actually black and white so that it will link inwith the colour scheme of the double page spread. I feel that this is very effective tothe target audience as it will allow them to instantly know that this image will betalked about in one of the articles presented.
2nd Analysis The double page spread shown above I feel is very effective towards the reader and audience for many reasons. I really like the use of the colour scheme that has been used for this particular double page spread. The reasons for this is because, the two pages do not go overboard and use too many colours which could distract the audience from the main articles. However, instead the double page spread uses two main colours which are white and light blue which are two very bright colours which will be very appealing to the reader and stand out straight away, especially because of the dark black background which emphasises the colour of the article that is stated. Furthermore, another technique that I admire from this particular double page spread, is the use of connecting the front page with the double page spread by involving the masthead that had been used. I feel that the way it has been used in this double page spread is much more effective to the reader rather than the first double page spread I have analysed. The reason for this is because, the masthead that has been placed on the bottom left of the first page is quite bold and eye- catching, although it is not as big as the actual masthead that has been used on the front cover. This will allow the reader to know instantly that the double page spread is linked with the front cover and also the contents page of the whole magazine.
2nd AnalysisContinued.. However, there is one aspect of this particular double page spread that I feel is a disadvantage. The disadvantage is that the headline that has been used Kitty Pillman exclusive! is actually smaller than the pull quote that has been used. This will lead to the audience becoming more interested in the pull quote rather than the headline which is meant to be much more appealing because its meant to target the reader straight away. This screen shot shows the pull quote that has been used for this particular double page spread. From my perspective I actually like this quote for many reasons. One being that I like the font size of the quote because, when looking at the double page spread as a whole apart from the main image this aspect is the most eye catching which is quite a good thing. Furthermore, I love the way that a different font colour has been used for a specific section in the sentence which in this case is ‘drugs’. This allows the audience to realise that this particular word has been emphasised for a reason which can only tell the audience that it must be one of the themes for that particular article.
This screen print shows the main image of the double page spread and also the text that has been placed around the image. The reason I have presented this screen print is because I love the way that the actual text has been set to actually follow the outside layer of the image so it looks as if the text was right next to the model when the main image was taken. I have actually thought about using this technique myself when I begin to create my double page spread. Moreover, the main image that has been used I feel is very effective because, the colour scheme of the actual double page spread is exactly the same as the colour scheme of the clothing that the model in the main image is wearing. This is very effective because, it allows the audience to notice that this main image is somehow linked with the article without even reading any of the text and also, the use of colour for the image makes the whole double page spread look well organised and thought about without being rushed.This screen print above is of the bottom section of the magazine. I have taken this screen grab of thisparticular section because, I am actually not too fond of it. The reason for this is that looking at the 1stdouble page spread I analysed which used a nice folio to link in the masthead and page numbers, thisstructure I feel has not been produced well. For example, the main image that has been used of themodel standing up actually looks as if part of her foot has been cut because there has been nostructure used to give the image the effect that the model is actually there on the double page spreadand not just any image that has been stuck there. Also, I feel that the page number that has beenused is far too close to the questionnaire on the double page spread which makes it look quitecluttered.