Contents page statement of intent

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Contents page statement of intent

  1. 1. By Tesfah Watkins-Scott
  2. 2. WHAT codes and conventions will you be using from your CONTENTS PAGE RESEARCH and WHY?For my contents page I will be using many codes and conventions so that this section alsoappeals to my target audience and does not get out-shined by my front cover and doublepage spread. First of all, for the text of my contents page I will be using dividers which arelike subheadings to organise my text in different sections to allow the contents page to behelpful to my audience. Also, I will be numbering the 3 images that I will be using tosupport the text that will go with the image which will also be numbered with the samedigits as the image to allow the reader to notice that that specific image and that part of thetext are linked together. This will cause the reader to read a small sentence about thatparticular article and draw them in to actually turn to that page and read some more of themagazine. Furthermore, for the text of the contents page I will be highlighting the mainwords in the text of the page to emphasise to the reader that they actually need to read thispart of the text and hopefully this will draw them in. Also, using that specific technique Iwill use the colour red to highlight that part of the sentence because, conventionally thecolour red signals importance and because it is quite bright the reader will definitely find itappealing. Moreover, for the layout of my contents page I will be using columns to allow thecontents page to look well structured and organised even though it is very conventionalbut, I feel that it will speak out more to the audience rather than using a layout that isunique yet very busy on the page to make the contents page look like a poster or a leaflet.Lastly, I will also be linking my contents page with my front cover for the Reggae musicmagazine by placing the same masthead used on the front cover on the contents page alsohowever much smaller so that the audience is not distracted and unfocused about the othercodes and conventions that I have used for my contents page.
  3. 3. WHAT type of images, graphics (i.e. Boxes, borders and rules) will you be using to make your Contents Page easy to navigate by your target audience and WHY?For my contents page I will be using columns to allow my contents page to have astrong and structured layout. I may emphasise the columns by highlighting thespecific sections to make each column which will present to the audience that thisparticular magazine has not been rushed, instead it has been produced carefully.Also, the layout of the contents page will be that in the top left hand side of the pageis where the mast head and a main image for the contents page will be located. Thenunderneath this the 1st column will begin with the text stating what page every articlewill be on. Then on the top right of the contents page another column will beassembled to continue the page numbers of the different articles. Andfinally, underneath that column 2 images will be used to link in with the text of thecontents page. Furthermore, for the two images located underneath the column Ihave thought about rotating the images about 45 degrees which I feel would be quiteunique, but also I have had an idea to put a pitch black cannabis leaf behind each ofthe two images which I feel will allow both images to stand out just as much as thelarger image used for the contents page.
  4. 4. WHAT stories will you be including in yourContents Page and HOW will they be related tothe images? the main stories and articles that I will be including for theFor my contents pagecontents page won’t only just relate to Reggae, instead I will involve stories thatlink to other sections of the Caribbean and African culture. For instance one storythat I will be mentioning is about a reader creating their very own Reggae song fora competition which will allow them if they win to have there very own songplayed at the 2012 Notting Hill Carnival on the 28th and 29th of August. Also forthis specific story I have taken a picture from when I was at the carnival in 2011. Iwill use this particular image and type the number that links with the text for thisarticle on the page in, in bold letters in maybe a bright colour so that it will standout to the reader and tell them that that specific image is linked with the specificarticle. Also one of the main stories that I will be including in the contents pagelinks in with the main image and the main cover line that is on the front cover ofthe ‘Reggae Beats’ magazine. This story will be about a brand new and upcomingreggae artist who is becoming a legend himself just like his idol ‘Bob Marley’. Ihave done this because it is going to be the main article of the whole magazine so Iwill end up mentioning the article on the front cover, contents page and also thedouble page spread. This will specifically tell the reader that the main objective ofthe magazine is about Reggae music and also that this particular Reggae artist isone of the main topics in the music industry for this particular music genre.
  5. 5. WHAT colour scheme (shades, tints and colours) will you be using and WHY?The colour scheme that I will be using for the contents page of my Reggaemagazine will follow the same colour scheme as the front cover which is the coloursred, gold (yellow) and green. The reasons for using these particular colours isbecause the three colours link in straight away with the genre of Reggae due towhere this type of music was created and also these colours will speak out to thetarget audience as soon as they see the contents page, letting the audience knowthat the magazine is going to be based on a Caribbean/African subject or the actualtheme which is Reggae music. Furthermore, another reason why I will be usingthese colours is because, they are quite bright and eye catching colours which willbe attractive to the audience, instead of using three dull types of colours whichwould make the contents page seem quite dull, boring and also will not tell thereader anything about the particular genre of music.
  6. 6. HOW will you make your Contents Page easy foryour audience to find the major cover story orother stories?Due to the research I have done of different types of contents pages, I have found out thatthere are many ways to make specific sections of the contents page stand out more thanothers. And in this case for my contents page I would like important parts of the text to bemuch more appealing to the audience so that they view the important parts of thecontents page and do not get distracted by something else. One technique that I havepicked up on is using more than one font to make a certain part of the text stand out.However, I feel that this particular technique will make the actual contents page lookquite busy and congested because it will look as if more than three fonts are being usedon the whole page. Although, another technique that could be used could be to changethe font size of the important section like an important cover line. But, I feel that also thiswould be quite a struggle because if only a section of the font is quite large it will makethe whole body of the text look quite irregular and also it will be difficult to use theguidelines and columns on In Design because the columns would look quite irregular dueto the text not being the same sized font. On the other hand there is one technique thathas caught my eye. This technique basically highlights the important section of the text ina different colour from the actual text. The reason why this is my favourite technique isbecause, the fact that you can change the colour of the text to signal is important and stillallow the text to link in with the actual colour scheme of the whole magazine or just thecontents page.
  7. 7. WHAT type of fonts and font sizes (style of letteringused) will you be using for your Contents Page andWHY? For my contents page I am thinking about using this particular font for the subheadings that will be seen in the contents page. The reasons for this is because the font ‘321 Impact’ I feel is very bold and will catch the readers attention automatically. Also, compared with the font that I have used for the masthead for the front cover of my magazine this font is pretty similar. Like the other font ‘321 Impact’ also has a few indents in the font like the rocky type of font used for my masthead. However, this particular font looks much more street and urban which will have a great effect on my target audience. This is because my target audience even though it is very broad are mainly going to be from urban communities because that’s where the reggae genre was really created, in ethnic areas.
  8. 8. WHAT type of fonts and font sizes (style of letteringused) will you be using for your Contents Page andWHY? I have also thought about using this particular font called ‘Stencil’ for my contents page. However, I feel that this font should only be used for the dividers because I feel that this font would be to thick and bold to be used as normal text so I will use the ‘Impact’ font for the actual text. I feel that this font will be very effective when used for the dividers because, all the characters will be in capital which will instantly catch the target audiences eye, and also if the font size is increased to be much larger than the actual text the audience will look at the dividers first.

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