Patch product-brochure


Published on

Information on Patch(AOL)

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Patch product-brochure

  1. 1. products
  2. 2. what we do Each Patch site is run by a full time professional editor and a team of contributors who will tell you about breaking news, business openings and closings, school news, crime, and average folks doing extraordinary things. News We provide a full calendar of 22 community happenings — and we make it easy for anyone to add their event to it, free. Events Our researchers collect detailed information and take photos of hundreds of local businesses, organizations, government offices and public parks so you have comprehensive listings at your fingertips. Directory No matter what’s going on in your community, we’ve got it covered. Visit Patch to check out or upload photos and videos from around town, see what neighbors are up to, and get in on the conversation. Community
  3. 3. newsletter ads banner ads Patch users can subscribe to receive news Advertise with Banner ads on Patch and have via email newsletters featuring content hand- your business seen on the hottest new local selected by the editors. Currently we offer news website. Choose from several different a daily news update, a weekly news digest, ad sizes to optimize your advertising success. and a breaking news alert that is triggered Show off your business or product on the whenever an important story is posted to the homepage, on internal pages, or even in our site. weekly e-mail newsletters. PANINI PALACE Style Infinity All paninis. All the time. 515 10th Street Boston, MA The perfect lunch stop. 603-567-8976 SPECIALIZING IN • Customized facials • Electrolysis enhanced directory • Massage annd Body treatments listing with video • Hair styling and consultation Take your business listing to the next level on Patch with an Enhanced Video Directory Listing. Enhancing your listing on Patch is CLICK FOR MORE a high impact way to reach out to potential customers and turn web users into foot traffic. coupons Promote coupons on Patch and drive new customers through your door. You receive printable, emailable, sharable coupons all over the site. Businesses can purchase coupons and run them on multiple Patch sites. $5 OFF LARGE PIE Minsky’s Pizzeria The best pizza in town! Offer expires Dec 1, 2010 Clip this coupon
  4. 4. coupons patch home page banner ads
  5. 5. how we market Local Grass Roots Marketing Patch sponsors local events and participates in all types of community activities as a way of spreading the word about Patch, its content, and its advertisers. SEO We have first class engineers who work tirelessly to make sure Patch content is on the top of search results for all search engines. Social Networking and Sharing Patch is designed to be easy to share. Articles can be emailed or posted to Facebook and Twitter. All sites have corresponding Facebook and Twitter pages. AOL Homepage Presence AOL subscribers register with their zipcode. We use this information to feed local Patch news directly to AOL users. MapQuest Presence When searching MapQuest, businesses near or in Patch towns will automatically offer to be re-routed to that business’s Patch Directory listing. Starbucks Local Patch content is streamed directly to Starbucks customers in Patch communities when they sign on to the new free wifi. Local AOL Email Blasts Using a registered zipcode, AOL email addresses will receive local Patch introduction emails announcing Patch’s presence in town. Word of Mouth Patch has the highest quality news product anywhere. Once people use it, they get hooked and tell friends, family and co-workers.