Online tools you might be missing


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This is a presentation I gave to a group in Tacoma called CFO Roundtable put on by CFO Selections and Moss Adams.

Tessa Miller
Business Examiner

Published in: Technology, Business
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Online tools you might be missing

  1. 1. Online Tools:<br />What You Might Be Missing & How They Can Help You<br />and Your Business<br />
  2. 2. Meet: Tessa Miller<br />Tessa joined the Business Examiner's advertising sales team in June 2008. As the Social Media revolution grew, she took her love of technology and ran with it. Working with local businesses to help with their overall marketing efforts, and ensuring that the Business Examiner was represented in various digital channels. <br />In June of this year Tessa was promoted to Social Media & Digital Manager. You will find her randomly and frequently posting on Twitter and Facebook as herself (@nowtherearetwo) as well as behind the scenes for @BizExam, and various other businesses in the community. <br />In her spare time she chases two small children, spends time with family and friends and is co-owner of Blue Apple LLC, a local remodeling company.<br />
  3. 3. Information Overload<br />All of the information from today will be available to you.<br />There is no need to write down EVERYTHING I say.... but you are welcome to take notes or whatever works best for you.<br />My suggestion: Pick 2 things that you can implement now.<br />Think about what tools will:<br /><ul><li>Increase your chances of getting in front of people already searching for your service. </li></ul>OR<br /><ul><li>Something you can use to make your life a little easier.</li></li></ul><li><br />Is your company "findable" online?<br />If you do only one thing... go to getlisted and make sure your company is listed on Google, Yahoo, Bing, etc. If the major search engines can't find you, neither can your clients.<br />
  4. 4.<br />Your files, anywhere<br />Any file you save to Dropbox<br />also instantly saves to your<br />computers, phones, and<br />the Dropbox website.<br />
  5. 5.<br />Set appointments... without the runaround!<br />
  6. 6.<br />Expense, Time, and Mileage Tracking<br /><ul><li>Record from any device.
  7. 7. Review, analyze, and submit online.
  8. 8. Approve, administer, and reimburse.</li></li></ul><li><br />Take note of everything.<br /><ul><li>Sync across devices
  9. 9. Search and find content fast.</li></li></ul><li><br />Do you accept credit cards? All of them? Do you want to? <br />Swipe a card with Square<br />there is just one fee: 2.75%.<br />What you see is what you pay.<br /> Enter card numbers manually,<br /> 3.5% + 15¢ per transaction.<br />
  10. 10.<br />Taking the pain out of creating & sending newsletters.<br />
  11. 11.<br />Troubleshoot... effortlessly.<br />
  12. 12. GET SOCIAL!<br />Twitter + Facebook = no value + time killer <br />(or does it?)<br />
  13. 13. How to Get Social?<br />Social media is important because it makes you and your organization approachable and can cause your followers to "take ownership" of your success. Engage them - what you're doing and why (in a non-spammy way).<br />Twitter - [be funny, vulnerable, informative] Make sure you have a photo, and fully complete the profile info. If someone follows you.... unless they are a robot you should follow them back, can always create lists to manage if you want to only view certain feeds. Talk to people. Re-Tweet their information. You should engage with others more than you “talk”. <br />Facebook - [be social, don't overpost, be informative, be relevant, reach out and tag others in your status updates] Do not go to random fan pages and post your "ad" - if I'm friends with you and like the page your on posting on... it spams me and is very annoying. Especially when you copy and paste to several pages within minutes. <br />If you haven't heard of “subscribing,” on Facebook, be sure to take a look, great way to connect with fans of your company without become "friends". <br /> - Great app that makes your Facebook page more interactive... promote your company, run contests, even sell items right there on Facebook.<br />
  14. 14.<br />Taking over the world?<br /><ul><li>Google +
  15. 15. Google SMS (you can still "google" from your dumb phone!)
  16. 16. Google Voice
  17. 17. G Music
  18. 18. Google Calendars
  19. 19. Google Maps
  20. 20. Gmail
  21. 21. (url shortener)
  22. 22. Google eternity...</li></li></ul><li>Other resources<br /> Your business card... online.<br />280slides Make presentations look great, Free & Easy! <br /> Edit & fill forms on PDF's<br /> Need an 800 number? Get one without the hugh expense!<br /> Great resource, do a search for "business tools"<br /> Geo-location check in site.<br /> View available usernames accross channels.<br />QR Code Generator<br /> Protect your computer, laptop, or android device.<br />Easy Tether Use your phone's internet plan.<br />
  23. 23. Thank You!<br />Connect with me online:<br />Tessa Miller | Business Examiner<br />Social Media & Digital Manager<br />253.226.4515 |<br />