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method one: target market
by tessa jonson


   trendy trixie
   •	   13-16 year old American female with an upper class up...
eccentric ella
•	 14-17 year old American female with a middle to upper-middle
   class upbringing and lives with mom and ...
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Target Market: Notes

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Transcript of "Target Market: Notes"

  1. 1. method one: target market by tessa jonson trendy trixie • 13-16 year old American female with an upper class upbringing • lives with both parents • attends local high school and has large group of friends • works during school holidays just to keep busy • parents pay for most things trixie likes: • shopping with friends and slurping smoothies • going to the cinema • beach vacations (so relaxing) • going to high school sporting events (necessary) • reading magazines like ElleGirl, Cosmo, Teen Vogue • America’s Next Top Model and The Hills marathons trixie dislikes: • steak and most red meats (red=blood=gross) • doing homework and studying • smelly and/or dirty things like animals and farms • going anywhere with her parents (so embarrassing) • documentaries (boring!) • dancing in public trixie: items in her life • up to date electronics • shopping bags and mall snacks • cosmetic supplies (can never have enough!) • favorite magazine and show • fashionable shoes and clothes trixie: a day in the life • wakes up at 7:00 am • takes an hour to get ready • grabs a light breakfast and is out the door • arrives at school early to meet up with friends • goes to morning classes • walks to sandwich shop with friends for lunch • finishes afternoon classes • walks home with a friend and relaxes at her house until picked up by mom and taken home • eats dinner at home with family • does minimal homework possible • races out the door and heads to the big football game where she semi-watches, but mostly socializes in the stands • heads home and goes to bed at 11:00 pm trixie: in four words • trendy: fashionable or up to date in style or influence • naïve: (of a person) showing a lack of experience or judgment • timidly sociable: friendly, yet shows a lack of courage or confidence
  2. 2. eccentric ella • 14-17 year old American female with a middle to upper-middle class upbringing and lives with mom and younger brother • has a few close friends and attends local high school • works regularly at local coffee house to earn spending money as she pays for most of her own things ella likes: • playing guitar and going to concerts • eating sweets • her iPod and listening to music (The Beatles are the best) • working at the coffee house (it’s fun!) • playing Wii and especially Mario Kart • relaxing with her mom and brother or hanging out with friends ella dislikes: • going to school (waste of time) • watching any kind of sports (pointless) • sell-outs (what person sells their souls for money?!) • waking up early • big shopping malls (lame conformists) • rarely seeing her dad • tomatoes ella: items in her life • funky shoes and accessories • guitar (her prized possession) • coffee and candy bars (yum!) • vinyl records and iPod (loves music) • Wii and magazines just for fun ella: a day in the life • rolls out of bed around 7:50 am after hitting snooze three times • arrives late for homeroom • spends another miserable day at school, the only highlight being lunch with her two best friends at the best burrito place • heads straight to work at the coffee shop after school, which is mostly fun • works until picked up at 7:30 pm by mom • has take out for dinner at home with mom and brother • challenges brother to a cut-throat game of Wii Bowling • practices playing guitar along with The Beatles in her room • goes to bed around midnight ella: in three words • eccentric: a person of unconventional and slightly strange views or behavior • independent: capable of thinking and acting for oneself • temperamental: (of a person) being liable to unreasonable changes of mood

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