method one: target market
              by tessa jonson
trendy trixie
•	 13-16 year old female
•	 upper class upbringing
•	 American
•	 lives with parents
•	 has large group of f...
trixie likes:
•	 shopping with friends
•	 smoothies
•	 going to the cinema
•	 beach vacations
•	 going to h.s. sporting ev...
trixie dislikes:
•	 steak
•	 doing homework and studying
•	 smelly and/or dirty things
•	 going anywhere with her parents
...
trixie: items in her life
trixie: a day in the life
•	 wakes up at 7:00 am
•	 arrives at school early to meet up with friends
•	 spends day at schoo...
trixie: in four words
•	 trendy
•	 naïve
•	 timidly sociable
eccentric ella
•	 14-17 year old female
•	 upper-middle class upbringing
•	 American
•	 lives with mom and younger brother...
ella likes:
•	 playing guitar
•	 hanging out with friends
•	 sweets
•	 her iPod and listening to music
•	 working at the c...
ella dislikes:
•	 going to school
•	 watching any kind of sports
•	 sell-outs
•	 waking up early
•	 big shopping malls
•	 ...
ella: items in her life
ella: a day in the life
•	 rolls out of bed around 7:50 am
•	 arrives late for homeroom
•	 spends another miserable day at...
ella: in three words
•	 eccentric
•	 independent
•	 temperamental
thank you
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Target Market

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The proposed target market for my masters design project.

Published in: Design
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Target Market

  1. 1. method one: target market by tessa jonson
  2. 2. trendy trixie • 13-16 year old female • upper class upbringing • American • lives with parents • has large group of friends • attends local high school • works during school holidays
  3. 3. trixie likes: • shopping with friends • smoothies • going to the cinema • beach vacations • going to h.s. sporting events • reading magazines • ANTM and The Hills marathons
  4. 4. trixie dislikes: • steak • doing homework and studying • smelly and/or dirty things • going anywhere with her parents • documentaries • dancing in public
  5. 5. trixie: items in her life
  6. 6. trixie: a day in the life • wakes up at 7:00 am • arrives at school early to meet up with friends • spends day at school • relaxes at friends house after school • eats dinner at home with family • heads to the big football game • heads home and goes to bed at 11:00 pm
  7. 7. trixie: in four words • trendy • naïve • timidly sociable
  8. 8. eccentric ella • 14-17 year old female • upper-middle class upbringing • American • lives with mom and younger brother • has a few close friends • attends local high school • works regularly at local coffee house
  9. 9. ella likes: • playing guitar • hanging out with friends • sweets • her iPod and listening to music • working at the coffee house • going to concerts • Mario Kart • relaxing with her mom and brother • The Beatles
  10. 10. ella dislikes: • going to school • watching any kind of sports • sell-outs • waking up early • big shopping malls • rarely seeing her dad • tomatoes
  11. 11. ella: items in her life
  12. 12. ella: a day in the life • rolls out of bed around 7:50 am • arrives late for homeroom • spends another miserable day at school • heads straight to work after school • works until picked up at 7:30 pm • has dinner at home • plays video game with brother • practices guitar in room • goes to bed around midnight
  13. 13. ella: in three words • eccentric • independent • temperamental
  14. 14. thank you

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