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Target Market

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The proposed target market for my masters design project.

The proposed target market for my masters design project.

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Target Market Target Market Presentation Transcript

  • method one: target market by tessa jonson
  • trendy trixie • 13-16 year old female • upper class upbringing • American • lives with parents • has large group of friends • attends local high school • works during school holidays
  • trixie likes: • shopping with friends • smoothies • going to the cinema • beach vacations • going to h.s. sporting events • reading magazines • ANTM and The Hills marathons
  • trixie dislikes: • steak • doing homework and studying • smelly and/or dirty things • going anywhere with her parents • documentaries • dancing in public
  • trixie: items in her life
  • trixie: a day in the life • wakes up at 7:00 am • arrives at school early to meet up with friends • spends day at school • relaxes at friends house after school • eats dinner at home with family • heads to the big football game • heads home and goes to bed at 11:00 pm
  • trixie: in four words • trendy • naïve • timidly sociable
  • eccentric ella • 14-17 year old female • upper-middle class upbringing • American • lives with mom and younger brother • has a few close friends • attends local high school • works regularly at local coffee house
  • ella likes: • playing guitar • hanging out with friends • sweets • her iPod and listening to music • working at the coffee house • going to concerts • Mario Kart • relaxing with her mom and brother • The Beatles
  • ella dislikes: • going to school • watching any kind of sports • sell-outs • waking up early • big shopping malls • rarely seeing her dad • tomatoes
  • ella: items in her life
  • ella: a day in the life • rolls out of bed around 7:50 am • arrives late for homeroom • spends another miserable day at school • heads straight to work after school • works until picked up at 7:30 pm • has dinner at home • plays video game with brother • practices guitar in room • goes to bed around midnight
  • ella: in three words • eccentric • independent • temperamental
  • thank you