Preliminary Competition

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Preliminary Competition

  1. 1. method two: competition by tessa jonson
  2. 2. hello kitty: about • fictional character created by Japanese company Sanrio • first introduced in 1975 • revolves almost exclusively around products– everything from school sup- plies to a jet airplane • everyday items and rare collectibles
  3. 3. hello kitty: product • all about cuteness • huge variety of products • typically priced low • some collectibles very valuable • sold at department stores and at specialty Hello Kitty stores
  4. 4. hello kitty: market • generally younger Japanese and American girls • punk teenage girls • lifelong customers • cult-like loyalty
  5. 5. hello kitty: other • adapted to television and video games • Hello Kitty trademark worth over $1 billion annually • many spin-off characters • responds to trends
  6. 6. the simpsons: about • satirical comedy created by Matt Groening • 22 seasons, longest-running American sitcom, animated program, and primetime series • evolved to include products, video games, and a full-length movie
  7. 7. the simpsons: product • all about humor • very wide variety of products and prices • sold at department and novelty stores
  8. 8. the simpsons: market • enjoyed by all, completely under- stood by few • highly ranked with young boys • widely varied levels of interaction
  9. 9. the simpsons: other • changed perception of animation • responds to current events • makes over $2 billion annually
  10. 10. litte big planet: about • platform video game by Media Molecule, centered around user- generated content and community • made for PS3 in 2008, but also available for PSP • player controls a Sackboy or Sackgirl
  11. 11. litte big planet: product • all about creating • game sold at competitive price • players can buy extras online • LBP shirts and Sackpeople
  12. 12. little big planet: market • creative gamers of all ages • cult-like commitment • users advertise for the game
  13. 13. little big planet: other • customizable levels and characters • huge amount of player interaction • vast online community • incredibly innovative
  14. 14. thank you

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