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Design Plan Document Transcript

  • 1. Design Plan: a branded flexitarian movement 1_ Build the Brand: 1 Feb -create a logo -define a colour scheme and type treatment -design a website -develop a language and marketing strategy 2_ Establish Online Presence: 1 Mar -make website active -create and maintain accounts on networking sites -implement marketing strategy -investigate collaborations with related brands 3_ Encourage Community Development: 1 Apr -allow for user-generated content on website -encourage flexitarian connections -interact frequently with supporters -develop and create product line 4_ Continue the Growth: 1 Aug -maintain site and accounts constantly -recruit more supporters -add more products to line -sustain marketing strategy by Tessa Jonson