• Save
Analysis: Notes
Upcoming SlideShare
Loading in...5
×
 

Analysis: Notes

on

  • 316 views

 

Statistics

Views

Total Views
316
Views on SlideShare
316
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Analysis: Notes Analysis: Notes Document Transcript

  • analysis by tessa jonson analysis: • After exploring the competition, the ideal market, and various market- ing techniques, I have decided to create an interactive campaign for flexitarianism. • This is a diet consisting of as little meat as possible, which incorpo- rates enough versatility to be appealing to many people. problem: • People are looking for a way to reduce their meat intake for environ- mental and health reasons. • A brand identified flexitarian movement is needed to bring this diet into the mainstream. competition: • People are not prepared to commit to a vegetarian or vegan diet of no meat at all. • Previous and current campaigns pushing for a diet consisting of less meat consumption are not widespread enough or are too restrictive for mainstream adoption. target market: • By aiming this campaign at an audience that responds to trends, it will catch on and spread faster to an even larger group. • This audience will initially consist of teenaged females, and then be expanded to the larger university and family markets. technique: • The brand identity of the campaign will be crucial to its success. It must be distinctive and memorable. • By concentrating on building a strong presence online, the campaign will reach the maximum amount of people. • Merchandise may also be used later in the campaign to encourage and strengthen brand pride.