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L E A R N I N G A I M :
U N D E R S T A N D T H E O R G A N I S A T I O N O F
M E D I A I N D U S T R I E S
Types of Organisation
•P U B L I C S E R V I C E B R O A D C A S T E R S
( S T A T E O W N E D ( G O V E R N M E N T ) O R C O M M E R C I A L
B R O A D C A S T E R )
•P R I V A T E C O M P A N I E S
•R E G U L A T O R Y O R G A N I S A T I O N S
Types of Organisation
What are Public Services?
Organisations that are directly run by the National or
Local Government.
EGS/
Schools Hospitals Local Parks
Local or National Government?
NHS
Regional News
Recycling
Local Library
Police
BBC
Provision of Parks / Open Spaces
Armed Forces
Prison Service
Local or National
Local Government
 Recycling
 Local Library
 Regional News
 Police
 Provision of Parks
National Government
 NHS
 Armed Forces
 BBC
 Prison Service
Responsibilities of Public Service Broadcasting
 Serve the public interest
 Promote education and literacy
 Stimulate creativity
 Provide diverse content serving all the communities
within the UK
 Represent minority interests
 Promote multiculturalism
 Support technological advancement
Requirements of Public Service Broadcasting
 Serving audiences (dichotomy between universal
appeal and minority interests)
 Delivery of public service remits;
Quality programming,
Innovation & Experimentation,
Regional programming,
Children's programming,
News & Current Affairs,
Digital media access to public service content
What are Private Services?
Businesses that are owned and run by private
individuals.
These could be small firms owned by one individual,
or large multinational businesses that operate
globally.
Responsibilities of Private Companies in
Broadcasting
 Deliver Profits
 Identify new markets
 Increase audience share
 Lead technological innovation
 Expand markets & market share
 Eliminate competition
 Commercial success
R O L E A N D P U R P O S E O F T H E B B C T R U S T
H T T P : / / W W W . B B C . C O . U K / B B C T R U S T /
BBC Trust
C H O O S E A T V P R O G R A M :
•I D E N T I F Y I F I T ’ S P U B L I C O R P R I V A T E L Y
O W N E D .
• ( W H I C H R E Q U I R E M E N T S / R E S P O N S I B I L I T I E S
D O E S I T F I T & W H Y ? )
•W H O ’ S T H E T A R G E T A U D I E N C E ?
Activity:
L E A R N I N G A I M :
U N D E R S T A N D T H E P U R P O S E O F
G O V E R N M E N T S U P P O R T
Funding
Government Support aims to Stimulate:
• Public Access to a diverse choice of media products
•Media literacy
•Sense of Collective National Identity
•Training and Employment opportunities
•UK Media Economy
•Participation in Media & Creative Arts
•Creativity
•Competition
•Digital take-up
•Making Art (to achieve critical acclaim)
L I C E N S E F E E
T A X P A Y E R ’ S M O N E Y
L O T T E R Y F U N D I N G
Sources of Public Funding
Pubic Funding
Benefits & Implications:
 Guaranteed income
 Prominence in Tv listings,
guides and access to
spectrum on digital TV
 Caters for minority
audiences
 Broad range of services
 Cultural value
 High quality output
 Access to national events
 Audience appreciation
Drawbacks & Impact:
 Compulsory license fee
 Privileged position in
market place
 Unfair competition for
commercial organisations
 Reduced audience share
does not represent value
for money for customer
 Increased costs for
producers
 Lack of audience
appreciation
S A L E S
C O M P E T I T I O N S
A D V E R T I S I N G
S P O N S O R S H I P
G R A N T S
S H A R E F L O A T A T I O N
P R O P R I E T O R S I N V E S T M E N T
R I G H T S S A L E S
P R I V A T E I N V E S T M E N T I N C E N T I V E S
Sources of Private Funding
Private Funding
Benefits:
 Alignment to products or
brands
 Increased revenue
 Increased marketing
 Wider international
distribution
 Editorial Freedom
 Guaranteed Income
Drawbacks:
 Reliance on popularity
for future productions
 Budgetary
Considerations
 Editorial Steers for
Commercial reasons
C H O O S E Y O U R T V P R O G R A M :
•I D E N T I F Y H O W I T ’ S F U N D E D
P U B L I C O R P R I V A T E
( T H E B E N E F I T S A N D D R A W B A C K S )
Activity:

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Types of Organisations

  • 1. L E A R N I N G A I M : U N D E R S T A N D T H E O R G A N I S A T I O N O F M E D I A I N D U S T R I E S Types of Organisation
  • 2. •P U B L I C S E R V I C E B R O A D C A S T E R S ( S T A T E O W N E D ( G O V E R N M E N T ) O R C O M M E R C I A L B R O A D C A S T E R ) •P R I V A T E C O M P A N I E S •R E G U L A T O R Y O R G A N I S A T I O N S Types of Organisation
  • 3. What are Public Services? Organisations that are directly run by the National or Local Government. EGS/ Schools Hospitals Local Parks
  • 4. Local or National Government? NHS Regional News Recycling Local Library Police BBC Provision of Parks / Open Spaces Armed Forces Prison Service
  • 5. Local or National Local Government  Recycling  Local Library  Regional News  Police  Provision of Parks National Government  NHS  Armed Forces  BBC  Prison Service
  • 6. Responsibilities of Public Service Broadcasting  Serve the public interest  Promote education and literacy  Stimulate creativity  Provide diverse content serving all the communities within the UK  Represent minority interests  Promote multiculturalism  Support technological advancement
  • 7. Requirements of Public Service Broadcasting  Serving audiences (dichotomy between universal appeal and minority interests)  Delivery of public service remits; Quality programming, Innovation & Experimentation, Regional programming, Children's programming, News & Current Affairs, Digital media access to public service content
  • 8. What are Private Services? Businesses that are owned and run by private individuals. These could be small firms owned by one individual, or large multinational businesses that operate globally.
  • 9. Responsibilities of Private Companies in Broadcasting  Deliver Profits  Identify new markets  Increase audience share  Lead technological innovation  Expand markets & market share  Eliminate competition  Commercial success
  • 10. R O L E A N D P U R P O S E O F T H E B B C T R U S T H T T P : / / W W W . B B C . C O . U K / B B C T R U S T / BBC Trust
  • 11. C H O O S E A T V P R O G R A M : •I D E N T I F Y I F I T ’ S P U B L I C O R P R I V A T E L Y O W N E D . • ( W H I C H R E Q U I R E M E N T S / R E S P O N S I B I L I T I E S D O E S I T F I T & W H Y ? ) •W H O ’ S T H E T A R G E T A U D I E N C E ? Activity:
  • 12. L E A R N I N G A I M : U N D E R S T A N D T H E P U R P O S E O F G O V E R N M E N T S U P P O R T Funding
  • 13. Government Support aims to Stimulate: • Public Access to a diverse choice of media products •Media literacy •Sense of Collective National Identity •Training and Employment opportunities •UK Media Economy •Participation in Media & Creative Arts •Creativity •Competition •Digital take-up •Making Art (to achieve critical acclaim)
  • 14. L I C E N S E F E E T A X P A Y E R ’ S M O N E Y L O T T E R Y F U N D I N G Sources of Public Funding
  • 15. Pubic Funding Benefits & Implications:  Guaranteed income  Prominence in Tv listings, guides and access to spectrum on digital TV  Caters for minority audiences  Broad range of services  Cultural value  High quality output  Access to national events  Audience appreciation Drawbacks & Impact:  Compulsory license fee  Privileged position in market place  Unfair competition for commercial organisations  Reduced audience share does not represent value for money for customer  Increased costs for producers  Lack of audience appreciation
  • 16. S A L E S C O M P E T I T I O N S A D V E R T I S I N G S P O N S O R S H I P G R A N T S S H A R E F L O A T A T I O N P R O P R I E T O R S I N V E S T M E N T R I G H T S S A L E S P R I V A T E I N V E S T M E N T I N C E N T I V E S Sources of Private Funding
  • 17. Private Funding Benefits:  Alignment to products or brands  Increased revenue  Increased marketing  Wider international distribution  Editorial Freedom  Guaranteed Income Drawbacks:  Reliance on popularity for future productions  Budgetary Considerations  Editorial Steers for Commercial reasons
  • 18. C H O O S E Y O U R T V P R O G R A M : •I D E N T I F Y H O W I T ’ S F U N D E D P U B L I C O R P R I V A T E ( T H E B E N E F I T S A N D D R A W B A C K S ) Activity: