1. L E A R N I N G A I M :
U N D E R S T A N D T H E O R G A N I S A T I O N O F
M E D I A I N D U S T R I E S
Types of Organisation
2. •P U B L I C S E R V I C E B R O A D C A S T E R S
( S T A T E O W N E D ( G O V E R N M E N T ) O R C O M M E R C I A L
B R O A D C A S T E R )
•P R I V A T E C O M P A N I E S
•R E G U L A T O R Y O R G A N I S A T I O N S
Types of Organisation
3. What are Public Services?
Organisations that are directly run by the National or
Local Government.
EGS/
Schools Hospitals Local Parks
4. Local or National Government?
NHS
Regional News
Recycling
Local Library
Police
BBC
Provision of Parks / Open Spaces
Armed Forces
Prison Service
5. Local or National
Local Government
Recycling
Local Library
Regional News
Police
Provision of Parks
National Government
NHS
Armed Forces
BBC
Prison Service
6. Responsibilities of Public Service Broadcasting
Serve the public interest
Promote education and literacy
Stimulate creativity
Provide diverse content serving all the communities
within the UK
Represent minority interests
Promote multiculturalism
Support technological advancement
7. Requirements of Public Service Broadcasting
Serving audiences (dichotomy between universal
appeal and minority interests)
Delivery of public service remits;
Quality programming,
Innovation & Experimentation,
Regional programming,
Children's programming,
News & Current Affairs,
Digital media access to public service content
8. What are Private Services?
Businesses that are owned and run by private
individuals.
These could be small firms owned by one individual,
or large multinational businesses that operate
globally.
9. Responsibilities of Private Companies in
Broadcasting
Deliver Profits
Identify new markets
Increase audience share
Lead technological innovation
Expand markets & market share
Eliminate competition
Commercial success
10. R O L E A N D P U R P O S E O F T H E B B C T R U S T
H T T P : / / W W W . B B C . C O . U K / B B C T R U S T /
BBC Trust
11. C H O O S E A T V P R O G R A M :
•I D E N T I F Y I F I T ’ S P U B L I C O R P R I V A T E L Y
O W N E D .
• ( W H I C H R E Q U I R E M E N T S / R E S P O N S I B I L I T I E S
D O E S I T F I T & W H Y ? )
•W H O ’ S T H E T A R G E T A U D I E N C E ?
Activity:
12. L E A R N I N G A I M :
U N D E R S T A N D T H E P U R P O S E O F
G O V E R N M E N T S U P P O R T
Funding
13. Government Support aims to Stimulate:
• Public Access to a diverse choice of media products
•Media literacy
•Sense of Collective National Identity
•Training and Employment opportunities
•UK Media Economy
•Participation in Media & Creative Arts
•Creativity
•Competition
•Digital take-up
•Making Art (to achieve critical acclaim)
14. L I C E N S E F E E
T A X P A Y E R ’ S M O N E Y
L O T T E R Y F U N D I N G
Sources of Public Funding
15. Pubic Funding
Benefits & Implications:
Guaranteed income
Prominence in Tv listings,
guides and access to
spectrum on digital TV
Caters for minority
audiences
Broad range of services
Cultural value
High quality output
Access to national events
Audience appreciation
Drawbacks & Impact:
Compulsory license fee
Privileged position in
market place
Unfair competition for
commercial organisations
Reduced audience share
does not represent value
for money for customer
Increased costs for
producers
Lack of audience
appreciation
16. S A L E S
C O M P E T I T I O N S
A D V E R T I S I N G
S P O N S O R S H I P
G R A N T S
S H A R E F L O A T A T I O N
P R O P R I E T O R S I N V E S T M E N T
R I G H T S S A L E S
P R I V A T E I N V E S T M E N T I N C E N T I V E S
Sources of Private Funding
17. Private Funding
Benefits:
Alignment to products or
brands
Increased revenue
Increased marketing
Wider international
distribution
Editorial Freedom
Guaranteed Income
Drawbacks:
Reliance on popularity
for future productions
Budgetary
Considerations
Editorial Steers for
Commercial reasons
18. C H O O S E Y O U R T V P R O G R A M :
•I D E N T I F Y H O W I T ’ S F U N D E D
P U B L I C O R P R I V A T E
( T H E B E N E F I T S A N D D R A W B A C K S )
Activity: