es   ign
                                                                       s te   mD
                                ...
EXPERIENCE’s CYCLE

                           preparation
                       research > planning > booking




  reme...
TOUCH POINTS




               WEB




                     3/40
SOCIAL MEDIA / UGC



         Comment/review



                       Rate




                                         ...
SOCIAL MEDIA / Limits & critical points




 Mediocrity of contents (UGC)
 way to know the source & e-trust




 Connectio...
SOCIAL MEDIA / Block analysis



agency          community
                                                               ...
SOCIAL MEDIA / TRAVEL / Comparation




 research > planning > booking   leaving > experience > return   remember > sharin...
project



          8/40
CONCEPT



      “The project aims to realize a service
      that follows and supports travelers
      during the entire ...
POSITION / EXPERIENCE’s CYCLE




 research > planning > booking   leaving > experience > return   remember > sharing

   ...
POSITION / TARGET / Profile




Forrester    Travelr
Creators     Planner    Who loves planning trips

Critics      Report...
BUSINESS MODEL




Affiliate Model            Advertising Model/1           Advertising Model/2            Subscription Mo...
BASIC ELEMENT / Process

BASIC ELEMENT / TRAVEL SYSTEM




                                Legenda




                   ...
SYSTEM MAP




             14/40
travel costumer journey
                  project
                Attention
                         this prese
          ...
CUSTUMER JOURNEY

                                 John           Needs
                                       Lock
      ...
CUSTUMER JOURNEY

                 Needs
                 Research
                 Registration
                 Plan the...
CUSTUMER JOURNEY

                        Needs
                        Research
                        Registration
    ...
CUSTUMER JOURNEY

                                     Needs
                                     Research
               ...
CUSTUMER JOURNEY

                             Needs
                             Research
                             Re...
CUSTUMER JOURNEY

                                          Needs
                                          Research
     ...
CUSTUMER JOURNEY

                      Needs
                      Research
                      Registration
          ...
He writes his mail and his
                   preferred nick name, that’s all
                                            ...
He is happy about all stuff he found
and he starts to create a travel.

1. Pick out a name

2. set the privacy level as pu...
CUSTUMER JOURNEY
                   He is looking for some travel mate
                                                   ...
CUSTUMER JOURNEY

                                      Needs
                                      Research
             ...
CUSTUMER JOURNEY
                 Lostipedia
                                         Needs
                              ...
CUSTUMER JOURNEY

                              Needs
                              Research
                             ...
CUSTUMER JOURNEY

               Needs
               Research
               Registration
               Plan the trip


...
CUSTUMER JOURNEY

                           Needs
                           Research
                           Registra...
CUSTUMER JOURNEY

                    Needs
                    Research
                    Registration
                ...
Every notes, video, Pictures
                   are geotagged (latitude and longitude)



                                ...
CUSTUMER JOURNEY

            Needs
            Research
            Registration
            Plan the trip


            ...
When he comes back, John synchronizes all
acquired information with the online’s one.




                                ...
CUSTUMER JOURNEY

                           Needs
                           Research
                           Registra...
And another user is already reading that page.
He is thinking “I want to do the same trip!”


                            ...
Sharing
knowledge




                            37/40
            alessandro silipo (Flickr)
Collaboration




           38/40
Por
      tab
            ility




                    Littlecateye (Flickr)
                               39/40
Thank you

                  Questions?
                      site: www.travelr.it
                   mysite: www.angelope...
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Angelo Penone - Travelr, social network per consigli di viaggio - Tesicamp

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Angelo Penone - Travelr, social network per consigli di viaggio - Tesicamp

  1. 1. es ign s te mD e Sy e r vic uc tS Pr o d lan o | od i Mi nic Pol i te c Angelo Penone Rel. Gianluca Brugnoli
  2. 2. EXPERIENCE’s CYCLE preparation research > planning > booking remember travel remember > sharing leaving > experience > return Source: “Il ciclo dell’esperienza” by Gianluca Brugnoli 2/40
  3. 3. TOUCH POINTS WEB 3/40
  4. 4. SOCIAL MEDIA / UGC Comment/review Rate m . co gg Di Signal http://www.parkr.info/ (& socialbookmar) Share stuff 4/40
  5. 5. SOCIAL MEDIA / Limits & critical points Mediocrity of contents (UGC) way to know the source & e-trust Connection real or virtual? the concept of friend Concept o Privacy/Copyright terms of use & creative commons 5/40
  6. 6. SOCIAL MEDIA / Block analysis agency community presence sharing relationships identity conversation reputation guide tools group Source: “Social Software Building Blocks” by Gene Smith 6/40
  7. 7. SOCIAL MEDIA / TRAVEL / Comparation research > planning > booking leaving > experience > return remember > sharing preparation travel remember 7/40
  8. 8. project 8/40
  9. 9. CONCEPT “The project aims to realize a service that follows and supports travelers during the entire experience cycle in an uniform way, through opportunities that Internet and new tecnology provide” 9/40
  10. 10. POSITION / EXPERIENCE’s CYCLE research > planning > booking leaving > experience > return remember > sharing preparation travel remember 10/40
  11. 11. POSITION / TARGET / Profile Forrester Travelr Creators Planner Who loves planning trips Critics Reporter People which like to share their own opinion Collectors Rover Gather information from different sources and about different themes Joiners Follower User which likes to join pre-planned trip Spectators Viewer Reader and travel lovers Inactives Travelers that don’t use internet Source: Groundswell: Forrester data 2008 11/40
  12. 12. BUSINESS MODEL Affiliate Model Advertising Model/1 Advertising Model/2 Subscription Model Some examples of website • Google Adsense Some possible clients that User pro: that provide affiliation can be interested to publish • AdBrite • service in “white label” way system advertise on our pages: • Bidvertiser • pages without advertising • Booking.com • Chitika • personalise our own pages • Expedia.com • Transport company • AdToll • Venere.com • Local institute • Exit Junction • Hotels.com • State tourism institute • Yahoo Publisher Network … • Event promoters • Target Point • Hotels chain • Fastclick • Company that provide • TradeDoubler services connected to tourims • Zanox • Agency • Tour operator 12/40
  13. 13. BASIC ELEMENT / Process BASIC ELEMENT / TRAVEL SYSTEM Legenda 13/40
  14. 14. SYSTEM MAP 14/40
  15. 15. travel costumer journey project Attention this prese ntation contains spoilers!
  16. 16. CUSTUMER JOURNEY John Needs Lock 53 y e ears Research old Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration He would like to visit a place again… 16/40
  17. 17. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...The Island! 17/40
  18. 18. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John checks on google 18/40
  19. 19. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...and he finds a page on Travelr! 19/40
  20. 20. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John enlarges the research 20/40
  21. 21. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration He finds many reviewed places connected 21/40
  22. 22. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...and also a Guide 22/40
  23. 23. He writes his mail and his preferred nick name, that’s all CUSTUMER JOURNEY Needs He receives immediatly Research the confirmation mail with the Registration password. Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration So registration! 23/40
  24. 24. He is happy about all stuff he found and he starts to create a travel. 1. Pick out a name 2. set the privacy level as public, CUSTUMER JOURNEY 3. set the join system as “by admin approvation” , Needs 4. set the basic “data” , Research 5. and he save it all! Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...now he creates a travel. 24/40
  25. 25. CUSTUMER JOURNEY He is looking for some travel mate Needs Research PS: Before the departure 6 people join Registration Plan the trip this trip: Jack, Kate, Jin, Ben, Sayid, Hurley Collect memory Back/Syncronize Now he can start to plan! Share knowledge Trip inspiration John is looking for interested travelrs 25/40
  26. 26. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Let’s plan.... synchronise calendar 26/40
  27. 27. CUSTUMER JOURNEY Lostipedia Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John and his travelmates select places 27/40
  28. 28. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John downloads the schedule 28/40
  29. 29. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Let’s travel 29/40
  30. 30. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John takes some pictures 30/40
  31. 31. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...and some notes 31/40
  32. 32. Every notes, video, Pictures are geotagged (latitude and longitude) CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration by his own mobile phone 32/40
  33. 33. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Come back 33/40
  34. 34. When he comes back, John synchronizes all acquired information with the online’s one. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Other participants do the same with their mobile phone or directly on the website, writing report or uploading stuff. Trip inspiration John syncronizes the acquired knowledge 34/40
  35. 35. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Travel page is archivied 35/40
  36. 36. And another user is already reading that page. He is thinking “I want to do the same trip!” CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Char les W 72 y idmo ears re Back/Syncronize old Share knowledge Trip inspiration A new travel experience can raise! 36/40
  37. 37. Sharing knowledge 37/40 alessandro silipo (Flickr)
  38. 38. Collaboration 38/40
  39. 39. Por tab ility Littlecateye (Flickr) 39/40
  40. 40. Thank you Questions? site: www.travelr.it mysite: www.angelopenone.it email: angelo.penone@gmail.com 2003 2008 2009 www.theparks.it www.parkr.info Travelr! www.travelr.it
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