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Ancillary Product: Poster Production Log By Tesfah Watkins-Scott
Introduction While I am creating my ancillary film poster, I have decided to actually create a production log so that I can present the steps I have taken to reach the final outcome for my silent film poster. The software that I will need to use to produce this ancillary product will be Adobe Photoshop CS5.1 and also Adobe Photoshop CS6. The reason I will be using two types of Photoshop softwares is because I will also be developing my film poster from home some days which means I will have to use the downgrade of the software.
Stage 1During the beginning of developing my very own silent comedy poster I had a few issues with designing abackground that would stand out towards my target audience. I knew that due to the fact that it will be asilent movie poster, I would have to stick to the original conventions that are used in silent comedy movies. Ithen began to research some backgrounds that have been used in particular silent movie film posters but dueto the lack of images that I could find I then came across a background that I could actually use for my silentcomedy film poster. That’s when I thought of the idea to research captions that have been used in many silent movies over the years. The reason why I had done this was because, I liked the background design that was used for these particular captions. I felt that the white lining that was used around the border of the caption was quite appealing, and also due to the fact that the background is used in silent movies if I incorporate it into my very own poster it will present conventions of a silent movie to my target audience which will make my poster a success. As I was researching many different caption backgrounds I had found one with an appealing boarder design that would go around my poster. To allow this image to be the background of my poster I had to save the image and then open it in Photoshop and then drag it to the actual page I was creating my actual poster on.
Stage 2 The next stage that I had decided to pursue was to create a logo for the production company that Marcus & I have created. As you can see the logo that I have created is only a first draft for my logo as I am unfamiliar with the logo design site that I will be using which is cooltext.com . I will design the logo again in the future so that it looks much more appealing.Creating a new LogoStep 1: The first step I had to take for creating a betterlogo was to go onto the same site www.cooltext.com.However, instead of using the same font I have decided touse a different font instead.Step 2: Once on the site a selection of differentlogo styles had appeared so I tested a few of thelogo designs to see what they would look like.Then I came across a font that I really enjoyedthe look of and thought would look appealingwith my poster so I chose that specific style(highlighted with a yellow ring).
Stage 2 Continued…Step 3: Once I had chosen the particular style that I had wanted to use, I then wrote in the actual name of ourcompany to see how it would look. However, I felt as if the font wasn’t that appealing to me so I had decided tochange the font. This is what the font would look like with the original font that the particular logo design had. This is the area where I had to type in Marcus & I’s film production name which is “2Film”. This is where you can change the font style that is used for the logo if you are not happy with the font that is currently being used.Once I had decided to change the font style for my logo Iclicked the “Fonts” area and then was transported tothis page which presented many different fonts that Icould choose from. After looking around at the manyfonts I then found the font I was looking for which was“YellaBelly”.Once I found the font I want to use for my logo I thenchanged some of the settings so that the logo wouldhave a glow effect, and also so that the logo colourwould be black & white to support the colour schemeof my particular silent movie poster.
Stage 2 Continued… Step 4: Once all the settings were completed, this was the outcome for my logo design which I am quite happy with. I have saved the image, however I have not yet found a suitable area for the logo to actually go on my poster. Stage 3The next stage that I had to take to create my poster was to createan appealing masthead to present the actual title of Marcus & I’sfilm “Patty Take”.This image presents the masthead that I have created for myposter. As you can see I have stuck to the conventions of a silentmovie and kept the masthead black & white which will alsosupport the colour scheme that I will be using for my poster.Furthermore, I decided to incorporate some sort of burglar intothe masthead so that it linked in well with the actual filmscenario. I felt that this would work well as it would make themasthead look much more humorous to my target audience The font that I have used for my masthead iswhich would show them that the silent film will involve the silent “African” which I had downloaded fromcomedy sub genre. www.dafont.com. I feel that this font looks similar to the font used in the “Laurel & Hardy” film poster which I have used for my poster ancillary research.
The next step that I had to take was to actuallyStage 3 turn each image that I would be using for the film poster into a black & white image. The reason why I have changed each image is because our short film must actually link in with the conventions of an original silent movie. Steps to turn images black & white • The first step that I had to do was to actually upload the screen print image from the Final Cut software on to Adobe Photoshop. • Once the image has been uploaded to Photoshop I had to then select the image button on the toolbar. After this a menu will appear ash shown in the screen print which then showed an option called adjustments. I had to select this option which opened up another menu showing the option of turning the image black & white. • When I selected the black & white tool another menu appeared presenting different colours and blends on the screen, but from here all I needed to do was click the “Ok” button and the black & white was then implemented onto the image.
The next stage that I had to follow was to actually crop and edit each image to erase theStage 4 background from the image as I only want to use the main characters in each image. I thought of many ways to do this in Photoshop such as the Lasso Tool or the Eraser Tool however, I know from previous experience that these two tools are quite difficult to use as you need to have a steady hand when using either of the two tools. So instead of using either of those two tools I decided to use the Magic Wand Tool as this selects sections of the image that are not needed depending on the tolerance level of the tool. I felt that using this tool would make erasing the background much easier due to the fact that the selection is automatic. When using the magic wand tool I had to be very careful as sometimes I found it quite hard to use due to the fact that sometimes the tool would select the actual image I needed instead of the unimportant areas so I had to be quite patient when using this tool. Once I had finished erasing the background from each image, I then dragged the images one by one to the actual film poster and placed them in the areas where I thought they would look the best. This is because I am not sure where to actually place the images due to the layout of the page as I still need a strapline or a selling line which may need some of the space on the poster page.
Stage 5The next stage that I had to undertake was that I had to include some sort of text on the posterlike a strapline or a selling line so that my poster will give my target audience a small insight intothe details about the short film. Doing this meant that the font that I would be using would haveto link in with the genre of film I am creating but also it would need to link with the conventionsof a silent movie. As you can see I have decided to use the same font as the masthead for the opening date that I have decided to incorporate into my film poster. I have done this because, I have decided that I will only use two different types of fonts for my poster and know that using the boldest font for the masthead and other important pieces of information about the film will be very effective once my target audience view my film poster. This particular font that I have used which is called “African” from www.dafont.com links in well as the text itself is black &n white which For the text about the characters names and the creators automatically links in well with the of the actual silent film I have decided to use quite a genre of film that Marcus & I will formal and appealing font than involves lots of curls so produce. that it looks as if the words are flowing. The reason why I have done this is because from previous research I have seen that in silent movies the credits that present the cast of the film are conventionally shown in an italic style type of font so I done this to give the same effect to my audience.
Final Outcome This is the final outcome of what my silent comedy film poster looks like. I am quite relieved with how this film poster has turned out due to the fact that this is my first time ever creating a film poster that is restricted to being black & white to keep in with the conventions of the sub genre. I began to feel like I would begin struggling with keeping the conventions of an actual silent movie, however compared to last year I felt like creating this poster caused less issues due to the fact that because it’s a silent movie the elements for the poster are restricted. Overall, I feel that my short film poster will be quite appealing to my target audience through the variety of fonts that I have picked out especially. Also, the images that I have used for my poster have been chosen for a reason, as they come from the actual film that Marcus & I will be making. These images will tell the audience a little bit about the storyline of the silent comedy as soon as they glance at each image due to the distinctive facial expressions that are presented on each of the characters faces.