1. The importance of a lead gift - community their endorsement, leadership role, and challenging to other prospects.
You are asking them to make an investment in the future of your community.
3. Every dollar given is equal to almost four dollars saved in long-term financing. Their gift is cost-effective.
4. “We are coming to you first because of the position of respect and prestige you command in the community. A major gift from you is a signal to others we are a worthy organization for contributions.”