Engage Generation X in Giving NAIS 2009 Conference

Agenda Brainstorm – What are our Generation X stereotypes Who is Generation X? Activity Characteristics of Generation X giving Action plan

Brainstorm – What are our Generation X stereotypes

Who is Generation X?

Activity

Characteristics of Generation X giving

Action plan

Brainstorm

Who is Generation X? Formative Years 80s & 90s Major Events Increased divorce rates Both parents worked – “latchkey kids” Jonestown & 3 Mile Island Celebrities – Cobain, Cosby, Michael Jordon TV – “Friends”, “Seinfeld”, “Cosby Show”, “Brady Bunch”, MTV

Formative Years

80s & 90s

Major Events

Increased divorce rates

Both parents worked – “latchkey kids”

Jonestown & 3 Mile Island

Celebrities – Cobain, Cosby, Michael Jordon

TV – “Friends”, “Seinfeld”, “Cosby Show”, “Brady Bunch”, MTV

Generation X Characteristics Independent Serious / Informal Educated Children Averse No rules Loyal to boss Small generation Confident Stay at home moms Want it now

Independent

Serious / Informal

Educated

Children Averse

No rules

Loyal to boss

Small generation

Confident

Stay at home moms

Want it now

Generation X Characteristics Hate waste Mobile Facts not fluff Hungry to learn Distrust authority / Skeptical Global Email

Hate waste

Mobile

Facts not fluff

Hungry to learn

Distrust authority / Skeptical

Global

Email

Activity

Gen X Giving Characteristics Civic-minded Established careers Entrepreneurial Impact makers Lasting legacy Basic needs & umbrella orgs Don’t give as much Demand information Increased debt Lower net worth Give when asked Choose volunteering 1st

Civic-minded

Established careers

Entrepreneurial

Impact makers

Lasting legacy

Basic needs & umbrella orgs

Don’t give as much

Demand information

Increased debt

Lower net worth

Give when asked

Choose volunteering 1st

Action Plan “ Take deliberate steps to create programs & opportunities aimed at their interests & values”

Will it work for Generation X?

Resources Nonprofit Good Practice Guide You can find today’s presentation on the Guide, along with many other resources on Generation X. http://www.npgoodpractice.org/Topics/emergingleaders/1128/1167/Default.aspx

Nonprofit Good Practice Guide

You can find today’s presentation on the Guide, along with many other resources on Generation X.

http://www.npgoodpractice.org/Topics/emergingleaders/1128/1167/Default.aspx

Resources Next-Gen Givers – http://online.barrons.com/article_print/SB122790823133465197.html Next gen gives – but don’t call them philanthropist’s - http://www.socialcitizens.org/blog When It Comes to Giving, Gen X Trumps Boomers – http://www.usnews.com/blogs/new-money Generational Differences in Charitable Giving and in Motivations for Giving – The Center of Philanthropy at Indiana University

Next-Gen Givers – http://online.barrons.com/article_print/SB122790823133465197.html

Next gen gives – but don’t call them philanthropist’s - http://www.socialcitizens.org/blog

When It Comes to Giving, Gen X Trumps Boomers – http://www.usnews.com/blogs/new-money

Generational Differences in Charitable Giving and in Motivations for Giving – The Center of Philanthropy at Indiana University

Resources The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room – http://www.amazon.com/Generational-Imperative-Understanding-Differences-Marketplace/dp/0979574501/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1233844998&sr=8-1 Not So Basic Training: Managing Multiple Generations in the Workplace presentation - http://www.training-classes.com/programs/00/18/1840_generational_differences_in_the_workplace.php#pagetop Connecting with Generation X – http://philanthropy.com/free/articles/v17/i12/12003301.htm

The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room – http://www.amazon.com/Generational-Imperative-Understanding-Differences-Marketplace/dp/0979574501/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1233844998&sr=8-1

Not So Basic Training: Managing Multiple Generations in the Workplace presentation - http://www.training-classes.com/programs/00/18/1840_generational_differences_in_the_workplace.php#pagetop

Connecting with Generation X – http://philanthropy.com/free/articles/v17/i12/12003301.htm