Advocacy & Lobbying for Student Organizations


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This presentation was created for a presentation on advocacy and lobbying tools for student organizations to do work on their campuses.

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  • thanq its very nice as well as useful to me in thinking about advancement comes together with think of in which.... really nice work.... tanq for this.....
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  • Advocacy & Lobbying for Student Organizations

    1. 1. Advocating & Lobbying for your Student Organization
    2. 2. Agenda <ul><li>Advocacy vs. Lobbying </li></ul><ul><li>Tools for Lobbying </li></ul><ul><li>Tools for Advocacy </li></ul><ul><li>Advocacy Alert Activity </li></ul><ul><li>Resources </li></ul><ul><li>Questions </li></ul>
    3. 3. Definitions* <ul><li>Advocacy </li></ul><ul><ul><li>1)The act or process of defending or maintaining a cause or proposal . An organization may have advocacy as its mission (or part of its mission) to increase public awareness of a particular issue or set of issues. 2)The act of working toward a goal or defending a cause . </li></ul></ul><ul><li>Lobbying </li></ul><ul><ul><li>1) Efforts to influence legislation by influencing the opinion of legislators, legislative staff, and government administrators directly involved in drafting legislative proposals. 2) Lobbying is the practice of petitioning lawmakers to support an organization's cause . </li></ul></ul>*Nonprofit Good Practice Guide glossary:
    4. 4. Advocacy <ul><li>Defending or educating on a cause </li></ul><ul><li>Speaking for what you believe in </li></ul><ul><li>Umbrella term for activities that promote the cause of your organization </li></ul><ul><li>No officially IRS reporting </li></ul>*Staying Legal in Michigan:
    5. 5. Lobbying <ul><li>A type of advocacy </li></ul><ul><li>Trying to influence policy makers </li></ul><ul><li>IRS sets limits on lobbying </li></ul><ul><li>Not a substantial part of their activities </li></ul><ul><li>Lobbying can be nonpartisan </li></ul><ul><li>May be lobbying to school officials </li></ul>*Staying Legal in Michigan:
    6. 6. Questions?
    7. 7. Tools for Lobbying <ul><li>1 st create a public policy plan </li></ul><ul><ul><li>State your mission </li></ul></ul><ul><ul><li>ID how policy will further your mission </li></ul></ul><ul><ul><li>Specify what your organization could contribute to the debate </li></ul></ul><ul><ul><li>ID consequences for not getting involved </li></ul></ul><ul><ul><li>Ex: </li></ul></ul><ul><li>2 nd Decide on issues </li></ul><ul><ul><li>Build relationships </li></ul></ul>
    8. 8. Lobbying Helpful Hints <ul><li>Do your homework </li></ul><ul><ul><li>Are there other organizations you can support? </li></ul></ul><ul><ul><li>Who are the stakeholders in the issue(s)? </li></ul></ul><ul><li>Know your audience </li></ul><ul><li>Connect with your audience before you need them </li></ul>
    9. 9. Lobbying Helpful Hints <ul><li>Know your facts & stats (ensure they are true) </li></ul><ul><li>Set priorities </li></ul><ul><li>Have a plan for educating audience </li></ul>
    10. 10. “No Smoking on Campus” <ul><li>Are there other organizations you can support or partner with? </li></ul><ul><ul><li>College’s Against Cancer </li></ul></ul><ul><ul><li>Alternative Breaks </li></ul></ul><ul><ul><li>Student Environmental Coalition </li></ul></ul><ul><ul><li>Others? </li></ul></ul><ul><li>Who has done this before? </li></ul><ul><ul><li> </li></ul></ul>
    11. 11. “No Smoking on Campus” <ul><li>What officials do I need to lobby to? </li></ul><ul><ul><li>Student government </li></ul></ul><ul><ul><li>President’s Office </li></ul></ul><ul><ul><li>Others? </li></ul></ul>
    12. 12. “No Smoking on Campus” <ul><li>Know your audience – motivators </li></ul><ul><ul><li>Meet the needs of students </li></ul></ul><ul><ul><li>Health & safety of students </li></ul></ul><ul><ul><li>Others? </li></ul></ul><ul><li>Connect with your audience before you need them </li></ul>
    13. 13. “No Smoking on Campus” <ul><li>Know your facts </li></ul><ul><ul><li>Research statistics on smoking </li></ul></ul><ul><ul><li>& how they are related to the GVSU population </li></ul></ul><ul><li>Set priorities </li></ul><ul><ul><li>Who should we touch base with first? </li></ul></ul><ul><ul><li>What activities should we hold first? </li></ul></ul><ul><li>Have a plan for educating audience </li></ul><ul><ul><li>Fliers, phone calls, emails, etc. </li></ul></ul>
    14. 14. Questions about Lobbying?
    15. 15. Tools for Advocacy <ul><li>Create an advocacy plan – a lot like a public policy plan - </li></ul><ul><li>Partner – create a list </li></ul><ul><li>Develop talking points – education & mission </li></ul><ul><li>Develop action alerts or calls to action </li></ul>
    16. 16. Action Alerts <ul><li>Very important </li></ul><ul><li>Inexpensive & versatile </li></ul><ul><li>Include in every message to members & audience </li></ul>
    17. 17. Action Alerts <ul><li>Audience </li></ul><ul><li>Audience Motivators </li></ul><ul><li>Key Message for each audience </li></ul><ul><li>Examples </li></ul>
    18. 23. Add a action alert to your page. Organization Name
    19. 24. Create an Action Alert
    20. 25. Small Group <ul><li>Pick one person’s organization </li></ul><ul><li>State mission, audience, audience motivators, </li></ul><ul><li>Brainstorm messages </li></ul><ul><li>Develop a key message to share </li></ul>
    21. 26. Resources Nonprofit Good Practice Guide
    22. 27. Questions?