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Welcome To The Experience Economy

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    Welcome To The Experience Economy - Presentation Transcript

    1. Welcome to the experience economy Group 7 Course 5082 Media Management
      • Experience
      • =
      • Memorable and Personal
    3. Commodities Goods Services Experiences The Progression of Economic Value
    4. 4 cathegories of experience
      • Entertainment
      • Educational
      • Escapist
      • Esthetic
      Entertainment Educational Escapist Esthetic Absorption Passive participation Immersion Active participation
    5. Five key experience-design principles
      • Theme the experience
      • Harmonize impressions with positive cues
      • Eliminate negative cues
      • Mix in memorabilia
      • Engage all five senses

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