[Critica] Apple's Weakness


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[Critica] Apple's Weakness

  1. 1. Apple’s Weakness Produced by Wormy German Alexander Hwaseob Lee Information Society and New Media
  2. 2. StructureApple’s Weakness • Apple’s current information • Green Apple • Steve Jobs • iPod Hacking • Conclusions This research is also supported by surveys and interviews
  3. 3. Apple’s Current Information
  4. 4. Apple Inc.Apple’s Current Information • Founded in California, United States (April 1, 1976 ) • American multinational corporation which designs and manufactures consumer electronics and software products. • Steven Paul Jobs (born February 24, 1955) is the co-founder, and CEO of Apple Inc.
  5. 5. Apple on Forbes’s Rank 2008Apple’s Current Information Microsoft appears on the ranking in the 49th position
  6. 6. Apple Inc.’s SharesApple’s Current Information October 26, 2004— Apple® today introduced iPod® Photo iPod Photo 4G
  7. 7. Apple’s productsApple’s Current Information iPhone iPod iMac
  8. 8. Favourite Products - InternationalApple’s Current Information 29% iPod 19% iPhone 52% iMac Survey: 30 students between 19-25 years old.
  9. 9. Favourite Products - KoreaApple’s Current Information 23% 8% iPod iPhone 69% iMac Survey: 20 students between 21-29 years old.
  10. 10. Why do I Like Apple?Apple’s Current Information touch to select songs good appearance Stylish user friendly Trendy I Don’t need to buy batteries ki nda cool ! Interview: 5 students between 21-24 years old.
  11. 11. What do I don’t like about Apple?Apple’s Current Information 5% 2% Harmful materials 31% Price 52% Connectivity to internet Compatibility Safety problems 10% Survey: 50 students.
  12. 12. Green Apple
  13. 13. MacWorld Conference 2007Green Apple “Get out of the computer business [and] go save some whales."
  14. 14. A Greener AppleGreen Apple •Apple fans need to demand a new, cool product: a greener Apple. •After nine months, Steve Jobs posted the new Green Apple’s policies.
  15. 15. Green Apple policyGreen Apple Weight Recycled as % of Past Sales •Remove toxic chemical (Polyvinyl chloride, Brominated flame retardant) •Recycling products (E-waste) •Plans said Apple will completely eliminate PVC and BFRs by the end of 2008
  16. 16. How Companies line up?Green Apple By March, 2009, Apple is below the 5 points. http://www.greenpeace.org/international/campaigns/toxics/electronics
  17. 17. Steve Jobs
  18. 18. 1955 : Born (San Francisco) 1976 : Established Apple1985 : Kicked Out from Apple Found NEXT, Inc 1986 : Bought PIXAR1995 : Success of “Toy Story” 1997 : Back to the Apple 1998 : iMac 2001 : iPod2004 : Recovered from Cancer 2007 : iPhone
  19. 19. Steve’s LetterSteve Jobs Losing weight throughout 2008 It will take me until late this Spring to regain it.
  20. 20. Influence in the marketSteve Jobs
  21. 21. Do you know who is Steve Jobs?Steve Jobs 34% Yes 66% No Survey: 50 students.
  22. 22. Do you think that Apple can survive without Steve Jobs?Steve Jobs 33% 39% Yes No 28% No idea
  23. 23. iPod Hacking
  24. 24. Quick FreedomiPod Hacking Jailbreak your firmware iPod Always 100% FREE!
  25. 25. Compatibility on AppleiPod Hacking • Reason of Apple’s first fall • There were so little software for Apple’s Macintosh. It’s one of the reason of Apple’s fall in the 1980s. • After Steve Jobs’ return, he adopted Microsoft Internet Explorer to Mac. And it helped Apple to rebirth. • Compatibility on Apple • From our survey, many people think that lack of compatibility is one of big problem of Apple’s products.
  26. 26. Conclusions • Apple’s Green Policy is not working as it should be and users will continue asking for new products without toxic chemicals. • Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs. • Compatibility problem produces ilegal market created by users and that can create damage to the business in the future.
  27. 27. Thanks
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