1950s
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1950s

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1950s 1950s Presentation Transcript

  • 1950s
    The American Dream
  • Eisenhower, 1952-1960
  • I like Ike, You like ike, everybody likes ike for president!
  • Robert taft, Richard Nixon
  • Adlai Stevenson, Democratic candidate
  • Prosperity in the 1950s
  • McDonald’s
  • Frozen dinners and the housewife
  • Tupperware
  • Happy Days
  • Corporate man
  • Women in the 1950s
  • The 1950s Housewife
    Capitalist and consumer driven
    White and middle class
    Virgin when married at age 19, baby born 7 months later
    Immediate motherhood-Dr Spock
    Backlash against birth control
    Blamed for social ills
    Stay at home to showcase your husband’s skills
    Out of wedlock births are unacceptable
    College was only to find a man-MRS, PhT
    Criticized for wanting anything beyond the home
  • Women’s role
  • Ads in the 1950s
  • Advertising to promote alcohol and Tobacco
  • Critics
    Betty Friedan and the Feminine Mystique
  • I love lucy
  • Leave it to Beaver, Father knows best, Hoody Doody
  • Civil Rights Legislation
    Permanent Civil Rights Commission
    Expand Justice Department powers to protect black voting rights
  • Civil Rights Movement
  • Paperbacks and Records
    Americans were reading 1 million paperbacks a day in the 1950s
    LPs and 45s brought music into houses
    Elvis and rock n roll became “teen music”
  • Beatniks:
    Jack Kerouac
    Allen Ginsburg
    Advocated spontaneity, drug use, rebellion against social norms
    Model for hippies
    Writers:
    JD Salinger
    Affluent Society-John Kenneth Galbraith
    Social Critics