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Misc pictures

  1. 1. 2014 Zero Motorcycles Excitement Tour
  2. 2. 2014 Zero Motorcycles Excitement Tour This is not an “awareness” tour. We already made people “aware” in 2013.
  3. 3. 2014 Zero Motorcycles Excitement Tour This is not an “awareness” tour. We already made people “aware” in 2013. But being aware doesn't sell motorcycles.
  4. 4. 2014 Zero Motorcycles Excitement Tour This is not an “awareness” tour. We already made people “aware” in 2013. But being aware doesn't sell motorcycles. It's time to get them “excited!” Excited enough to get a Zero of their own!!
  5. 5. So, how do you get people excited?
  6. 6. So, how do you get people excited? By doing things that have never been done before, and that people didn't think was possible.
  7. 7. So, how do you get people excited? By doing things that have never been done before, and that people didn't think was possible. Even on a gasoline motorcycle.
  8. 8. What sort of things have never been done yet that will create internet buzz and excitement and sell motorcycles?
  9. 9. What sort of things have never been done yet that will create internet buzz and excitement and sell motorcycles? ● Guinness Record for longest trip on a motorcycle in the US: 18,041 miles
  10. 10. What sort of things have never been done yet that will create internet buzz and excitement and sell motorcycles? ● ● Guinness Record for longest trip on a motorcycle in the US: 18,041 miles Land speed record with a stock production electric motorcycle: 102 mph ●
  11. 11. What sort of things have never been done yet that will create internet buzz and excitement and sell motorcycles? ● ● Guinness Record for longest trip on a motorcycle in the US: 18,041 miles Land speed record with a stock production electric motorcycle: 102 mph ● ● Fastest electric vehicle to ever go coast to coast: 84.5 hours
  12. 12. What sort of things have never been done yet that will create internet buzz and excitement and sell motorcycles? ● ● Guinness Record for longest trip on a motorcycle in the US: 18,041 miles Land speed record with a stock production electric motorcycle: 102 mph ● ● ● Fastest electric vehicle to ever go coast to coast: 84.5 hours First ever 3 person journey across country. If possible break the 18,041 miles with 3 people. people
  13. 13. What sort of things have never been done yet that will create internet buzz and excitement and sell motorcycles? ● ● Guinness Record for longest trip on a motorcycle in the US: 18,041 miles Land speed record with a stock production electric motorcycle: 102 mph Iron Butt: 1000 miles in 24 hours ● ● ● Fastest electric vehicle to ever go coast to coast: 84.5 hours First ever 3 person journey across country. If possible break the 18,041 miles with 3 people. people
  14. 14. 3 people on a motorcycle? Is it even legal? And why?
  15. 15. 3 people on a motorcycle? Is it even legal? And why? ● The law states there must be a seat and footrests for each passenger.
  16. 16. 3 people on a motorcycle? Is it even legal? And why? ● The law states there must be a seat and footrests for each passenger. ● As I found even 1 passenger can not do the all blog posts, photo, video, and social media a trip like this needs.
  17. 17. 3 people on a motorcycle? Is it even legal? And why? ● ● The law states there ● must be a seat and footrests for each passenger. 3 people can really make appearances at events easier to connect individually with everyone, and make them feel brand connected to Zero. As I found even 1 passenger can not do the all blog posts, photo, video, and social media a trip like this needs.
  18. 18. 3 people on a motorcycle? Is it even legal? And why? ● ● The law states there ● must be a seat and footrests for each passenger. 3 people can really make appearances at ● events easier to connect individually with everyone, and make them feel brand connected to Zero. As I found even 1 passenger can not do the all blog posts, photo, video, and social media a trip like this needs. The first ever 3 person trip on a motorcycle is going to create a lot of buzz and social media.
  19. 19. How do you put 20,000 miles on a Zero with 3 people over a summer?
  20. 20. How do you put 20,000 miles on a Zero with 3 people over a summer? By Zig Zagging across America going to every:
  21. 21. How do you put 20,000 miles on a Zero with 3 people over a summer? By Zig Zagging across America going to every: 1) Electric Vehicle conference, gathering, contest, and race. .
  22. 22. How do you put 20,000 miles on a Zero with 3 people over a summer? By Zig Zagging across America going to every: 1) Electric Vehicle conference, gathering, contest, and race. 2) Motorcycle gatherings, clubs, group rides and bike nights.
  23. 23. How do you put 20,000 miles on a Zero with 3 people over a summer? By Zig Zagging across America going to every: 1) Electric Vehicle conference, gathering, contest, and race. 2) Motorcycle gatherings, clubs, group rides and bike nights. 3) Large environmental gatherings and eco music festivals.
  24. 24. How do you put 20,000 miles on a Zero with 3 people over a summer? By Zig Zagging across America going to every: 1) Electric Vehicle conference, gathering, contest, and race. 2) Motorcycle gatherings, clubs, group rides and bike nights. 3) Large environmental gatherings and eco music festivals. 4) In between these, scheduling meet and greets and Q&A's at colleges and universities with charge stations, as many Zero Dealers as possible, and also local EAA meetings.
  25. 25. How do you put 20,000 miles on a Zero with 3 people over a summer? Earth Day 2014! Tuesday April 22nd EDTA Electric Drive Transportation Association Indianapolis IN May 19th-21st 2014 May 31st and June 1st Wash DC Green Festival June 12-15th 2014 Bonnaroo 25th Annual Midwest Renewable Energy Fair June 20th-22nd Custer WI Summer Fest 2014 Milwaukee, WI June 25th-July 6th 2014 Refuel June 30th Laguna Seca Pikes Peak July 1st Colorado Springs, CO Lollapalooza (green street) Chicago, IL August 1-3rd 2014 Bonneville Speed Week Aug 9-15th 2014 BC2BC All Electric Vehicle Rally Aug 10th-17th 2014 Vetter Fuel Economy Challenge August 18th EV Summit 2014 San Jose Burning Man Aug 25th – Sept 1st 2014 LA Green Festival Sept 12, 13, 14th EV Technology Expo – Novi Michigan, September 16-18th Ev Fest 2014 Toronto Canada National Plug In Day 2014 – September 27th - 28th Plug In 2014 San Diego
  26. 26. Overall message:
  27. 27. Overall message: ● This will be done on a stock 2014 SR 11.4 with the power tank option, and accessory fast chargers that will be available either through Zero Motorcycles or aftermarket through Hollywood Electrics. Point being, this is a motorcycle anyone can buy to duplicate the 20,000 mile journey. ●
  28. 28. Overall message: ● ● This will be done on a stock 2014 SR 11.4 with the power tank option, and accessory fast chargers that will be available either through Zero Motorcycles or aftermarket through Hollywood Electrics. Point being, this is a motorcycle anyone can buy to duplicate the 20,000 mile journey. With proper planning, there will be no “waiting” to charge. All charging will be done overnight or top offs while eating at restaurants with charge stations, or at events we are attending. ●
  29. 29. Overall message: ● ● ● This will be done on a stock 2014 SR 11.4 with the power tank option, and accessory fast chargers that will be available either through Zero Motorcycles or aftermarket through Hollywood Electrics. Point being, this is a motorcycle anyone can buy to duplicate the 20,000 mile journey. With proper planning, there will be no “waiting” to charge. All charging will be done overnight or top offs while eating at restaurants with charge stations, or at events we are attending. The message from video and blog posts will be about the journey, and little about the fact the motorcycle is electric. Show the trip could not have been done easier on a gas motorcycle. In fact it was easier because it was electric. ●
  30. 30. Overall message: ● ● ● ● This will be done on a stock 2014 SR 11.4 with the power tank option, and accessory fast chargers that will be available either through Zero Motorcycles or aftermarket through Hollywood Electrics. Point being, this is a motorcycle anyone can buy to duplicate the 20,000 mile journey. With proper planning, there will be no “waiting” to charge. All charging will be done overnight or top offs while eating at restaurants with charge stations, or at events we are attending. The message from video and blog posts will be about the journey, and little about the fact the motorcycle is electric. Show the trip could not have been done easier on a gas motorcycle. In fact it was easier because it was electric. The only difference that will be noted is how much less the journey costed in electricity compared to if we had to “refuel” with gasoline.
  31. 31. Logistics, Funding and Sponsorship
  32. 32. Logistics, Funding and Sponsorship ● Zero Motorcycles ChargePoint ● Vetter Designs ● GoPro ● Marriot Whole Foods ● ● ● ● ● ● ● Cycle Gear ● ● ● ● Hollywood Electrics Fox Shox Corbin Seats KOA ● Kohls Walgreens ● ●
  33. 33. Greater Message and Mission
  34. 34. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ●
  35. 35. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ● ● Focus on areas that have lots of incentives
  36. 36. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ● ● Focus on areas that have lots of incentives ● State tax rebates
  37. 37. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ● ● Focus on areas that have lots of incentives ● ● State tax rebates High traffic congestion and allow HOV lane use
  38. 38. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ● ● Focus on areas that have lots of incentives ● ● State tax rebates High traffic congestion and allow HOV lane use ● Allow reduced or free parking incentives for motorcycles
  39. 39. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ● ● Focus on areas that have lots of incentives ● ● State tax rebates High traffic congestion and allow HOV lane use ● Allow reduced or free parking incentives for motorcycles ● Allow lots of free charging
  40. 40. Greater Message and Mission Get more environmentally conscious individuals to consider an electric motorcycle . ● ● Focus on areas that have lots of incentives ● ● State tax rebates High traffic congestion and allow HOV lane use ● Allow reduced or free parking incentives for motorcycles Allow lots of free charging ● ● Allow lane sharing (CA)
  41. 41. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ●
  42. 42. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ● Showing it is financially less expensive to own an electric motorcycle than a high end gas motorcycle. ●
  43. 43. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ● Showing it is financially less expensive to own an electric motorcycle than a high end gas motorcycle. ● ● Explaining the cost savings of not buying gas and having minimal maintenance.
  44. 44. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ● Showing it is financially less expensive to own an electric motorcycle than a high end gas motorcycle. ● ● Explaining the cost savings of not buying gas and having minimal maintenance. For those who understand the financial benefits, but are concerned an electric motorcycle won't work for their needs...this is why we are going to publicize this trip! ●
  45. 45. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ● “If we can do it...so can you! It really is this easy!” is the attitude we will always convey. ●
  46. 46. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ● “If we can do it...so can you! It really is this easy!” is the attitude we will always convey. ● The demands we put on this motorcycle every day exceed the most extreme demands they would ever need out of a motorcycle. ●
  47. 47. Greater Message and Mission So get more people to schedule demo rides and ultimately purchase a Zero Motorcycle by: ● “If we can do it...so can you! It really is this easy!” is the attitude we will always convey. ● The demands we put on this motorcycle every day exceed the most extreme demands they would ever need out of a motorcycle. ● ● This real world road trip will show them a Zero will satisfy most if not all their needs and therefore give them the confidence to purchase a Zero motorcycle themselves!
  48. 48. What Other Objectives?
  49. 49. What Other Objectives? As media exposure of trip and connections and supporters grow, work to meet and speak with legislators about incentives for electric motorcycles made in the USA to solve some issues we are facing.
  50. 50. What Other Objectives? ● Issues to discuss with Legislators:
  51. 51. What Other Objectives? ● ● Issues to discuss with Legislators: 1) Vehicle emissions of CO2 and smog and asthma particulate matter
  52. 52. What Other Objectives? ● ● ● Issues to discuss with Legislators: 1) Vehicle emissions of CO2 and smog and asthma particulate matter 2) Traffic congestion from single person drivers driving 18 foot long 6,000 pound SUV's
  53. 53. What Other Objectives? ● ● ● Issues to discuss with Legislators: 1) Vehicle emissions of CO2 and smog and asthma particulate matter 2) Traffic congestion from single person drivers driving 18 foot long 6,000 pound SUV's ● 3) Dependence on foreign oil and the impact to the economy of price uncertainty and fluctuations
  54. 54. What Other Objectives? ● ● ● Issues to discuss with Legislators: 1) Vehicle emissions of CO2 and smog and asthma particulate matter 2) Traffic congestion from single person drivers driving 18 foot long 6,000 pound SUV's ● 3) Dependence on foreign oil and the impact to the economy of price uncertainty and fluctuations ● 4) Parking lots exceeding capacity
  55. 55. What Other Objectives? Solutions:
  56. 56. What Other Objectives? Solutions: ● 1) Electric vehicle tax credits (work with Plug In America)
  57. 57. What Other Objectives? Solutions: ● 1) Electric vehicle tax credits (work with Plug In America) ● 2) Electric exemption on HOV lanes
  58. 58. What Other Objectives? Solutions: ● 1) Electric vehicle tax credits (work with Plug In America) ● ● 2) Electric exemption on HOV lanes 3) Lane sharing for motorcycles (work with the AMA)
  59. 59. What Other Objectives? ● ● 1) Electric vehicle tax credits (work with Plug In America) ● ● Solutions: 2) Electric exemption on HOV lanes 3) Lane sharing for motorcycles (work with the AMA) ● 4) Free parking for motorcycles to encourage use
  60. 60. 2014 Timeline
  61. 61. 2014 Timeline ● ● Jan-April: 10,000 miles of touring in California. Communicate any issues immediately to engineering
  62. 62. 2014 Timeline ● ● ● Jan-April: 10,000 miles of touring in California. Communicate any issues immediately to engineering April-May: Choose passengers from contest entries
  63. 63. 2014 Timeline ● Jan-April: 10,000 miles of touring in California. Communicate any issues immediately to engineering ● April-May: Choose passengers from contest entries ● May-September: Guinness record 20,000 mile trip! ●
  64. 64. 2014 Timeline ● Jan-April: 10,000 miles of touring in California. Communicate any issues immediately to engineering ● April-May: Choose passengers from contest entries ● May-September: Guinness record 20,000 mile trip! ● November-February: 2015 IMS show tour with bike
  65. 65. Timeline: Jan-April 2014
  66. 66. Timeline: Jan-April 2014 ● ● Start riding the 2014 as soon as possible after production begins.
  67. 67. Timeline: Jan-April 2014 ● ● Start riding the 2014 as soon as possible after production begins. Goal to do 1000 miles a week taking it all over California, promoting it as part of the 2014 tour.
  68. 68. Timeline: Jan-April 2014 ● ● ● ● Start riding the 2014 as soon as possible after production begins. Goal to do 1000 miles a week taking it all over California, promoting it as part of the 2014 tour. Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric Vehicle gatherings and meetings.
  69. 69. Timeline: Jan-April 2014 ● ● ● ● ● Start riding the 2014 as soon as possible after production begins. Goal to do 1000 miles a week taking it all over California, promoting it as part of the 2014 tour. Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric Vehicle gatherings and meetings. Should have a few thousand miles on it in a couple weeks and can hopefully expose any issue and allow a last minute fix before the EU bikes ship. Communicate daily with engineering.
  70. 70. Timeline: Jan-April 2014 ● ● ● ● ● ● Start riding the 2014 as soon as possible after production begins. Goal to do 1000 miles a week taking it all over California, promoting it as part of the 2014 tour. Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric Vehicle gatherings and meetings. Should have a few thousand miles on it in a couple weeks and can hopefully expose any issue and allow a last minute fix before the EU bikes ship. Communicate daily with engineering. Get people excited about the range, performance, ease of ownership
  71. 71. Timeline: Jan-April 2014 ● ● ● ● ● ● Start riding the 2014 as soon as possible after production begins. Goal to do 1000 miles a week taking it all over California, promoting it as part of the 2014 tour. Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric Vehicle gatherings and meetings. Should have a few thousand miles on it in a couple weeks and can hopefully expose any issue and allow a last minute fix before the EU bikes ship. Communicate daily with engineering. Get people excited about the range, performance, ease of ownership By the end of April, should have over 10,000 miles on the bike. So right after peak sales time, this should give sales another spike by eliminating concerns about reliability to potential buyers who were on the fence and needed a little confidence booster like this to justify their purchasing decision.
  72. 72. Single wheel trailer
  73. 73. Single wheel trailer ● Narrower: – less aerodynamic penalty vs wider 2 wheel trailer – Back wheel tracks motorcycle wheels for avoiding potholes – allows splitting lanes – Wheels of trailer don't run off the edge of the road
  74. 74. Single wheel trailer ● Narrower: – – allows splitting lanes – ● Back wheel tracks motorcycle wheels for avoiding potholes – ● less aerodynamic penalty vs wider 2 wheel trailer Wheels of trailer don't run off the edge of the road Lighter: lessens range penalty vs 2 wheel trailer from rolling resistance Turns and leans easier
  75. 75. Single wheel trailer ● ● With 3 people, there will be less space for gear, even with Givi side and tail bags. A trailer will be necessary in addition to Givi bags for gear to sustain 3 people for 100 days
  76. 76. Single wheel trailer ● ● ● With 3 people, there will be less space for gear, even with Givi side and tail bags. A trailer will be necessary in addition to Givi bags for gear to sustain 3 people for 100 days For electric vehicle rally’s and competitions, the trailer can be used to hold additional batteries and chargers to have range and charge times competitive with the Tesla Model S.
  77. 77. Media Coverage
  78. 78. Media Coverage From the start, the usual motorcycle blogs like RideApart, and environmental car buff sites like AutoBlogGreen should offer the usual good coverage or better ●
  79. 79. Media Coverage From the start, the usual motorcycle blogs like RideApart, and environmental car buff sites like AutoBlogGreen should offer the usual good coverage or better ● ● Although this time, more emphasis will be put on scheduling live interviews along the way and getting on many local broadcasts across the country.
  80. 80. Media Coverage ● Especially after we break a few records along the way. Such as the current Guinness Record for longest electric motorcycle journey (7700 miles)
  81. 81. Media Coverage ● Especially after we break a few records along the way. Such as the current Guinness Record for longest electric motorcycle journey (7700 miles) ● Then we should push to have more coverage
  82. 82. Media Coverage ● Especially after we break a few records along the way. Such as the current Guinness Record for longest electric motorcycle journey (7700 miles) ● ● Then we should push to have more coverage After appearing on lots of local broadcasts we should send some footage into the late nite talk show host who loves motorcycles and electric vehicles...
  83. 83. Jay Leno
  84. 84. Jay Leno ● Try to get scheduled to appear on the Tonight Show riding the bike on to set with passengers for National Plug In Day 2014 near the completion of the trip in late September to talk about the trip, the challenges, and how electric motorcycles are now the motorcycle of choice.
  85. 85. Jay Leno Earlier in the day, have Jay take the 2014 SR for a spin around Burbank without any extra weight on it to first hand feel the power that it has compared to previous Zero's he might be familiar with. Try to get Jay to say on camera that he wants one. ●
  86. 86. Once getting on The Tonight Show, it will open the doors to things such as Good Morning America, The Today Show, Or perhaps the National evening news from ABC, CBS or NBC as they are always looking for an interesting, feel good story at the end of their broadcasts. ●
  87. 87. Once getting on The Tonight Show, it will open the doors to things such as Good Morning America, The Today Show, Or perhaps the National evening news from ABC, CBS or NBC as they are always looking for an interesting, feel good story at the end of their broadcasts. ● Doing this and getting this far, will reach an audience of motorcycle riders or individuals wanting to drive EV but can't afford a LEAF or Tesla that perhaps have never been reached before! This should create hundreds or thousands of dealer leads, which hopefully will sell many, many more motorcycles. ●
  88. 88. Summary
  89. 89. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip
  90. 90. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip ● May-Sept: Break records!
  91. 91. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip ● ● May-Sept: Break records! 1st ever 3 person Cross Country motorcycle trip ●
  92. 92. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip ● ● May-Sept: Break records! 1st ever 3 person Cross Country motorcycle trip ● Longest trip on an electric motorcycle (7700+ miles) ●
  93. 93. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip ● ● 1st ever 3 person Cross Country motorcycle trip ● ● May-Sept: Break records! Longest trip on an electric motorcycle (7700+ miles) Try to win the BC2BC All Electric Vehicle Rally ●
  94. 94. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip ● ● 1st ever 3 person Cross Country motorcycle trip ● ● ● May-Sept: Break records! Longest trip on an electric motorcycle (7700+ miles) Try to win the BC2BC All Electric Vehicle Rally The fastest EV ever to cross the country ●
  95. 95. Summary ● Dec-April: 10,000+ mile test, and preparing logistics for trip ● ● 1st ever 3 person Cross Country motorcycle trip ● ● ● ● May-Sept: Break records! Longest trip on an electric motorcycle (7700+ miles) Try to win the BC2BC All Electric Vehicle Rally The fastest EV ever to cross the country The longest trip in the US of ANY motorcycle EVER! (20,000 miles)
  96. 96. Summary ● ● Dec-April: 10,000+ mile test, and ● First electric motorcycle to preparing logistics for trip go 1000 miles in 24 hours: Iron Butt ● May-Sept: Break records! Association st 1 ever 3 person Cross Country motorcycle trip ● ● ● ● Longest trip on an electric motorcycle (7700+ miles) Try to win the BC2BC All Electric Vehicle Rally The fastest EV ever to cross the country The longest trip in the US of ANY motorcycle EVER! (20,000 miles)
  97. 97. Summary ● ● Dec-April: 10,000+ mile test, and ● First electric motorcycle to preparing logistics for trip go 1000 miles in 24 hours: Iron Butt ● May-Sept: Break records! Association st 1 ever 3 person Cross Country motorcycle trip ● ● ● ● Longest trip on an electric motorcycle (7700+ miles) Try to win the BC2BC All Electric Vehicle Rally The fastest EV ever to cross the country The longest trip in the US of ANY motorcycle EVER! (20,000 miles) ● Furthest distance ever on a single charge on an electric motorcycle. Goal: 250 miles
  98. 98. 2014 Zero Motorcycles Excitement Tour
  99. 99. 2014 Zero Motorcycles Excitement Tour ● THE END

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